Marriott Media Expands Travel Media Network with new data. Marriott Media Expands Travel Media Network By combining Marriott's first-party insights and owned channels with premium offsite activation, Marriott Media is building a connected ecosystem that helps brands reach travelers from pre-trip planning to arrival and beyond. The latest expansion includes new partnerships and capabilities that further distinguish Marriott Media from traditional media networks and advance its vision to build the leading travel media network at scale.Marriott Media's new partnerships with FreeWheel, LiveRamp, Nexxen and Viant will give advertisers additional ways to connect their own customer data with Marriott's high-value traveler audiences and activate campaigns across premium video and omnichannel environments. The expanded partner ecosystem includes: * FreeWheel connects Marriott's travel audiences with advertisers buying premium streaming video and expanding their ability to reach high-value travelers at scale across trusted streaming environments. * LiveRamp extends Marriott's first-party data capabilities at scale, enabling brands to securely match their customer data with Marriott's to build custom audience segments and activate them across Marriott Media's owned and third-party marketplace inventory. * Nexxen enables advertisers to activate Marriott's high-value audiences across premium CTV and video inventory through both private marketplace and demand-side buys. * Viant strengthens household-level identity and omnichannel activation capabilities, enabling advertisers to reach Marriott's traveler audiences wherever they navigate in digital media. The expansion builds upon significant growth across Marriott Media's owned and operated channels. Over the past year, Marriott Media has expanded its direct sales offering by more than 50%, added eight new placements, including high-impact takeovers across Marriott Bonvoy's web and app and curated on-property experiential activations. Marriott Media has also grown its pre-set audience offering from eight segments at launch to 32 segments built on more than 500 attributes across travel behavior, spending patterns, passions and lifestyle attributes. Advertisers can activate directly or programmatically across onsite and offsite channels with full-funnel measurement.Guest Room Entertainment brings this expanded reach to life by integrating brand content directly into the in-room TV experience. The channel is particularly effective around citywide events, major meetings and sponsorship activations, helping brands connect with travelers when they are most engaged. In a recent takeover associated with a major business event, Marriott Media exceeded campaign delivery goals by 28% and generated more than 4 million impressions. Recent research further underscores the opportunity, with 75% of travelers reporting they are more open to discovery while traveling than in everyday life.Marriott Media will continue to strengthen its network extension and AI capabilities with existing partners including Koddi and The Trade Desk. Additional partnerships and platform capabilities are expected to be announced in the coming months. AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.

Fortune media and Great Place To Work name Viant to 2026 Best Workplaces in Advertising & Marketing. IRVINE, Calif., Sept. 30, 2026 - Great Place To Work(R) and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing(TM) List, marking the third consecutive year the company has been named to this prestigious list. Earning a spot means that Viant is one of the best companies to work for in the country. The Best Workplaces in Advertising & Marketing list is highly competitive and based on analysis of survey responses from over 10,000 employees at Great Place To Work Certified(TM) companies in the advertising and marketing industry. Survey responses reflect a comprehensive picture of the workplace experience; honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, work status, or other demographic factor. "This recognition was earned by the people who make Viant a great place to work and who shape our success every day," said KC Carey, SVP of Human Resources at Viant. "Advertising and technology move quickly, and staying ahead requires people who are curious, collaborative and willing to take ownership. At Viant, we are committed to building a high-performing company where employees feel valued and trusted to bring forward new ideas, grow their careers and do meaningful work." This recognition comes during a period of significant growth for Viant. The company expanded its platform in 2024 with the acquisition of IRIS.TV, adding content-level intelligence, and followed with the acquisition of TVision earlier this year, bringing person-level attention measurement into its stack. Together with Viant's Household ID identity graph, these additions have positioned Viant as the only platform combining identity, context, and attention signals built specifically for the CTV era. That expansion, paired with continued recognition as one of the best places to work in the industry, reflects a company scaling its capabilities and its culture at the same time. In addition to its inclusion on the Fortune Best Workplaces in Advertising & Marketing List, Viant also received its fifth consecutive Great Place to Work certification, a recognition based on employees' direct feedback about their workplace experience and the company's ability to foster a high-trust, high-performance culture. 88% of Viant employees say that the company is a great place to work, compared to the national average of 57%. "Congratulations to the Fortune Best Workplaces in Advertising & Marketing," says Michael C. Bush, CEO of Great Place To Work. "People are at the heart of work in every industry, and advertising is no exception. These companies show how delivering for your people drives financial performance and turns fear of the future into the confidence to win." To explore open roles at Viant and join its award-winning organization, visit viantinc.com/company/careers. About Viant. Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com. About the Fortune Best Workplaces in Advertising & Marketing List. Great Place To Work selected the 2026 Fortune Best Workplaces in Advertising & Marketing by gathering and analyzing confidential survey responses from over 1.3 million employees, representing the experiences of over 7.3 million employees in the U.S in 2025 and 2026. Of those responses, over 10,000 were collected from employees at Great Place To Work Certified companies in the advertising and marketing industry, and this list is based on that feedback. To be eligible for the list, companies must have 10 or more employees. Read the full methodology. About Great Place to Work. As the global authority on workplace culture, Great Place To Work, a UKG company, brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on a coveted Best Workplaces list. About fortune media. Fortune is a global multi-platform media company built on a legacy of trusted, award-winning reporting and information for those who want to make business better. Independently owned, Fortune tells the stories of the world's biggest companies and their leaders as well as a new generation of innovators who are moving business forward. Digitally and in print, Fortune measures corporate performance through rigorous benchmarks, and holds companies accountable, in regions around the world. Its iconic rankings include Fortune 500, Fortune Global 500, Most Powerful Women, and World's Most Admired Companies. Fortune builds world-class communities by convening industry thought leaders for exclusive summits and conferences, including the Fortune Global Forum, Fortune Brainstorm Tech, and Fortune Most Powerful Women. For more information, visit fortune.com. Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Sign up to get Viant news and announcements delivered straight to your inbox.