Full-Time

Director of Product Marketing

Posted on 12/20/2024

ActiveCampaign

ActiveCampaign

501-1,000 employees

Customer experience automation platform for businesses

Data & Analytics
Enterprise Software

Compensation Overview

$184k - $253kAnnually

Expert

Remote in USA

Category
Product Marketing
Product

You match the following ActiveCampaign's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 10+ years in product marketing and/or related field with the majority of time in product marketing
  • B2B SaaS experience
  • Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages
  • Strong strategic thinking, analytical, and problem-solving skills
  • Ability to thrive in fast-paced environments, be flexible and able to adapt to changing scenarios; someone who sets strategy and rolls up their sleeves and gets the job done
  • Superb communications skills across all mediums, and all levels of the organization
  • Proven ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally
Responsibilities
  • Define and own the go-to-market strategy and tactics for all products and regions, leveraging market insights, buyer personas, and competitive analysis to inform decisions
  • Create compelling narratives that resonate with ActiveCampaign’s target audiences, highlighting our value and differentiation
  • Build expertise in our target markets, segments, buyer personas, competitors, and partners
  • Ensure successful product and feature launches by collaborating with the Product and Marketing teams to develop and execute customer engagement programs that enhance customer satisfaction, retention, and adoption
  • Work closely with Product, Marketing, Sales, and CX to align on go-to-market strategies, product launches, and campaigns
  • Collaborate with the enablement team to ensure the Sales and CX teams have the assets and messaging to connect with buyers effectively
  • Recruit and develop top talent, building a product marketing team that is the envy of our industry
  • Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data
Desired Qualifications
  • MarTech or adjacent industry experience preferred

ActiveCampaign offers a platform that helps businesses automate and personalize their customer interactions by integrating sales, marketing, and customer service functions. This allows companies to manage customer relationships effectively throughout the customer lifecycle. Unlike its competitors, ActiveCampaign provides a comprehensive solution with pre-built automation templates tailored to various industries. The goal is to enhance customer engagement and drive business growth through a subscription-based service.

Company Stage

Series C

Total Funding

$350.2M

Headquarters

Chicago, Illinois

Founded

2003

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with OneSignal enhances push notification capabilities for better customer engagement.
  • New executive team members bring proven martech experience, driving strategic growth.
  • Expansion into Krakow taps into local technical expertise, strengthening global operations.

What critics are saying

  • Increased competition from Mailchimp and Constant Contact may pressure pricing.
  • Integration with OneSignal raises potential data privacy concerns.
  • Expansion into new markets like Poland requires significant investment and resource management.

What makes ActiveCampaign unique

  • ActiveCampaign offers 800+ pre-built automation for diverse business needs.
  • The platform integrates sales, marketing, and customer service for seamless customer interactions.
  • ActiveCampaign HQ provides tailored solutions for franchise and multi-location businesses.

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Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Mental Health Support

Professional Development Budget

Home Office Stipend

Sabbatical Leave

INACTIVE