Viant appoints Craig Abrahams to board of directors. MWN-AI** Summary. Viant Technology Inc. (NASDAQ: DSP), a prominent player in the CTV and AI-driven programmatic advertising sector, recently announced the appointment of Craig Abrahams to its board of directors, effective from August 10, 2026. Tim Vanderhook, CEO and Co-Founder of Viant, expressed enthusiasm about Abrahams joining as an independent director, highlighting his extensive experience of over 25 years in technology and digital media. Abrahams' background in scaling businesses and executing strategic mergers and acquisitions is expected to be vital as Viant embarks on a new phase of accelerated growth. Craig Abrahams co-founded Caesars Interactive Entertainment, where he played a significant role in acquiring Playtika, a leading mobile gaming company. He later became President and CFO of Playtika, guiding it through a successful strategic acquisition strategy that led to a monumental $4.4 billion sale in 2016 and the company's IPO in 2021. His tenure at Playtika, marked by hypergrowth and more than a dozen acquisitions, helped establish it as a global entity with hundreds of millions of players. Prior to these roles, Abrahams held key positions in strategic planning and investment banking at The Walt Disney Company and Bear, Stearns & Co. With a finance degree from Indiana University and an MBA from Harvard Business School, Abrahams sees tremendous potential in Viant's AI and CTV solutions. He believes the advertising industry is at a pivotal moment, and Viant's unique capabilities position it well to capitalize on emerging opportunities. As Viant continues to pioneer the future of autonomous advertising through its innovative AI solutions, the addition of Craig Abrahams to the board is expected to bolster its leadership and strategic vision. MWN-AI** Analysis. The recent announcement of Craig Abrahams joining the board of directors at Viant Technology Inc. (NASDAQ: DSP) underscores a pivotal moment for the company as it seeks to expand its footprint in the competitive landscape of connected TV (CTV) and digital advertising. With over 25 years of experience in technology and digital media, Abrahams brings a wealth of expertise that could influence Viant's future strategic direction, particularly as it embarks on a phase of accelerated growth. Investors should view this appointment positively. Abrahams' successful history in scaling businesses, especially during his tenure at Playtika, positions him as an asset that can enhance Viant's capabilities in pursuing both organic growth and strategic acquisitions. His experience in navigating the complexities of high-stakes M&A transactions - such as the acquisition of Playtika for $4.4 billion - suggests his insights could facilitate similar opportunities for Viant, potentially increasing shareholder value. Moreover, with the advertising industry at a transformative juncture, Viant's AI-powered platform is well-suited to leverage emerging trends in advertising. Abrahams himself noted the unique advantages Viant holds with its proprietary data and AI capabilities. This strategic focus on data-driven advertising could attract a broader client base, driving revenue growth. From a market perspective, potential investors might consider taking a position in Viant, particularly if there is a pullback in the stock price in the near term. Given the exciting developments surrounding the new board member and the rapidly evolving CTV landscape, the stock could present a compelling long-term investment opportunity. However, investors should remain vigilant about market conditions and competitive dynamics, ensuring they assess investment decisions with a comprehensive view of the advertising sector's shifts. **MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release. August 10, 2026 09:00:00 am Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of Craig Abrahams to its board of directors, effective August 10, 2026. "We're excited to welcome Craig to Viant's Board as an independent director," said Tim Vanderhook, CEO and Co-Founder of Viant. "Craig is an experienced entrepreneur, founder and executive with over 25 years of experience in technology and digital media. His business acumen and experience scaling a rapidly growing business organically and through strategic M&A will be instrumental as Viant enters a new phase of accelerated growth." Craig Abrahams was previously a co-founder of Caesars Interactive Entertainment, a digital gaming business subsidiary of Caesars Entertainment. While at Caesars, he orchestrated the acquisition of Playtika, a leading mobile gaming company. He went on to lead Playtika as President and CFO, guiding the company through its strategic acquisition strategy that culminated in its sale for $4.4 billion in 2016, one of the largest mobile gaming transactions of the decade and subsequently Playtika's IPO in 2021. Over 15 years with the organization, through hypergrowth and more than 12 acquisitions, Craig helped build Playtika into a global business with games played by hundreds of millions of people worldwide. Earlier in his career, Craig held strategic planning and investment banking roles at The Walt Disney Company and Bear, Stearns & Co. He holds a bachelor's degree in finance from Indiana University and an M.B.A. from Harvard Business School. "I've spent my career helping businesses scale through disciplined growth, and Viant's industry-leading arsenal of AI and CTV solutions is exactly the kind of opportunity I look for," said Craig Abrahams. "The advertising industry is at an inflection point, and Viant has built something special that meets the moment with real AI capability and a depth of proprietary data. I'm thrilled to join the board and partner with this team as the company enters its next phase of growth." ABOUT VIANT Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com. FAQ**. How will Craig Abrahams' experience in scaling businesses and strategic M&A benefit Viant Technology Inc. (NASDAQ: DSP) as it aims for accelerated growth in the AI-driven advertising sector? Craig Abrahams' extensive experience in scaling businesses and executing strategic M&A will provide Viant Technology Inc. with the insights and expertise necessary to leverage synergistic partnerships and drive accelerated growth in the competitive AI-driven advertising landscape. In what specific ways does Viant Technology Inc. (NASDAQ: DSP) plan to leverage Craig Abrahams' expertise in digital media to enhance its CTV solutions and market positioning? Viant Technology Inc. plans to leverage Craig Abrahams' digital media expertise by enhancing its Connected TV (CTV) solutions through data-driven advertising strategies, personalized targeting, and innovative technology integrations to strengthen its market positioning. Given Craig Abrahams' success with Playtika, how does Viant Technology Inc. (NASDAQ: DSP) envision applying his proven strategies to its own business model and growth initiatives? Viant Technology Inc. plans to leverage Craig Abrahams' proven strategies from Playtika to enhance its digital advertising and data analytics capabilities, driving innovation and growth through a focus on optimized user engagement and revenue generation. What measures will Viant Technology Inc. (NASDAQ: DSP) implement to ensure effective collaboration between Craig Abrahams and the existing board to facilitate the company's transition into a new growth phase? Viant Technology Inc. will implement regular strategic meetings, establish clear communication channels, and create cross-functional teams to foster collaboration between Craig Abrahams and the existing board, ensuring alignment on objectives during the company's growth transition. **MWN-AI FAQ is based on asking OpenAI questions about Viant Technology Inc. (NASDAQ: DSP).

Viant integrates with Publica by IAS to expand premium CTV access. Advertisers gain a more direct path via Viant's Direct Access to high-quality streaming inventory from Publica publishers. Publica by IAS, an ad-serving and monetisation platform for Connected TV (CTV), has announced an integration with Viant Technology Inc.'s Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers. This creates a more seamless path for advertisers to activate campaigns across streaming environments with greater efficiency, transparency, and signal quality. "This integration with Viant's Direct Access is another step forward in making premium CTV easier to access and activate at scale," said Cameron Miille, CRO of Publica by IAS. "Publica's goal is to help publishers unlock more demand while enabling buyers to connect with high-quality streaming inventory. Viant is an important partner in that effort." The partnership is designed to simplify CTV buying by bringing advertiser demand closer to premium streaming supply. For publishers, it helps maximise demand from performance-minded advertisers seeking quality inventory and stronger outcomes across CTV. "We are excited to expand Direct Access to Publica's CTV publisher footprint," said Richie Hyden, SVP of Publisher Solutions at Viant. "Through this new integration, our advertisers gain a direct path to premium CTV inventory that improves signal quality and working media to deliver stronger campaign performance. Publishers also gain increased monetisation and yield, making this a win-win for both sides." As CTV continues to mature, reducing complexity across the supply chain is becoming increasingly important. Publica's strong publisher footprint and Viant's extensive advertiser relationships together create a direct line between premium supply and performance-driven demand. "Publica's integration with Viant creates an efficient path for advertisers to access our premium CTV inventory while helping us connect with demand that values high-quality streaming environments," said Aulden Kaye Yi, Head of Advertising Partnerships at Philo. "We're excited to partner with both Publica and Viant via this new integration that supports strong monetisation for publishers and drives outcomes for brands." The integration reflects Publica's continued focus on building the infrastructure that helps premium publishers grow monetisation while giving advertisers better access to the inventory that matters most. Advertisers activating campaigns across Publica publisher inventory can also leverage IAS Total TV, a comprehensive suite of CTV capabilities that deliver show, genre, and rating-level transparency, along with linear-like visibility and brand suitability controls, with publisher and app coverage available today in the US. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Havas and Viant launch attention media marketplace. The marketplace combines Havas' curated publisher network with Viant's attention-scoring technology. Havas and Viant have introduced the Attention Marketplace, a media buying solution designed to help advertisers use attention signals to improve planning, activation and campaign optimisation. The marketplace combines Havas' curated publisher network with Viant's attention-scoring technology, allowing brands to identify media environments that are more likely to generate engagement and business outcomes. The offering builds on Havas' Meaningful Marketplace, its premium media programme focused on media quality, transparency and performance. Attention moves into media buying. The launch reflects growing interest among advertisers in measuring media quality beyond traditional metrics such as impressions, reach and viewability. Rather than replacing those indicators, attention data provides an additional signal to help marketers understand which media environments are more likely to influence consumer behaviour. The Attention Marketplace incorporates attention data directly into media activation, enabling advertisers to use attention scores before campaigns launch and throughout ongoing optimisation. Jackie Lyons, Chief Planning Officer, Havas Media Network North America: "The Attention Marketplace is designed to help brands make smarter media investment decisions. By connecting attention data to activation and optimization, we can identify the environments that drive stronger engagement and demonstrate measurable value for our clients." Marketplace combines curation and optimisation. The Attention Marketplace extends Havas' Meaningful Marketplace, which evaluates publishers using criteria including viewability, social resonance, ad clutter, audience growth, attention and brand safety. According to Havas, the marketplace is verified by Jounce as free of made-for-advertising inventory and generates 53 percent fewer carbon emissions than typical open-exchange buying, based on Scope3 analysis. Within Viant's platform, inventory is scored by attention level, allowing advertisers to target higher-attention environments before bidding and adjust investment throughout campaigns based on performance. Attention embedded throughout campaigns. Havas says attention is integrated across every stage of media investment. During planning, its Attention Planner evaluates media environments before budgets are committed. During campaign activation, attention informs inventory selection and audience targeting, while optimisation shifts spend towards placements delivering stronger engagement. Performance is then assessed alongside traditional metrics such as reach, frequency, brand lift, conversions and sales impact to provide a broader view of campaign effectiveness. Holly Dunn, Managing Partner, Head of Investment & Activation, Havas Media Network North America: "Every audience engages with media differently, which is why a one-size-fits-all approach to attention is not enough. The Attention Marketplace enables brands to invest in media environments that are most likely to capture attention and drive measurable business results." Partnership combines technology and research. The marketplace also draws on Havas research conducted with Lumen and Brand Metrics examining the relationship between attention, memory and business outcomes. Viant contributes AI-powered programmatic buying, household-level identity and optimisation capabilities, while TVision provides second-by-second television attention measurement. Havas combines these technologies with audience strategy and media planning. Tim Vanderhook, Co-founder and CEO, Viant: "What makes this partnership distinct is the combination of Viant's AI-driven programmatic activation infrastructure, TVision's second-by-second eyes on screen TV attention measurement capabilities, and Havas' strategic investment discipline. Viant brings comprehensive household-level identity, premium CTV scale, data activation, and AI bidding and optimization capabilities. TVision delivers person-level attention signals in real time, giving advertisers visibility into engagement ahead of the ad break so budgets can be directed toward the moments most likely to land, enabling advertisers to understand not just whether an ad was served, but whether it was actually viewed and engaged with. Havas brings audience strategy, marketplace curation, and the ability to connect those attention signals to business outcomes. Together, these capabilities create a more effective approach to media investment, bringing attention directly into planning, activation, and optimization."