Full-Time

Associate Director

Data Science

Updated on 11/19/2024

AbelsonTaylor

AbelsonTaylor

201-500 employees

Health and wellness advertising agency

Healthcare

Senior

Chicago, IL, USA

Category
Data Science
Data & Analytics
Required Skills
Python
Datorama
Data Science
R
Tableau
Salesforce
Looker
Data Analysis
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Strong knowledge of advanced analytics tools and languages to clean and analyze data sets from multiple data sources. Experience with R or Python preferred.
  • Experience with A/B testing and developing methodologies to measure program/marketing outcomes.
  • 5+ years of progressively complex experience in marketing analytics.
  • Datorama experience strongly preferred; Improvado or Domo experience also favorable.
  • Experience with visualization tools such as Tableau, PowerBI, or Looker desired.
  • Expert in Google Analytics and Microsoft Office, specifically Excel and PowerPoint.
  • Understanding of UTM best practices.
Responsibilities
  • Automates data collection from 3rd party vendors for display, SEM, OLV, Native, Social, Content, and email, among others.
  • Structures and integrates data from multiple channels and sources into a single warehouse.
  • Puts strong QA processes in place to assess data quality.
  • Cleans and mines data to provide the highest quality insights given available data and guides clients in prioritizing data sources.
  • Guides the setup of A/B testing and other applicable experiments.
  • Able to oversee internal and 3rd party tagging setup for websites and other brand assets to ensure smooth data collection and aggregation.
  • Comfortable using a variety of marketing analytics/CRM platforms including Google Analytics, Adobe Analytics, and Salesforce.
  • Deep experience in developing dashboards and translating client needs into visualizations.
  • Creates marketing measurement plans with core KPIs that can be fulfilled via automated data collection, aggregation, and analysis.
  • Presents results of modeling and analysis clearly and compellingly to non-experts.
  • Tells a story when presenting data, with visualizations that support conclusions and insights.
  • Provides data-driven insights that directly support marketing leadership decision-making at the brand or portfolio level.
  • Answers 'so what?' questions, demonstrating the value of analyses to clients and providing clear recommendations on what to do with the information and data provided.
  • Able to instruct junior department members on how to examine, clean, and use data.
  • Thought partner in thinking through marketing decisions with the ability to structure business-relevant analyses.
  • Able to guide clients on the best metrics and data to use to evaluate marketing programs.
  • Answers clients' questions thoughtfully, providing timely responses that address key business questions.
  • Strong critical thinking and problem-solving skills demonstrated by the ability to mine data for relevant and actionable insights.
  • Solid written and verbal communication skills can translate complex concepts for a non-technical audience.
  • Forms strong partnerships with other members of the Integrated Strategy team and collaborates with other teams within the agency.
  • Strong time management skills, juggling multiple priorities and deadlines effectively.
  • Anticipates and prevents problems and roadblocks before they occur.
  • Embodies the AbelsonTaylor value of always being curious and is internally motivated to learn more about current survey, media, health, and analytics trends that may influence their analysis.
  • Be proactive, solution-oriented, and a curious learner.
  • Mentor junior team members as they grow their skills, providing training, mentorship, and leadership as needed.
  • Assign projects to balance workloads and challenge team members' skills, ensuring projects showcase the agency's capabilities.
  • Offer formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.
  • Participate in performance reviews and provide coaching to create growth plans for direct reports as needed.
  • Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency.

AbelsonTaylor focuses on health and wellness advertising, creating narratives that make scientific data relatable. Their services cater to pharmaceutical companies, healthcare providers, and wellness brands, helping them communicate effectively with both professionals and the public. The agency offers full-service advertising solutions, including design, marketing strategies, and campaign management, using multidisciplinary teams to ensure cohesive brand storytelling. AbelsonTaylor's independence allows for personalized service, and their unique ability to humanize data through emotional storytelling distinguishes them from competitors. The goal is to drive engagement and sales by making complex health decisions understandable.

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1981

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent high-profile appointments, such as Janet Barker-Evans as EVP and Chief Creative Officer, signal strong leadership and innovative direction.
  • The partnership with CSL Behring to launch Hemgenix showcases AbelsonTaylor's capability to handle groundbreaking projects in the pharmaceutical sector.
  • Expansion of the media team and strategic hires in key positions like VP of Marketing Intelligence indicate robust growth and investment in talent.

What critics are saying

  • The niche focus on health and wellness may limit market opportunities compared to more diversified agencies.
  • High turnover in key positions, as seen with multiple recent appointments, could lead to strategic misalignments and operational disruptions.

What makes AbelsonTaylor unique

  • AbelsonTaylor focuses exclusively on health and wellness, unlike generalist advertising agencies, allowing for deep expertise in this niche market.
  • Their unique approach of humanizing scientific data to create emotionally compelling narratives sets them apart from competitors who may focus solely on data presentation.
  • Maintaining independence allows AbelsonTaylor to prioritize client and staff interests, fostering personalized and flexible service.

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Benefits

Wellness programs

Competitive PTO

Friday lunches

Adoption assistance

WFH flexibility

Summer Fridays

401(K) matching

Discounted pet insurance

Learning & development

Community giving

Free snacks