About

Viant specializes in people-based advertising software that helps advertisers manage their digital ad campaigns across various channels. Their main product, Adelphic, is a self-service demand-side platform (DSP) that allows users to run programmatic advertising campaigns on platforms like TV, mobile, desktop, audio, and digital out-of-home. Adelphic stands out as the only DSP that supports IPv6 for connected TV environments. Viant utilizes its own first-party data, which is linked to 115 million households and over 1 billion connected devices, along with a wide range of audience attributes from numerous data partners. This extensive data enables precise audience targeting and measurement of advertising effectiveness. Viant aims to provide advertisers with the tools they need to optimize their advertising investments and achieve better results.

Simplify's Take

What believers are saying

• Viant's consistent recognition as a Great Place to Work highlights a strong company culture and employee satisfaction.
• The launch of generative AI tools like 'Chat with Data' demonstrates Viant's commitment to innovation and improving advertiser capabilities.
• Strategic integrations, such as with PurpleLab, position Viant to capture significant market share in the growing healthcare advertising sector.

What critics are saying

• The competitive landscape in digital advertising is intense, requiring continuous innovation to maintain a leading position.
• Dependence on third-party data partners could pose risks if partnerships are disrupted or data privacy regulations tighten.

What makes Viant unique

• Viant's Adelphic® is the only DSP with IPv6 support for CTV environments, setting it apart in the digital advertising space.
• The company's proprietary first-party data linked to 115 million households and over 1 billion connected devices offers unparalleled audience targeting capabilities.
• Viant's integration with PurpleLab provides a unique measurement solution for healthcare marketers, leveraging one of the largest medical and pharmaceutical claims databases in the US.

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