About

Viant provides a platform for people-based advertising, allowing advertisers to plan, create, execute, and measure their digital ad campaigns across various channels. Their main product, Adelphic, is a self-service demand-side platform (DSP) that supports programmatic advertising on TV, mobile, desktop, audio, and digital out-of-home. Adelphic stands out as the only DSP that supports IPv6 for connected TV environments. Viant utilizes its proprietary first-party data, which is linked to 115 million households and over 1 billion connected devices, along with access to a wide range of audience attributes from numerous data partners. This enables advertisers to target audiences accurately and measure the effectiveness of their campaigns. Viant's goal is to enhance the advertising experience by providing tools that facilitate precise audience targeting and campaign measurement.

Simplify's Take

What believers are saying

• Increased CTV adoption expands Adelphic's reach and effectiveness.
• Privacy-centric solutions drive demand for Viant's robust first-party data integration.
• Cross-device tracking enhances Viant's omnichannel value proposition.

What critics are saying

• Emerging AI-driven platforms could erode Viant's market share.
• Stricter privacy regulations may impact Viant's data-driven model.
• Economic downturns could lead to decreased revenue for Viant.

What makes Viant unique

• Adelphic offers unique omnichannel integrations across TV, mobile, desktop, and more.
• Viant's proprietary data links to 115 million households and 1 billion devices.
• Adelphic is the only DSP with IPv6 support for CTV environments.

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