Full-Time
Senior Media Tech
Confirmed live in the last 24 hours
Barkley
501-1,000 employees
Full-service marketing and advertising agency
Entry, Junior
Remote in USA
- At least one year of experience in digital advertising, preferably in ad operations, media buying, analytics, or planning
- Experience with Google Campaign Manager 360, DoubleVerify, Google Analytics 4 and Google Tag Manager STRONGLY preferred. Certifications welcome but not needed if you can otherwise demonstrate proficiency
- Proficiency with Microsoft Office (particularly Excel) required. Proficiency would include pivot tables, vlookup, conditionals, string manipulation (e.g. concat), and data validation.
- Experience with digital media and social media in general. Meta for Business, Google Ads, Trade Desk or other relevant platform experience a plus
- Strong organizational skills and attention to detail are paramount
- Dependable: delivers work on-time for set deadlines
- Collaborative: works effectively with a variety of internal teams and stakeholders
- Curious: you need to understand how your work fits into the larger picture and are constantly looking for ways to improve it
- Must be prepared for a fast-paced environment and be comfortable making decisions
- Manage the day-to-day aspects of digital ad trafficking. This can include but is not limited to tag creation, ad scheduling, revisions & optimizations, reporting, and QA as well as implementing 3rd party tracking, brand safety tools, and conversion tracking
- Work with media buyers and publishers to ensure tags are properly implemented and monitor campaigns to ensure a seamless launch
- Provide support for in-house trafficking and media tools; conduct training sessions as needed
- Create & execute site analytics audits to determine the best measurement strategy for our clients based on their specific KPIs.
- Implement analytics events and tracking pixels on client websites
- Troubleshoot issues related to ad serving, reporting discrepancies, pixel placement/configuration
- Remain aware of industry trends and best practices in the digital ad space; educate the Media Team on new tools & features
Barkley is a marketing and advertising agency focused on creating modern brands for today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail giants. Barkley offers a range of services such as advertising, communication, product innovation, media strategy, and talent management, all driven by deep consumer insights. Their approach combines brand marketing with performance marketing, helping clients launch new products, rebrand, and engage consumers effectively. Barkley's goal is to ensure that their clients' brands remain relevant and compelling in a rapidly changing market.
Company Stage
N/A
Total Funding
$5.1M
Headquarters
Kansas City, Missouri
Founded
1964
Simplify's Take
What believers are saying
- The merger with OKRP and acquisitions like Adlucent and Smiths Agency provide employees with opportunities to work on a broader range of high-profile clients and projects.
- Barkley's commitment to 'Whole Brand Thinking' and ESG issues aligns with the growing consumer demand for purpose-driven brands, offering employees a chance to work on meaningful and impactful campaigns.
- The company's diverse client base across multiple industries ensures job stability and a wide array of experiences for employees.
What critics are saying
- The rapid expansion through mergers and acquisitions could lead to integration challenges, affecting company culture and operational efficiency.
- The highly competitive marketing and advertising industry requires constant innovation, which can be stressful and demanding for employees.
What makes Barkley unique
- Barkley's merger with OKRP and acquisitions like Adlucent and Smiths Agency significantly expand its capabilities and market reach, setting it apart from other independent agencies.
- Their focus on 'Whole Brand Thinking' and deep consumer insights ensures that campaigns are not only creative but also data-driven and relevant to modern consumers.
- Barkley's ability to offer a comprehensive suite of services, from digital platform optimization to influencer activations, makes it a one-stop shop for diverse marketing needs.