Brand Partnership Manager
TikTok
Brand Partnership Manager
TikTok
Short-form video platform with ads
The Investment Finance team handles transaction-related financial work across equity investments, M&A and exits, restructurings, and post-investment management, staying involved through the full transaction lifecycle. That includes financial due diligence to identify transaction risks, driving findings to conclusions and solutions, participating in deal structure design and evaluation, and reviewing transaction terms. The team also leads financial integration for M&A and restructuring projects and monitors portfolio company performance and risk on an ongoing basis. Every deal is different, requiring us to rapidly understand complex business models, identify hidden financial risks, and deliver actionable insight under tight timelines. This role offers a direct path from financial expertise to real investment decisions and deal outcomes. You will work across the full deal lifecycle, from structuring and closing through integration and ongoing portfolio monitoring, building a well-rounded skill set at pace. Working alongside strong business and functional teams, you will operate in complex, high-stakes commercial environments where your contribution matters. Team Introduction Our team is dedicated to fostering and expanding relationships with our clients. We are committed to delivering exceptional client service and comprehensive education on our products and solutions. Our aim is to empower our clients to meet and exceed their business objectives. About the Role The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong strategic vision, sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment. Responsibilities - Strategic Partnership Development: Lead C-suite engagements to accelerate revenue growth and cultivate long-term strategic partnerships. - Sales Excellence: Orchestrate the end-to-end sales process, leveraging deep product expertise and cross-functional synergy to deliver high-impact business solutions. - Account Planning & Governance: Spearhead the account planning process and Joint Business Plans (JBPs), aligning brand objectives with TikTok’s ecosystem to maximize growth opportunities. - Revenue Growth & Education: Drive sustainable revenue and lead high-level strategic conversations, navigating complex client relationships and agency structures. - Portfolio Mastery: Act as the primary expert for your book of business, ensuring operational excellence through proactive troubleshooting and strategic escalation management. - Financial Rigor: Maintain strict pacing control and provide accurate pipeline and forecast management. - Technical Proficiency: Demonstrate a strong aptitude for technical product specs and analytical reporting to drive data-led recommendations. - Market Benchmarking: Leverage cross-market strategy benchmarks across core industries to identify white-space opportunities. - Consultative Selling: Bridge client business challenges with TikTok’s specialized solutions, collaborating with internal cross-functional teams for holistic execution. - Thought Leadership: Educate clients and agencies on product roadmaps, advising on the most effective approaches to drive measurable business outcomes.
Minimum Qualifications - Proven experience with performance media campaigns (CPA, ROAS, conversion funnel), and branding media activation or special projects experience - Ability to articulate strategies that integrate performance and branding into a unified plan - Seasoned commercial background with a track record in prospecting, negotiation, and deal closing, with pipeline management and revenue target achievement - Analytical and data-driven mindset to identify bottlenecks and opportunities, with ability to structure solutions in ambiguous or complex scenarios. Continuous improvement and process optimization mentality - Proven ability to build and nurture long-term relationships with clients and stakeholders. Capacity to act as a bridge between internal teams and clients - Collaborative profile with strong communication and cross-functional influence Preferred Qualifications - Previous experience in the Financial Services sector (banks, fintechs, insurers, etc.) - Familiarity with regulations and advertising specificities in the financial segment - Understanding of FinServ-specific customer journeys
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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