Full-Time

Senior Media Tech

Posted on 7/16/2024

Barkley

Barkley

501-1,000 employees

Full-service marketing and advertising agency

Consulting
Consumer Software
Consumer Goods

Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Google Analytics
Requirements
  • At least one year of experience in digital advertising, preferably in ad operations, media buying, analytics, or planning
  • Experience with Google Campaign Manager 360, DoubleVerify, Google Analytics 4 and Google Tag Manager STRONGLY preferred. Certifications welcome but not needed if you can otherwise demonstrate proficiency
  • Proficiency with Microsoft Office (particularly Excel) required. Proficiency would include pivot tables, vlookup, conditionals, string manipulation (e.g. concat), and data validation.
  • Experience with digital media and social media in general. Meta for Business, Google Ads, Trade Desk or other relevant platform experience a plus
  • Strong organizational skills and attention to detail are paramount
  • Dependable: delivers work on-time for set deadlines
  • Collaborative: works effectively with a variety of internal teams and stakeholders
  • Curious: you need to understand how your work fits into the larger picture and are constantly looking for ways to improve it
  • Must be prepared for a fast-paced environment and be comfortable making decisions
Responsibilities
  • Manage the day-to-day aspects of digital ad trafficking. This can include but is not limited to tag creation, ad scheduling, revisions & optimizations, reporting, and QA as well as implementing 3rd party tracking, brand safety tools, and conversion tracking
  • Work with media buyers and publishers to ensure tags are properly implemented and monitor campaigns to ensure a seamless launch
  • Provide support for in-house trafficking and media tools; conduct training sessions as needed
  • Create & execute site analytics audits to determine the best measurement strategy for our clients based on their specific KPIs.
  • Implement analytics events and tracking pixels on client websites
  • Troubleshoot issues related to ad serving, reporting discrepancies, pixel placement/configuration
  • Remain aware of industry trends and best practices in the digital ad space; educate the Media Team on new tools & features

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Company Stage

M&A

Total Funding

$5.1M

Headquarters

Kansas City, Missouri

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.
  • The merger with OKRP creates one of the largest independent marketing firms in the U.S.
  • Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

What critics are saying

  • Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.
  • The merger with OKRP could result in operational inefficiencies and client conflicts.
  • Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

What makes Barkley unique

  • Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.
  • The agency combines creativity with data-driven insights for modern consumer engagement.
  • Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

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Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

INACTIVE