Overview

Viant provides advertising software that helps businesses manage their digital advertising across various channels. Their main product, Adelphic, is a self-service platform that allows users to plan, create, execute, and measure advertising campaigns on TV, mobile, desktop, audio, and digital out-of-home. Adelphic stands out because it supports programmatic advertising and is the only platform that works with IPv6 for connected TV environments. Viant uses its own first-party data linked to millions of households and devices, along with a wide range of audience attributes, to help advertisers target their audiences effectively. The company's goal is to enhance the advertising experience by providing tools that allow for precise audience targeting and campaign measurement.

Simplify's Take

What believers are saying

• Viant's acquisition of Lockr positions them well in the first-party data market.
• Adelphic's support for CTV benefits from the growing CTV ad spend trend.
• Viant's Certified Partner Program enhances transparency and data fidelity in advertising.

What critics are saying

• Integration challenges may arise from the acquisition of Lockr, affecting data privacy.
• The partnership with ANA could strain resources due to high industry standards.
• Transitional challenges may occur with the appointment of Nicholas Zangler as VP of investor relations.

What makes Viant unique

• Viant's Adelphic platform supports omnichannel advertising, including CTV, mobile, and desktop.
• The acquisition of Lockr enhances Viant's first-party data capabilities for targeted advertising.
• Viant's AI-powered platform improves targeting and efficiency in programmatic advertising.

Help us improve and share your feedback! Did you find this helpful?

YesNo