Manager – Consumer Insights

Job Description

ABOUT THIS JOB 

We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.  
  
RESPONSIBILITIES  
  
● Managing clients and their respective projects' custom research team in matters of market research based on experience in one or more sectors (FMCG, Telecom, CPG, Tech & Durables etc.)   

● Adept in independently handling all stages in a Customized Market Research Project: 

●Project Launch after the study is awarded. This role has min. involvement in proposal making & proposal development & is execution heavy role. 

●Questionnaire design, Analysis plan, Report planning & development 

●Presentation preparation and sharing insights with client 

● Team management 

● Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests. 

● Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials 

● Ensure the generation of required revenue from the assigned client portfolio and proper 

● Contract costing in order to meet the agreed budget targets 

● Identify and recommend enhanced and new services that answer clients' business needs 

● Build and maintain ongoing relationships with the identified key persons within client organization 

● Accountable for key strategic clients in terms of execution of the full research cycle From Questionnaire design till final report delivery ensuring all quality checks are conducted to deliver insightful reports.  

●Team handling . Team of 4-5 SRE & RE 

●Managing projects independently, including client interaction & escalations if any 

●Adherence of all NIQ based processes. 
  

Qualifications

A LITTLE BIT ABOUT YOU  

 
Experience in Primary Quantitative Market Research with practical knowledge of research methodologies like Brand Tracking, Brand Health, Ad Hoc , CBC, Segmentation, NPS CSAT and Competitive Analysis etc. 

  
QUALIFICATIONS  
 ● 4 to 7 years’ experience in Quantitative Consumer Insights role, preferably from agency side 

● Strong Client Focus and Proactiveness 

● Working knowledge of statistics and multivariate analysis 

● Strong interpersonal skills 

● Prior team management experience is a must 

● Very Good Influencing & Persuading Skills 

● Excellent project management skills 

● Strong understanding of consumer behavior  

● Knowledge of statistics and multivariate analysis  

●Team management