Overview

Viant provides advertising software that helps businesses manage their digital advertising across various channels. Their main product, Adelphic, is a self-service platform that allows users to plan, create, and measure advertising campaigns on TV, mobile, desktop, audio, and digital out-of-home. Adelphic stands out because it supports programmatic advertising and is the only platform that works with IPv6 for connected TV environments. Viant uses its own data linked to millions of households and devices, along with a wide range of audience attributes, to help advertisers target their audiences effectively. The company's goal is to simplify the advertising process and improve the accuracy of audience targeting.

Simplify's Take

What believers are saying

• Viant's acquisition of Lockr enhances its first-party data capabilities.
• The rise of CTV advertising aligns with Viant's strengths in CTV environments.
• AI integration in advertising supports Viant's AI-powered programmatic platform.

What critics are saying

• Integration challenges from the Lockr acquisition may disrupt Viant's operations.
• Emerging ad tech companies with advanced AI could threaten Viant's market position.
• Privacy regulations like the California Privacy Rights Act may impact Viant's strategies.

What makes Viant unique

• Viant's Adelphic platform supports omnichannel advertising, including CTV, mobile, and desktop.
• Viant's first-party data links to 115 million households and 1 billion devices.
• Adelphic is the only DSP with IPv6 support for CTV environments.

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