Banijay is a global television content producer and distributor. It creates and licenses scripted and unscripted programming for broadcasters and streaming platforms, using a network of over 130 production labels in more than 21 territories to generate a catalog of more than 185,000 hours of original content. Its formats—Big Brother, Survivor, MasterChef, Deal or No Deal, Temptation Island, Peaky Blinders and others—are adapted locally and sold internationally by Banijay Rights, its distribution arm. The company grows through acquisitions and mergers, giving it a large, diverse IP library and a broad global reach that set it apart from competitors. Its goal is to maximize the value of its IP by delivering and monetizing content worldwide, expanding its footprint through strategic deals and integrations, including the planned merger with All3Media.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Paris, France
Founded
2008
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Banijay Rights debuts Peaky Blinders Signature premium beer range. September 29, 2026 Banijay Rights, the global distribution arm of media and entertainment group Banijay Entertainment, today announces a brand-new Peaky Blinders beer range with the launch of two premium British lagers inspired by the heritage, attitude and authenticity of the iconic and critically acclaimed TV series. Brewed with the expertise of award-winning Freedom Brewery, based in the heart of the Midlands, the newly created The Peaky Blinders Brewery Co. will initially debut at a range of Banijay Rights-licensed venues across the UK, with further roll-out details to follow. The range will launch with two lagers: * Garrison: Named after the notorious pub owned by the Shelby family in the iconic series, is a cold, crisp refreshing 4.6% ABV lager with a full-bodied taste and noble hop aromas. * Shelby Signature: Namesake of the show's iconic anti-hero, Tommy Shelby, a 3.4% ABV session lager with gentle bitterness, delicate tangerine and citrus notes, and a wonderfully sessionable finish. Peaky Blinders creator and writer, Steven Knight said: "I think the Peaky Blinders beer range is fantastic. It's good to see Midlands-based businesses supported and it's right that Peaky should be brewed there. It doesn't hurt that it also happens to be a great lager too. By mad coincidence, the brewery is a brewery that I once owned and ran in Staffordshire." Negotiated by Banijay Rights, the deal comes ahead of BLE 2026 at London's ExCel arena next month. Leila Loumi, SVP Licensing and Merchandising, Banijay Rights said: "Born in the Midlands - just like Peaky Blinders itself - and brewed with purpose, this is not just a premium lager range but a brand extension of a globally recognised story. Sitting at the intersection of culture, craftsmanship and character and in one of the fastest beer growing categories in the UK, this is the start of an incredibly exciting journey for The Peaky Blinders Brewing Co." Matthew Willson, Managing Director, Freedom Brewery, added: "Partnering with Peaky Blinders on beer felt completely natural and are incredibly excited to bring this world to life through this collaboration. At Freedom Brewery, we've brewed a distinct, crisp British lager that honors the heritage and bold storytelling of the show, and we can't wait for fans to taste it." Both lagers are vegan and sustainably made with 100% British ingredients and with full farm waste repurposing. These will be followed by the introduction of additional beer varieties to the portfolio. Peaky Blinders is the award-winning British epic crime TV series created and written by Steven Knight(House of Guinness, SAS Rogue Heroes, Taboo). Two new six-episode seasons produced by Banijay UK labels Kudos and Garrison Drama for the BBC in the UK and Netflix globally, are expected in 2027 and 2028.
Banijay Media Germany takes Beat the Star creator version to Twitch and YouTube. September 25, 2026 Banijay Germany today announces the first creator-led version of popular format, Schlag den Star (Beat the Star), which will launch on YouTube and Twitch on Monday 26 October. The new live event spectacular, Schlag den Aaron (Beat Aaron), is produced by Banijay Germany label, Brainpool, with Banijay Media Germany handling marketing. The Banijay Entertainment format, originally created by Brainpool, sees candidates attempt to beat a celebrity in a number of disciplines to win a cash prize. In this new adaptation, popular YouTube star, Aaron Troschke, will be joined by fellow YouTube influencer Marvin Wildhage, as they face-off against Twitch stars Zarbex and Max Schradin. Beat Aaron will be broadcast live simultaneously on the YouTube channels of Troschke and Wildhage, and the Twitch channels of Zarbex and Schradin, for a cross-platform live event viewers can experience together with their communities on their preferred channels. Aaron Troschke, presenter, and content creator says: "When I appeared in the anniversary episode of Beat the Star in February, I knew I wanted to do it again. In Beat Aaron, I have Marvin by my side, and in Zarbex and Max, two opponents who definitely won't go easy on us. The real studio setting, distinct personalities, and our communities watching live - that's the winning mix. Now Marvin and I just have to make sure the title doesn't become a self-fulfilling prophecy..." Christian Nienaber, Managing Director of Banijay Media Germany adds: "Beat Aaron brings together elements that, in our view, are a perfect match: one of Germany's strongest entertainment brands with a significant following, creators with massive reach, powerful brands, and new distribution channels. We are combining the production values and emotional appeal of a major studio show, with the intimacy and interactivity of the creator world, creating entirely new opportunities for brands to become part of the content." Beat Aaron complements Banijay Entertainment's ongoing activities in the digital landscape which, following the merger with All3Media, plays home to a scaled digital business with Little Dot Studios and Banijay Rights. Recent examples from across the group on Twitch include a Fort Boyard collaboration with French streamer Domingo, multiple seasons of German Big Brother spin-off, Big Brother - Knossi Edition, and The Bov Boys' 24-hour Big Brother UK livestream. Studio tickets for Beat Aaron are available now at myshow.de
Banijay Entertainment unveils new dating/reality format. * September 22, 2026 Commissioned by DR from Nordisk Film TV, Date Knight is a new dating/reality format from Banijay Entertainment, set for global launch at MIPCOM. The show is set in a fantasy world where singles role-play as knights, elves, witches, and warriors. The original version for the Danish pubcaster is fronted by DR P3 radio host Jannik Schouw and couples therapist and anthropologist Julie Houe. James Townley, chief content officer for development at Banijay Entertainment, commented, "With Date Knight, Nordisk Film TV has transformed the powerful cultural trend of romantasy into a highly original dating format. Using roleplay as a gateway to genuine human connection, this visually ambitious, emotionally engaging new series is set to bring a touch of romance to the Croisette." Ulrik Jørgensen, CEO of Nordisk Film TV, added, "Date Knight changes the dynamics of modern dating and introduces a new kind of thoughtful dating. Freeing participants from many of the expectations and insecurities shaping first impressions, the format allows them to be bolder and more emotionally open. The result... humor, surprise and heart-filled connections that transform into compelling love stories." Isabella Alonso De Vera Hindkjær, head of DR P3, said, "We were drawn to Date Knight because it offers something genuinely different within the dating genre - an imaginative and entertaining world where contestants can lower their guard, build trust and discover unexpected chemistry. This really is escapist entertainment with real emotional authenticity." Share via: Mansha Daswani Mansha Daswani is the editorial director of ScreenMDM. She has been covering the international content production and distribution business for 30 years. Contact her on [email protected].
Zucker, Bassetti to keynote at MIPCOM. Jeff Zucker, chairman of Banijay Entertainment and Marco Bassetti, CEO of Banijay Entertainment and Banijay Live, will headline a keynote conversation at MIPCOM Cannes (October 12-15, 2026) on October 12. The conversation will mark the first time Zucker and Bassetti take to the stage together following the Banijay-All3Media merger, offering delegates an inside look at the newly combined Banijay Entertainment and its vision for the next phase of growth. Lucy Smith, director of MIPCOM Cannes and MIPJunior, said: "Bringing Jeff and Marco together on stage for the first time following the merger is a particularly significant moment, giving our delegates a unique opportunity to hear how this newly combined global entertainment powerhouse is thinking about its next chapter, its opportunities for growth and the role of independence at a time of rapid change across the industry." The keynote forms part of MIPCOM Cannes' conference programm, From Story to Scale, which explores the ideas, business models and partnerships shaping the future of the global entertainment industry. Please follow and like Videoage:
Banijay Kids & Family celebrates 25 years of Totally Spies! with Martine Cosmetics collaboration. September 17, 2026 Banijay Kids & Family, a global leader in children's entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a collaboration with Martine Cosmetics for a dedicated Totally Spies! beauty collection inspired by the iconic animated franchise's gadgets. Founded by entrepreneur and influencer Gaëlle Garcia Diaz, Martine Cosmetics has developed a unique makeup collection inspired by some of the most iconic gadgets from the Totally Spies! series. Fan-favourite spy tools such as the compowder and lipstick laser, have been authentically reproduced through innovative product design and packaging. The range, available to consumers worldwide, transforms the show's signature gadgets into a playful beauty offering that celebrates the franchise's distinctive blend of fashion and espionage. Gaëlle Garcia Diaz comments: "This collaboration is undoubtedly one of the most ambitious projects we have ever undertaken, and the real challenge was to capture the full DNA of this iconic universe without falling into the trap of creating simple merchandise. It was a huge creative challenge, but also a major production one: developing fully custom packaging, designing products that feel as though they came straight out of the Totally Spies! universe, all while meeting our quality standards. The final result has genuinely exceeded my expectations, and I am incredibly proud of the work accomplished by all the teams at Martine Cosmetics and Banijay Kids & Family to bring it to life." Roubina Tchoboian, Head of Global Licensing, Banijay Kids & Family, says: "This partnership allows us to celebrate the show's legendary gadgets in a creative and original way. The collection offers something truly special that fans will instantly recognise, and combined with Martine Cosmetics' reputation for creating high-quality, trend-driven beauty products, it is a collaboration that perfectly captures the fashion-forward spirit of the show." 2026 marks the 25th anniversary of Totally Spies!. First launching in 2001, the franchise captured a generation of fans with its distinctive style, action-packed storytelling and strong female leads. Produced by Zodiak Kids & Family France (part of Banijay Kids & Family), the iconic series returned in 2024 with a seventh season following an 11-year hiatus, introducing Sam, Clover, and Alex to a new generation of viewers. An eighth season, in collaboration with Gulli and Warner Bros. Discovery EMEA, recently debuted in France. Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment group, Banijay Entertainment.