Programmatic Advertising Sales Manager (Growth Generalist) - Growth Generalist

Job Title: Programmatic Advertising Sales Manager (Growth Generalist)
Location: Beijing, Shanghai, Guangzhou, or Shenzhen
Company: MiQ
Department: Sales & Business Development

About MiQ

MiQ is a leading global programmatic advertising technology company, specialising in leveraging data science and analytics to deliver intelligent marketing solutions. 

Founded in 2010 and headquartered in London, MiQ operates in multiple markets worldwide. Since entering China in 2020, MiQ has been dedicated to supporting Chinese brands in their international expansion, enabling efficient media investment and sustainable business growth. 

MiQ China Outbound team leverages leading platforms such as DV360, Amazon DSP and other global technologies, combined with proprietary data and analytics, to deliver full-funnel programmatic marketing solutions

Role Overview 

We are looking for a high-potential and versatile programmatic sales professional to join the MiQ China Outbound team, reporting directly to the VP of China Outbound Business. 

This is a generalist growth role, not limited to a specific vertical, with core responsibilities including opportunity conversion, prospect development, and internal resource orchestration across MiQ’s global network. 

This position is also designed as a future leadership pipeline role, where strong performers will have the opportunity to grow into vertical ownership and team leadership. 

Key Responsibilities 

1. Opportunity Ownership & Revenue Conversion 

• Take ownership of inbound and shared opportunities from agency partners and internal channels
• Drive end-to-end sales cycle from qualification to closing
• Focus on mid-to-small deal sizes with high conversion efficiency and fast turnaround 
• Independently manage proposal development, pricing and negotiation

2. Prospecting & Pipeline Development 

• Proactively build and expand a structured prospect pipeline across China outbound advertisers, including but not limited to:
  • Consumer Electronics (3C) 
  • DTC / Cross-border E-commerce 
  • Travel & Hospitality 
  • Finance and other emerging outbound sectors 
• Continuously develop new business opportunities through agency and direct client engagement 

3. Sales Strategy & Pitch Development 

• Develop and refine compelling sales narratives and pitch materials 
• Translate client business objectives into competitive programmatic solutions
• Support strategic initiatives led by VP, including market mapping and go-to-market planning 

4. Programmatic Solution Expertise 

• Build strong expertise across MiQ’s core programmatic capabilities, including: 
  • Multi-DSP activation (e.g. DV360) 
  • YouTube / CTV / video solutions 
  • Data-driven audience strategy and measurement frameworks 
• Act as a solution consultant to bridge client needs with MiQ offerings 

5. Global Resource Orchestration 

• Leverage MiQ’s global network to identify and mobilise best-in-class capabilities 
• Navigate internal processes efficiently to deliver client solutions 
• Collaborate with AMs, Traders and cross-market teams to ensure successful execution 

WHO YOU ARE

1. Skills & Capabilities 

• Strong understanding of programmatic ecosystem, digital marketing and brand strategy 
• Ability to independently manage sales cycle and develop client solutions 
• Solid analytical skills with data-driven decision-making capability 
• Fluent in both Mandarin and English

2. Experience 

• 3–6 years of experience in digital advertising or programmatic sales 
• Experience working with China outbound advertisers or agencies preferred
• Exposure to industries such as 3C, e-commerce, travel or finance is a plus

3. Personal Attributes 

• Highly self-driven with strong execution capability 
• Able to manage multiple opportunities in a fast-paced environment 
• Strong interpersonal skills and ability to build client relationships
• Strong ambition for long-term career growth 

4. Collaboration 

• Strong cross-functional collaboration skills 
• Ability to align multiple stakeholders and drive outcomes 

Career Development 

This role is designed as a core talent pipeline within the team:

• Short-term: develop into a high-performing sales & solution expert 
• Mid-term: transition into a Vertical Lead role
• Long-term: build and lead a dedicated team 

Performance in revenue delivery, solution capability and internal influence will be key evaluation criteria.

Why Join MiQ

• Be part of China brands’ global expansion journey
• Work with cutting-edge programmatic technology
• Accelerate your career in a high-growth market