Franchise Marketing Manager - Multiple Teams

About the Role

As Franchise Marketing Manager, Vascular, GEM, your core objective is to support the development and execution of the franchise growth strategy across Growth & Emerging Markets. Working closely with the Franchise Lead, Business Development Managers, regional marketing teams and cross-functional stakeholders, you will identify growth opportunities, drive market development initiatives, support successful product launches, strengthen customer engagement and ensure effective execution of strategic priorities across the region.

You will play a pivotal role in translating franchise strategy into impactful market-level actions, supporting both direct and distributor markets while delivering measurable business results. In addition, you will serve as a key coordination point across the franchise, ensuring alignment, visibility and execution excellence across GEM.

Location: Beirut, Lebanon | Territory: MENA region, South Africa, KSA

Key Responsibilities

Franchise Strategy & Business Planning

• Partner closely with the Franchise Lead and Business Development Managers to develop and execute franchise growth priorities across GEM.
• Translate strategic objectives into actionable marketing and business plans with clear milestones and KPIs.
• Support annual operating plans, business reviews and long-range strategic planning activities.
• Monitor progress against objectives and support corrective actions where necessary.

Market Development & Commercial Growth

• Identify high-potential accounts, treatment centres and market expansion opportunities across priority GEM markets.
• Support structured account mapping, stakeholder engagement and customer activation plans.
• Conduct market assessments, competitive analysis and identification of unmet clinical needs to support growth initiatives.
• Monitor market development activities and measure business impact.

Product Marketing & Launch Excellence

• Support the successful launch and commercialization of priority Vascular products and therapies across GEM.
• Develop launch readiness plans, customer targeting strategies and activation programs.
• Support the development of customer-facing value propositions, positioning strategies and marketing materials aligned with EMEA and global frameworks.
• Monitor launch performance and identify opportunities to accelerate adoption and growth.

Customer Engagement & Education

• Partner with Business Development Managers and Customer Education teams to identify customer education priorities and growth opportunities.
• Support the development of Key Opinion Leaders, faculty members, clinical speakers and centres of excellence across GEM.
• Coordinate workshops, proctorships, training programmes and educational initiatives that support therapy awareness and product adoption.
• Ensure alignment between regional educational priorities and broader EMEA and global programmes.

Congresses, Events & Marketing Activation

• Support annual planning and execution of key congresses, scientific meetings and customer engagement events.
• Coordinate scientific symposia, advisory boards, workshops and product demonstration activities.
• Ensure consistency of franchise messaging, positioning and customer communications across markets.
• Measure event effectiveness and return on investment through defined success metrics and post-event evaluations.

Cross-Functional & Regional Collaboration

• Collaborate effectively with Commercial, Marketing, Customer Education and Franchise stakeholders across GEM, EMEA and Global teams.
• Support capability-building initiatives for internal teams and distributor organizations.
• Drive alignment of franchise priorities and best-practice sharing across markets.
• Influence stakeholders and lead initiatives through collaboration in a matrix environment.

Marketing Execution & Performance Management

• Manage franchise marketing initiatives within agreed budgets and strategic priorities.
• Establish KPIs, track performance and monitor business impact across strategic initiatives.
• Support business reviews, leadership presentations and franchise planning processes.
• Share market insights, customer feedback and best practices to support continuous improvement.

What We're Looking For

• Bachelor's degree in Business, Marketing, Life Sciences, Biomedical Engineering or a related field; MBA or postgraduate qualification is an advantage.
• Minimum 5-7 years of experience within the Medical Device, Healthcare or Life Sciences industry across marketing, product management, commercial excellence, business development or sales roles.
• Experience in Peripheral Interventions, Vascular, Cardiovascular, Interventional Radiology or related therapeutic areas is preferred.
• Proven ability to develop and execute marketing strategies, business growth initiatives and product launch plans across multiple markets.
• Strong commercial and analytical acumen, including experience with business planning, forecasting, KPI management and budget ownership.
• Demonstrated success working cross-functionally in a matrix organization and influencing stakeholders without direct authority.
• Experience engaging healthcare professionals, KOLs, distributors and commercial teams to drive customer education and market development initiatives.
• Excellent communication, presentation, project management and stakeholder management skills.
• Fluent English required; Arabic is highly desirable and French is considered an advantage.
• Willingness to travel across the MENA region, South Africa and KSA (approximately 20-30%).