Overview

Viant provides advertising software that helps businesses manage their digital advertising efforts across various channels. Their main product, Adelphic, is a self-service platform that allows users to plan, create, execute, and measure advertising campaigns on TV, mobile, desktop, audio, and digital out-of-home. Adelphic stands out because it supports programmatic advertising and is the only platform that works with IPv6 for connected TV environments. Viant uses its own first-party data, which is linked to a large number of households and devices, to help advertisers target specific audiences effectively. The company's goal is to enable advertisers to make informed decisions and achieve better results from their advertising investments.

Simplify's Take

What believers are saying

• Increased CTV ad spending offers growth opportunities for Viant's Adelphic platform.
• Rising demand for privacy-centric solutions aligns with Viant's first-party data focus.
• Omnichannel marketing demand highlights the relevance of Viant's capabilities.

What critics are saying

• Emerging AI-powered platforms could erode Viant's market share.
• Privacy regulations may limit Viant's use of first-party data.
• Ad-blocking technologies could reduce the effectiveness of Viant's campaigns.

What makes Viant unique

• Viant's Adelphic platform supports omnichannel advertising across multiple devices and channels.
• Adelphic is the only DSP with IPv6 support for Connected TV environments.
• Viant's first-party data links to 115 million households and over 1 billion devices.

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