eCommerce Coordinator
About the job
- A degree in Civil Engineering, Commercial Engineering, Business Administration, Marketing, or a related career oriented toward digital business or eCommerce.
- At least one year of experience in similar eCommerce DTC channel coordination or management roles.
- Experience managing eCommerce DTC operations, including commercial strategy and digital marketing.
- Experience managing profit and loss and budget control.
- Knowledge of eCommerce platforms, user experience fundamentals, digital analytics, and conversion rate optimization.
- Advanced English is desirable.
- Manage and scale the online eCommerce DTC sales channel for Saxoline, Samsonite, TUMI, Carteras Secret, and Xtrem in Chile, ensuring correct operation, profitability, and sustained growth through commercial and digital marketing strategies, operational and logistics optimization, and coordination with internal and regional teams.
- Serve as the local focal point for the regional team on implementing technology tools that improve customer experience and support an integrated omnichannel strategy.
- Define and manage the DTC eCommerce commercial plan for each brand, including product mix, catalog depth, promotion calendar, and pricing.
- Set sales targets by brand and channel, and track monthly key performance indicators, including conversion, average order value, and repeat purchases.
- Identify cross-selling and up-selling opportunities to maximize cart value and customer lifetime value.
- Design and implement the eCommerce channel marketing plan, including corporate brand campaigns and channel-specific campaigns for each managed brand.
- Define and optimize the digital media mix, including search engine marketing, social advertising, display, and programmatic advertising, in coordination with regional Digital Growth and local Marketing.
- Lead the email marketing and customer relationship management strategy with the regional team to maximize customer retention and reactivation.
- Manage the site's content calendar, including banners, landing pages, and product pages, ensuring alignment with each brand's campaigns.
- Review, analyze, and audit the DTC eCommerce channel profit and loss statement, identify variances, and propose timely corrective actions.
- Manage the channel's total budget, ensuring proper spending and control of investments in marketing, technology, and operations.
- Oversee payment processes for suppliers and agencies, ensuring compliance with contracts, service-level agreements, and agreed commercial terms.
- Prepare profitability reports by brand and category, presenting results, variance analysis, and strategic recommendations to the direct manager.
- Oversee the full DTC eCommerce operation, including warehouse management, carrier coordination, and after-sales customer service.
- Define, document, and monitor compliance with processes and service-level agreements across picking, dispatch, delivery, and after-sales service.
- Ensure return logistics protocols operate correctly, including product exchanges, returns, and refunds within committed timeframes.
- Define and implement channel policies for free shipping, exchanges, returns, dispatch times, and warranties, aligned with market benchmarks.
- Monitor operational indicators, including on-time dispatch rate, return rate, and post-delivery net promoter score, and lead continuous-improvement plans.
- Act as the local focal point for the regional team in evaluating, implementing, and adopting channel technology, including eCommerce platforms, enterprise resource planning, order management systems, warehouse management systems, personalization, and recommendation solutions.
- Lead user and customer experience improvements across brand websites, coordinating with Information Technology and external suppliers.
- Advance the company's omnichannel strategy by connecting the online channel with physical stores through click and collect, ship from store, and unified inventory management.
- Evaluate and propose new eCommerce technologies and trends, including generative artificial intelligence, personalization, and marketing automation, to improve channel competitiveness.
- Lead, motivate, and develop the operational team, set clear objectives and work plans, and conduct periodic performance evaluations.
- Coordinate with Commercial, Marketing, Finance, Planning, Retail, and Information Technology teams to align processes and execute channel projects on time.
- Coordinate communications and results reporting with the regional eCommerce team, and participate in regional review and planning sessions.
- Advanced English.
About the company
Samsonite is a global luggage brand that designs and sells a wide range of travel and personal accessories. Its products include suitcases, business bags, kids’ backpacks, casual bags, and related gear, all built to be lightweight, durable, and functional for travelers. The company emphasizes materials, construction, and design features such as strong shells, smooth wheels, secure zippers, and organized compartments to protect belongings and ease travel. Samsonite differentiates itself through extensive research and development, a history of industry firsts, and a strong global distribution network that includes direct sales, retail partners, and online channels. Its goal is to provide reliable, high-quality travel solutions that meet the needs of frequent travelers, business professionals, and families, maintaining leadership in the travel luggage market by continuing to innovate and improve user experience.
Company Size
N/A
Company Stage
IPO
Headquarters
Luxembourg
Founded
1910
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Simplify's Take
What believers are saying
- First-half 2026 sales excluding Middle East and India rose 3.1% on constant currency.
- Samsonite launched Nexis and Paralux colorways in 2026, reinforcing innovation momentum.
- Gross margin reached 60.0% in Q2 2026 excluding tariff refunds, beating 2025 levels.
What critics are saying
- Second-quarter 2026 sales fell 1.6% as Middle East conflict hit demand.
- Operating profit dropped 16.1% in 2025, showing margin fragility under weaker wholesale demand.
- BÉIS integration by Q4 2026 risks distracting management while North America softens.
What makes Samsonite unique
- Samsonite’s 115-year brand still commands global retail shelf space and consumer trust.
- The 2026 portfolio spans Samsonite, TUMI, Gregory, and American Tourister across channels.
- BÉIS acquisition adds a digitally native lifestyle brand and younger female audience.
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Benefits
Paid Vacation
401(k) Company Match
401(k) Retirement Plan
Company News
Samsonite celebrates 115 years of excellence with the launch of the New Streamlite collection, blends vintage aesthetics with modern innovation.
The basketball standout brings his signature discipline, grit, and on-the-go lifestyle to Samsonite's latest storytelling effort — built for movement, not just travel.MANSFIELD, Mass., June 4, 2025 /PRNewswire/ -- Samsonite, the iconic and trusted leader in travel gear headquartered in Massachusetts, USA, unveils its latest campaign: "It's Not Just a Bag, It's a Samsonite." The campaign spotlights the brand's commitment to creating expertly designed bags for all types of travel, from quick commutes to international journeys and reframes travel as a state of constant motion, where the right gear is essential to staying ready for whatever comes next
Dentsu Indonesia and Samsonite have introduced Scholar Panel, an innovative noise-reducing solution made from recycled luggage waste, designed to shield students from excessive aircraft noise near Jakarta's Soekarno-Hatta Airport.
SAMSONITE AND FIBBL TEAM-UP TO DELIGHT CUSTOMERS ONLINE
U.S. Customs and Border Protection (CBP) announced a new partnership with Samsonite, LLC as part of the Donations Acceptance Program.