Senior Media Tech

We’re looking for an individual who want to put their digital advertising experience to work with a fun, fast-paced company that is committed to delivering great marketing solutions for its clients.

Reporting to the Associate Director, Media Technology, the Sr. Media Tech will manage the disciplines day-to-day ad trafficking needs. This will include trafficking, QA, training & tools management as well as some analytics auditing and pixel/custom event placement. Additional responsibilities will be assigned to this role as we continue to grow and expand within the Media Team. 

Responsibilities:

• Manage the day-to-day aspects of digital ad trafficking. This can include but is not limited to tag creation, ad scheduling, revisions & optimizations, reporting, and QA as well as implementing 3rd party tracking, brand safety tools, and conversion tracking
• Work with media buyers and publishers to ensure tags are properly implemented and monitor campaigns to ensure a seamless launch
• Provide support for in-house trafficking and media tools; conduct training sessions as needed
• Create & execute site analytics audits to determine the best measurement strategy for our clients based on their specific KPIs.
• Implement analytics events and tracking pixels on client websites
• Troubleshoot issues related to ad serving, reporting discrepancies, pixel placement/configuration
• Remain aware of industry trends and best practices in the digital ad space; educate the Media Team on new tools & features

Qualifications:

• At least one year of experience in digital advertising, preferably in ad operations, media buying, analytics, or planning
• Experience with Google Campaign Manager 360, DoubleVerify, Google Analytics 4 and Google Tag Manager STRONGLY preferred. Certifications welcome but not needed if you can otherwise demonstrate proficiency
• Proficiency with Microsoft Office (particularly Excel) required. Proficiency would include pivot tables, vlookup, conditionals, string manipulation (e.g. concat), and data validation.
• Experience with digital media and social media in general. Meta for Business, Google Ads, Trade Desk or other relevant platform experience a plus
• Strong organizational skills and attention to detail are paramount
• Dependable: delivers work on-time for set deadlines
• Collaborative: works effectively with a variety of internal teams and stakeholders
• Curious: you need to understand how your work fits into the larger picture and are constantly looking for ways to improve it
• Must be prepared for a fast-paced environment and be comfortable making decisions