Campaign Activation Strategist - SEO

Your Role

The Campaign Optimization Manager monitors and improves live digital and consumer campaigns using channel, audience and conversion evidence. The role diagnoses performance gaps, defines optimisation actions, coordinates structured testing and tracks the impact of changes so campaigns improve while in market and future activations benefit from documented learning.

• Live campaign monitoring and performance diagnosis.
• Testing and optimisation across content, audiences, journeys and channels.
• Tracking and measurement quality assurance.
• Action planning, impact tracking and stakeholder reporting.
• Post-campaign learning and optimisation standards.

In this role you will play a key role in:

• 3-4 years of relevant experience. 5-7 years in campaign optimisation, performance marketing, digital analytics or marketing effectiveness.
• Hands-on experience with campaign KPIs, tracking, tagging, testing and in-flight optimisation.
• Ability to diagnose performance across audiences, journeys, creative and channels and convert evidence into action.
• Strong communication of concise, practical recommendations to marketing and channel stakeholders.

WHAT YOU'LL LOVE ABOUT WORKING HERE

• You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
• You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
• You will have the opportunity to learn on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications.
• We’re committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini. You are valued for who you are, and you can bring your original self to work.
• Every Monday, kick off the week with a musical performance by our in-house band - The Rubber Band. Also get to participate in internal sports events, yoga challenges, or marathons.
• At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.