Full-Time
Director – Sales Finance
Sales Finance
Posted on 6/17/2025
Viant
201-500 employees
Omnichannel DSP with first-party data
Compensation Overview
$175k - $195k/yr
Irvine, CA, USA
In Person
 Finance & Banking (1) |
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- 10+ years of experience in Sales Finance, FP&A, or related finance roles, preferably in AdTech, SaaS, or high-growth technology sectors.
- Proven ability to build and refine forecasting models; highly skilled in Excel and financial modeling.
- Strong interpersonal skills and experience collaborating across Sales and Finance.
- Familiarity with Salesforce is a plus.
- Bachelor’s degree in Finance, Accounting, or Economics; MBA or CPA/CFA a plus.
- Own consolidated revenue and topline forecasting in close coordination with Sales, Revenue Operations, and Finance leadership.
- Lead planning and financial modeling for annual sales goals and headcount planning, ensuring alignment with corporate growth objectives.
- Deliver executive-level reporting and insights on sales performance trends, KPI analysis, pipeline health metrics, and goal attainment to enable better business decisions.
- Architect sales incentive compensation plans in partnership with Finance Sales Leadership, and HR; model financial impact, forecast commissions, evaluate ROI, and oversee plan administration and payouts.
- Collaborate with Operational Finance on reporting cadence, sales KPI dashboards, and system enhancements to increase automation and accuracy.
- Partner with Revenue Operations on CRM hygiene, pipeline forecasting, and planning processes that improve forecast accuracy and sales execution.
- Conduct financial and ROI analyses for customer arrangements, sales initiatives, and marketing programs to guide investment decisions.
- Support quarterly business reviews and ad-hoc executive requests with relevant analyses and presentations.
- Drive continuous process improvements to enhance forecasting, reporting, and cross-functional workflows.
- Monitor sales productivity metrics, including ROI of headcount and selling expenses, to inform resource allocation and cost-effectiveness.
- Partner with HR on compensation and talent strategies, including merit increases, promotions, and MBO eligibility.
- Maintain knowledge of market benchmarks and compensation trends to inform plan design.
- Ensure compliance with corporate policies and regulatory requirements related to sales finance activities.
- Strategic thinker who is also detail-oriented and execution-focused.
Viant is a people-based advertising software company that runs Adelphic, a self-service demand-side platform (DSP) for omnichannel digital advertising. It lets ad buyers plan, create, execute, and measure campaigns across TV, mobile, desktop, audio, and digital out-of-home, including connected TV with IPv6 support. The platform uses Viant’s first-party data linked to about 115 million households and over 1 billion connected devices, combined with more than 280,000 audience attributes from 70+ data partners, to enable scaled, accurate audience targeting and attribution. What sets Viant apart is its emphasis on people-based data for cross-channel targeting, its IPv6-enabled CTV capabilities, and its integrated, self-serve workflow. The company's goal is to help advertisers reach the right people at the right time across all channels, with clear measurement and attribution for their investments.
Company Size
201-500
Company Stage
IPO
Headquarters
Irvine, California
Founded
1999
Simplify's Take
What believers are saying
- Q1 2026 revenue grew 25% to $88.5M with CTV exceeding 50% of platform spend.
- TVision $40M acquisition integrates attention data across linear and streaming TV.
- Partnerships with WHOOP and Molson Coors scale first-party data activation in 2026.
What critics are saying
- Trade Desk's Kokai erodes Viant's CTV share within 6-12 months via superior AI.
- Google's 2026 cookie phase-out cripples Household ID accuracy across desktop-mobile.
- American Privacy Rights Act bans cross-device stitching by mid-2027, obsoleting Adelphic.
What makes Viant unique
- Adelphic DSP offers IPv6 support for CTV environments, unique among competitors.
- Proprietary Household ID links 115 million households and 1 billion devices for cookieless targeting.
- Outcomes product uses AI Lattice Brain for fully autonomous open internet ad execution.
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Benefits
Health Insurance
Paid Parental Leave
Unlimited Paid Time Off
Company News
Viant Technology, a leader in AI-powered programmatic advertising, reported record fourth quarter and full year 2025 results, surpassing guidance across revenue, contribution ex-TAC and adjusted EBITDA. The company achieved $121.9 million in quarterly revenue, up 35% year-over-year, whilst full-year revenue reached $432.7 million, a 26% increase. CTV advertiser spend hit a record high, accounting for 46% of total ad spend in the fourth quarter. The company launched Outcomes, a fully autonomous AI advertising solution for the open internet, powered by its AI Lattice Brain decisioning architecture. Viant signed a multi-year partnership with WHOOP, the human performance wearable technology company, to power their programmatic campaigns beginning in Q1 2026. The platform's Household ID and proprietary datasets enable autonomous campaign planning and execution.
WHOOP selects Viant as strategic ad platform. Move Accelerates Business Performance Leveraging Viant's Connected TV Expertise IRVINE, Calif., March 5, 2026 - Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand's continued growth through true household-level CTV activation linking media exposure directly to business results. The partnership underscores Viant's continued leadership in CTV, where identity and contextual intelligence are foundational to driving measurable growth. A demonstrated commitment to supply and fee transparency, paired with a high-touch client support model, further reinforced Viant's selection as the strategic partner for WHOOP. "CTV is the most powerful platform for brands to drive new customer growth, and its full value is unlocked through intelligence," said Tim Vanderhook, CEO and Co-Founder of Viant Technology. "Viant provides WHOOP a deeper understanding of the content environments their CTV ads run alongside, the precision to activate against premium programming, and the ability to measure true incrementality at scale." WHOOP delivers world-class wearable technology, personalized coaching, and actionable insights across recovery, sleep, training and health, empowering members to perform at their highest potential. Grounded in performance science, research and data, WHOOP brings that same rigor to its marketing strategy. As CTV becomes the dominant way brands reach new customers and drive demand generation, WHOOP sought a partner capable of delivering precision, transparency, and measurable results in CTV. "Our focus is on building authentic connections with our audience," said John Sullivan, Chief Marketing Officer, WHOOP. "Viant's expertise in CTV helps us better understand where and how to engage, so we can continue to grow the brand in thoughtful, impactful ways." The partnership signals a shared commitment to performance, transparency, and measurable growth, raising the bar for how brands activate and evaluate CTV investment. About Viant. Viant Technology Inc. (NASDAQ: DSP) is an exclusively buy-side advertising platform powered by artificial intelligence and designed to drive performance across the open internet. Its omnichannel platform purpose-built for CTV turns data and intelligence into scalable, measurable performance for advertisers. With the launch of ViantAI and Outcomes, Viant has been at the forefront of AI innovation in advertising, building the future of fully autonomous solutions. Viant has been recognized for excellence in AI by Adweek, the Business Intelligence Group and MarTech Breakthrough and is Great Place to Work(R) certified. Learn more at viantinc.com. About WHOOP. WHOOP, the human performance company, empowers people to unlock their potential and live longer, healthier lives. The WHOOP membership delivers world-class wearable technology, personalized coaching, and actionable insights across recovery, sleep, training, and health. WHOOP wearable devices, including WHOOP 5.0 and WHOOP MG, feature groundbreaking innovations such as cardiovascular health screening (including an FDA-cleared ECG), Healthspan to measure Pace of Aging and WHOOP Age, and the first-of-its-kind wearable Blood Pressure Insights. Founded in 2012 and headquartered in Boston, WHOOP has raised more than $400 million in venture capital and ships to 56 markets worldwide. To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube. Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Its omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work(R) certification and received the Business Intelligence Group's Innovation award for AI Advancements. Sign up to get Viant news and announcements delivered straight to your inbox.
Viant launches outcomes: fully autonomous open internet ad product. Unlike automated products offered by large walled gardens, which often rely on opaque optimisation, Outcomes applies autonomous execution across the open internet while preserving advertiser visibility. Viant Technology Inc., a company in CTV and AI-powered programmatic advertising, has announced the launch of Outcomes, its fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI. Outcomes introduces a new class of advertising execution - Autonomous Outcomes - designed to remove the operational burden of campaign setup, optimisation and day-to-day management while maintaining transparency into where ads run and how performance is achieved. At the core of Outcomes is Viant's newly developed AI Lattice Brain, a decisioning architecture purpose-built to operate campaigns autonomously. The Lattice Brain continuously evaluates multiple proprietary data signals in parallel - including Viant Household ID, IRIS_ID, supply quality scoring, historical campaign performance, bid pricing dynamics and real-time delivery data - to determine and execute optimisation decisions without manual intervention. Unlike automated products offered by large walled gardens, which often rely on opaque optimisation, Outcomes applies autonomous execution across the open internet while preserving advertiser visibility. Advertisers define the business result they want to achieve - such as product sales, customer acquisition or return on ad spend - and Viant AI autonomously manages execution toward that outcome, transparently. "Advertising has spent decades forcing teams to manage complexity instead of results," said Tim Vanderhook, Co-Founder and CEO of Viant Technology. "Outcomes flip that model. Advertisers declare the outcome they want, and our AI Lattice Brain handles the decision-making and execution behind the scenes - using differentiated signals and full transparency into delivery." Outcomes is powered by Viant's vertically integrated data and technology stack, including its ability to separate real human audiences from invalid traffic across premium inventory. By combining identity, quality, and performance signals within the Lattice Brain, ViantAI optimises toward outcomes using higher-quality inputs than traditional automation systems. The launch of Outcomes marks a significant milestone in Viant's broader vision to deliver a fully autonomous DSP, where artificial intelligence assumes responsibility for ongoing optimisation and decisioning, allowing human teams to focus on strategy and business priorities. Outcomes is available immediately to Viant customers.
iHeartMedia partners with Viant to expand addressable audio advertising capabilities. Bob Pittman, CEO at iHeartMedia Viant Technology Inc. has announced a new partnership with iHeartMedia aimed at improving addressable audio advertising across podcasts, streaming, and broadcast radio. The integration involves Triton Digital, which provides programmatic access to iHeartMedia's wide-ranging audio inventory. Advertisers using Viant's demand-side platform (DSP) will now be able to launch targeted campaigns across the entire iHeartMedia audio network. This move is intended to provide brands with more precise and transparent options for reaching audiences in the growing digital audio market. "Audio is one of the most engaging mediums and has truly evolved into a dynamic, data driven channel," said Richie Hyden, SVP of Publisher Solutions at Viant. "By combining iHeartMedia's unmatched scale with Viant's AI-powered DSP, we're unlocking the full promise of audio for advertisers." The collaboration also introduces over-the-air broadcast radio into Viant's platform, bringing traditional radio into the programmatic advertising ecosystem. According to both companies, this unifies radio and podcasts as key components of modern advertiser strategies by combining reach and engagement with data-driven targeting. "This integration with Viant marks a pivotal moment for audio advertising and will help marketers drive stronger performance, while also delivering more relevant experiences for listeners," said Lisa Coffey, Chief Business Officer for iHeartMedia. "This allows advertisers to programmatically access the full spectrum of iHeart's audio network - from podcasts and streaming to broadcast radio - with the precision, transparency, and performance they expect from digital. It's a major step forward in unifying the power of audio under one scalable, data-driven solution." Viant Technology Inc., listed on NASDAQ as DSP, focuses on CTV and AI-powered programmatic advertising solutions designed to help marketers plan and measure their campaigns efficiently.
ViantAI named "Best Strategic AI Platform" in Adweek's Tech Stack Awards. ViantAI was selected as the "Best Strategic AI Platform" by an external jury of industry leaders for the Adweek Tech Stack Awards in recognition of the product's breakthrough, first-to-market capabilities that enable media teams to save valuable time while driving stronger performance and revenue. Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been named the winner in the Strategic AI Platform category at the 2025 Adweek Tech Stack Awards. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251209035343/en/ ViantAI was selected as the "Best Strategic AI Platform" by an external jury of industry leaders for the Adweek Tech Stack Awards in recognition of the product's breakthrough, first-to-market capabilities that enable media teams to save valuable time while driving stronger performance and revenue. ViantAI was selected as the "Best Strategic AI Platform" by an external jury of industry leaders for the Adweek Tech Stack Awards in recognition of the product's breakthrough, first-to-market capabilities that enable media teams to save valuable time while driving stronger performance and revenue. By compressing media planning cycles from days to minutes, ViantAI empowers marketers to move faster and make smarter decisions, all while delivering meaningful, measurable outcomes. Since launch, the platform has generated exceptional value for brands and agencies - achieving up to 50% media cost savings and 42% lower CPMs across active campaigns - underscoring its role as a powerful accelerator of efficiency and performance for modern marketers. "As marketers face mounting pressure to move faster, create efficiencies and prove impact, ViantAI redefines what's possible in advertising," said Tim Vanderhook, CEO and Co-Founder of Viant Technology. "We created a product purpose-built for the advertiser that delivers substance over spectacle. ViantAI transforms a few simple inputs into comprehensive media plans, turns those plans into live campaigns, automates bidding, and translates performance into plain-language answers. Adweek's recognition underscores the growing demand for AI that delivers clarity, speed, and real outcomes - not complexity or black boxes." As the industry's first autonomous media planning and buying platform, ViantAI capabilities are soon expanding to include full self-driving campaign execution. Today, the platform powers brands and agencies across retail, CPG, entertainment, travel, gaming, finance, and more, with adoption accelerating as teams embrace AI-led workflows. "With the Adweek Tech Stack Awards, we're shining a spotlight on the true architects of innovation - the platforms, like ViantAI, that are not just pushing the boundaries of marketing technology, but proving real impact through measurable outcomes for their clients," said Alison Weissbrot, Executive Editor, Adweek. "This award isn't about hype; it's about recognizing the products remaking how brands connect and grow." The Adweek Tech Stack Awards honors the products that delivered the most meaningful innovation and measurable business impact, spotlighting the industry's most groundbreaking innovations from agentic AI to next-generation creative and measurement technologies. Learn more about Viant's award-winning AI-powered solution, ViantAI, here. Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant's omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Best Strategic AI Platform by the Adweek Tech Stack Awards, and received a Great Place to Work(R) certification and the Business Intelligence Group's AI Excellence Award. Learn more at viantinc.com. View source version on businesswire.com:https://www.businesswire.com/news/home/20251209035343/en/