O

Ozmo

Vice President of Marketing

Full-TimeUpdated on 10/20/2026
$200k - $250k
Expert
Blacksburg, VA, USA
RemoteMust reside in one of the listed states: AZ, CA, CO, DC, FL, GA, IL, NC, NJ, SC, TN, TX, VA, WA, or WI.
Growth & MarketingMarketing Generalist & Management
No H1B Sponsorship

About the job

Requirements
  • At least 15 years of progressive B2B marketing experience, including executive leadership within a SaaS company or an organization selling complex technical products to enterprise customers.
  • Deep expertise in enterprise and SMB demand generation, with a demonstrated track record developing and optimizing scalable growth strategies across digital channels that drive pipeline and revenue.
  • Strong understanding of modern B2B marketing disciplines, including account-based marketing, demand generation, revenue marketing, digital performance marketing, and customer lifecycle marketing, with a focus on aligning marketing investments to revenue outcomes.
  • Demonstrated experience partnering with enterprise sales organizations to develop strategic account marketing programs and drive revenue growth.
  • Proven success developing and executing go-to-market strategies that generate measurable pipeline growth and business results.
  • Expertise leading product marketing, including positioning, messaging, product launches, competitive strategy, and sales enablement.
  • Strong experience developing integrated field marketing and event strategies that generate qualified pipeline, strengthen customer relationships, and support enterprise account growth.
  • Experience partnering with Customer Success to support customer engagement, expansion, advocacy, and retention initiatives.
  • Strong understanding of modern marketing operations, funnel analytics, attribution, marketing automation, HubSpot, and performance reporting.
  • Experience partnering with Revenue Operations to improve marketing measurement, pipeline visibility, forecasting, and operational excellence.
  • Strong analytical skills and ability to use data to drive strategic decisions, optimize marketing investments, and improve business performance.
  • Proven ability to build, coach, and develop high-performing teams while remaining hands-on in a fast-moving, high-growth environment.
Responsibilities
  • Serve as a key member of the Senior Leadership Team, contributing to company strategy by bringing customer insights, market intelligence, competitive analysis, and business performance data to inform executive decision-making and growth priorities.
  • Develop and execute the integrated marketing strategy, aligning marketing investments with company growth objectives, revenue targets, and market expansion initiatives.
  • Build and lead a high-performing marketing organization through coaching, mentorship, and clear performance expectations while fostering innovation and accountability.
  • Partner closely with Sales leadership to develop marketing strategies that accelerate strategic account engagement, improve pipeline quality, shorten sales cycles, and increase win rates.
  • Lead the account-based marketing strategy, partnering with Sales to prioritize target accounts, align go-to-market initiatives, coach the team on account and buying group engagement strategies, and ensure programs drive measurable pipeline growth and revenue outcomes.
  • Lead demand generation across enterprise and SMB segments, balancing scalable digital programs with highly targeted campaigns for complex enterprise buying cycles.
  • Direct the field marketing and event portfolio, establishing strategy, investment priorities, and success metrics for conferences, executive programs, customer events, partner engagements, and webinars to accelerate pipeline, customer engagement, and market presence.
  • Provide strategic leadership for integrated marketing campaigns, aligning digital marketing, content, product marketing, sales outreach, and events into cohesive go-to-market motions that support business objectives and deliver measurable results.
  • Oversee product marketing, including positioning, messaging, competitive intelligence, product launches, pricing support, and sales enablement to ensure the value proposition is consistently communicated throughout the buyer journey.
  • Partner with Customer Success to develop customer marketing initiatives that improve adoption, customer advocacy, expansion opportunities, and long-term retention.
  • Refine market positioning, messaging, and segmentation as the business expands into new products, customer segments, and markets.
  • Leverage market intelligence, customer insights, and competitive analysis to identify opportunities for differentiation and future growth.
  • Build a data-driven marketing organization by establishing performance metrics, attribution models, pipeline reporting, campaign analytics, and executive dashboards that connect marketing investments to revenue outcomes.
  • Partner with Revenue Operations to improve lead management, attribution, forecasting, funnel conversion, and reporting accuracy across the customer lifecycle.
  • Optimize marketing performance through experimentation, analytics, customer insights, and emerging technologies, including AI-powered marketing capabilities.
  • Manage marketing budgets and investments to maximize efficiency, pipeline contribution, and long-term business growth.

About the company

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