Full-Time

Senior Growth Marketing Manager

Posted on 4/27/2024

Ethos Life

Ethos Life

501-1,000 employees

Provides instant online life insurance

Data & Analytics
Financial Services

Senior

San Francisco, CA, USA

Required Skills
Marketing
Excel/Numbers/Sheets
Requirements
  • Bachelor degree in an analytical field (math, econ, engineering, etc.)
  • 2+ years experience in user acquisition marketing
  • Thorough working knowledge of direct response online advertising
  • Excellent analysis skills, ability to research and analyze various different types and large amounts of data
  • Computer skills: thorough working knowledge of intermediate to advanced MS Excel
  • Able to work under pressure of multiple projects and deadlines
  • Ability to effectively prioritize workload and manage changes in direction
  • Ability to interpret and apply required policies and procedures
  • Prior success working in B2C marketing, especially consumer financial products
  • Experience working with popular ad networks and ad platforms
  • Experience with 1st party audience planning, creation, and testing
  • Experience in any of the following types of advertising: video and television, radio and/or podcasts, out-of-home, direct mail
  • Able to come into our San Francisco office 1-2 days a week
Responsibilities
  • Work on paid acquisition channels and core business metrics
  • Ideate, plan, prioritize, and execute growth experiments
  • Take ownership of online media campaigns and optimize at the placement/creative level
  • Responsible for P&L of each campaign
  • Manage third-party ad platforms and ad networks alongside internal tools
  • Facilitate internal project requests and work with internal teams

Ethos offers affordable and instant life insurance with no medical exams, utilizing a 100% online process and predictive analytics to provide same-day coverage. The company's full-stack technology platform and deep data science streamline the traditionally lengthy life insurance process into a modern digital experience, making it more accessible and convenient for users.

Company Stage

Series D

Total Funding

$227.6M

Headquarters

Austin, Texas

Founded

2016

Growth & Insights
Headcount

6 month growth

12%

1 year growth

-3%

2 year growth

13%