Viant appoints Craig Abrahams to board of directors. MWN-AI** Summary. Viant Technology Inc. (NASDAQ: DSP), a prominent player in the CTV and AI-driven programmatic advertising sector, recently announced the appointment of Craig Abrahams to its board of directors, effective from August 10, 2026. Tim Vanderhook, CEO and Co-Founder of Viant, expressed enthusiasm about Abrahams joining as an independent director, highlighting his extensive experience of over 25 years in technology and digital media. Abrahams' background in scaling businesses and executing strategic mergers and acquisitions is expected to be vital as Viant embarks on a new phase of accelerated growth. Craig Abrahams co-founded Caesars Interactive Entertainment, where he played a significant role in acquiring Playtika, a leading mobile gaming company. He later became President and CFO of Playtika, guiding it through a successful strategic acquisition strategy that led to a monumental $4.4 billion sale in 2016 and the company's IPO in 2021. His tenure at Playtika, marked by hypergrowth and more than a dozen acquisitions, helped establish it as a global entity with hundreds of millions of players. Prior to these roles, Abrahams held key positions in strategic planning and investment banking at The Walt Disney Company and Bear, Stearns & Co. With a finance degree from Indiana University and an MBA from Harvard Business School, Abrahams sees tremendous potential in Viant's AI and CTV solutions. He believes the advertising industry is at a pivotal moment, and Viant's unique capabilities position it well to capitalize on emerging opportunities. As Viant continues to pioneer the future of autonomous advertising through its innovative AI solutions, the addition of Craig Abrahams to the board is expected to bolster its leadership and strategic vision. MWN-AI** Analysis. The recent announcement of Craig Abrahams joining the board of directors at Viant Technology Inc. (NASDAQ: DSP) underscores a pivotal moment for the company as it seeks to expand its footprint in the competitive landscape of connected TV (CTV) and digital advertising. With over 25 years of experience in technology and digital media, Abrahams brings a wealth of expertise that could influence Viant's future strategic direction, particularly as it embarks on a phase of accelerated growth. Investors should view this appointment positively. Abrahams' successful history in scaling businesses, especially during his tenure at Playtika, positions him as an asset that can enhance Viant's capabilities in pursuing both organic growth and strategic acquisitions. His experience in navigating the complexities of high-stakes M&A transactions - such as the acquisition of Playtika for $4.4 billion - suggests his insights could facilitate similar opportunities for Viant, potentially increasing shareholder value. Moreover, with the advertising industry at a transformative juncture, Viant's AI-powered platform is well-suited to leverage emerging trends in advertising. Abrahams himself noted the unique advantages Viant holds with its proprietary data and AI capabilities. This strategic focus on data-driven advertising could attract a broader client base, driving revenue growth. From a market perspective, potential investors might consider taking a position in Viant, particularly if there is a pullback in the stock price in the near term. Given the exciting developments surrounding the new board member and the rapidly evolving CTV landscape, the stock could present a compelling long-term investment opportunity. However, investors should remain vigilant about market conditions and competitive dynamics, ensuring they assess investment decisions with a comprehensive view of the advertising sector's shifts. **MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release. August 10, 2026 09:00:00 am Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of Craig Abrahams to its board of directors, effective August 10, 2026. "We're excited to welcome Craig to Viant's Board as an independent director," said Tim Vanderhook, CEO and Co-Founder of Viant. "Craig is an experienced entrepreneur, founder and executive with over 25 years of experience in technology and digital media. His business acumen and experience scaling a rapidly growing business organically and through strategic M&A will be instrumental as Viant enters a new phase of accelerated growth." Craig Abrahams was previously a co-founder of Caesars Interactive Entertainment, a digital gaming business subsidiary of Caesars Entertainment. While at Caesars, he orchestrated the acquisition of Playtika, a leading mobile gaming company. He went on to lead Playtika as President and CFO, guiding the company through its strategic acquisition strategy that culminated in its sale for $4.4 billion in 2016, one of the largest mobile gaming transactions of the decade and subsequently Playtika's IPO in 2021. Over 15 years with the organization, through hypergrowth and more than 12 acquisitions, Craig helped build Playtika into a global business with games played by hundreds of millions of people worldwide. Earlier in his career, Craig held strategic planning and investment banking roles at The Walt Disney Company and Bear, Stearns & Co. He holds a bachelor's degree in finance from Indiana University and an M.B.A. from Harvard Business School. "I've spent my career helping businesses scale through disciplined growth, and Viant's industry-leading arsenal of AI and CTV solutions is exactly the kind of opportunity I look for," said Craig Abrahams. "The advertising industry is at an inflection point, and Viant has built something special that meets the moment with real AI capability and a depth of proprietary data. I'm thrilled to join the board and partner with this team as the company enters its next phase of growth." ABOUT VIANT Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com. FAQ**. How will Craig Abrahams' experience in scaling businesses and strategic M&A benefit Viant Technology Inc. (NASDAQ: DSP) as it aims for accelerated growth in the AI-driven advertising sector? Craig Abrahams' extensive experience in scaling businesses and executing strategic M&A will provide Viant Technology Inc. with the insights and expertise necessary to leverage synergistic partnerships and drive accelerated growth in the competitive AI-driven advertising landscape. In what specific ways does Viant Technology Inc. (NASDAQ: DSP) plan to leverage Craig Abrahams' expertise in digital media to enhance its CTV solutions and market positioning? Viant Technology Inc. plans to leverage Craig Abrahams' digital media expertise by enhancing its Connected TV (CTV) solutions through data-driven advertising strategies, personalized targeting, and innovative technology integrations to strengthen its market positioning. Given Craig Abrahams' success with Playtika, how does Viant Technology Inc. (NASDAQ: DSP) envision applying his proven strategies to its own business model and growth initiatives? Viant Technology Inc. plans to leverage Craig Abrahams' proven strategies from Playtika to enhance its digital advertising and data analytics capabilities, driving innovation and growth through a focus on optimized user engagement and revenue generation. What measures will Viant Technology Inc. (NASDAQ: DSP) implement to ensure effective collaboration between Craig Abrahams and the existing board to facilitate the company's transition into a new growth phase? Viant Technology Inc. will implement regular strategic meetings, establish clear communication channels, and create cross-functional teams to foster collaboration between Craig Abrahams and the existing board, ensuring alignment on objectives during the company's growth transition. **MWN-AI FAQ is based on asking OpenAI questions about Viant Technology Inc. (NASDAQ: DSP).

Viant named CTV Innovation leader. Viant Earns Third Consecutive MarTech Breakthrough Award for Advances in CTV & AI IRVINE, Calif., Aug. 6, 2026 - Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that it has been selected as winner of the "CTV Innovation Award" by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. This recognition marks Viant's third consecutive MarTech Breakthrough Award win, following honors for "Best Demand Side Platform" in 2024 and "Best AI-Powered Advertising Platform" in 2025. The award recognizes Viant's continued innovation and leadership in Connected Television, which represents more than 50% of advertiser spend on the Viant advertising platform and remains its fastest-growing channel. Through its proprietary CTV Intelligence Layer, Viant combines identity, contextual intelligence and verified human attention to help advertisers plan, execute, optimize and measure campaigns with greater precision. Together, these capabilities can transform CTV from a traditional reach and awareness channel into a true outcomes-driven channel. At the forefront of Viant's CTV Intelligence Layer is TVision, the industry's only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewing and in-room presence data in television. Combined with Viant Household ID, which is embedded in CTV bid requests and reaches 95% of U.S. households, and IRIS Content ID, which provides show- and scene-level contextual intelligence across premium video, Viant gives advertisers a complete understanding of who saw an ad, what content surrounded it and whether viewers were actually engaged. "The level of intelligence we offer has been purpose-built for streaming and is unavailable elsewhere in the market, and this award affirms that vision," said Jon Schulz, CMO, Viant Technology. "Thank you to MarTech Breakthrough for this honor. As streaming continues to evolve, we'll continue building the technology advertisers need to make every CTV impression more measurable, more transparent and ultimately, more valuable." For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry. "CTV is the fastest-growing channel in digital advertising, yet marketers still struggle to understand what truly drives campaign performance," said Steve Johansson, Managing Director at MarTech Breakthrough. "Viant has created a trifecta of attention, identity, and context within a single, independent platform, giving advertisers the insights they need to make smarter media investments and achieve stronger outcomes." About Viant. Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com. About martech breakthrough. Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in its recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Sign up to get Viant news and announcements delivered straight to your inbox.

Viant integrates with Publica by IAS to expand premium CTV access. Advertisers gain a more direct path via Viant's Direct Access to high-quality streaming inventory from Publica publishers. Publica by IAS, an ad-serving and monetisation platform for Connected TV (CTV), has announced an integration with Viant Technology Inc.'s Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers. This creates a more seamless path for advertisers to activate campaigns across streaming environments with greater efficiency, transparency, and signal quality. "This integration with Viant's Direct Access is another step forward in making premium CTV easier to access and activate at scale," said Cameron Miille, CRO of Publica by IAS. "Publica's goal is to help publishers unlock more demand while enabling buyers to connect with high-quality streaming inventory. Viant is an important partner in that effort." The partnership is designed to simplify CTV buying by bringing advertiser demand closer to premium streaming supply. For publishers, it helps maximise demand from performance-minded advertisers seeking quality inventory and stronger outcomes across CTV. "We are excited to expand Direct Access to Publica's CTV publisher footprint," said Richie Hyden, SVP of Publisher Solutions at Viant. "Through this new integration, our advertisers gain a direct path to premium CTV inventory that improves signal quality and working media to deliver stronger campaign performance. Publishers also gain increased monetisation and yield, making this a win-win for both sides." As CTV continues to mature, reducing complexity across the supply chain is becoming increasingly important. Publica's strong publisher footprint and Viant's extensive advertiser relationships together create a direct line between premium supply and performance-driven demand. "Publica's integration with Viant creates an efficient path for advertisers to access our premium CTV inventory while helping us connect with demand that values high-quality streaming environments," said Aulden Kaye Yi, Head of Advertising Partnerships at Philo. "We're excited to partner with both Publica and Viant via this new integration that supports strong monetisation for publishers and drives outcomes for brands." The integration reflects Publica's continued focus on building the infrastructure that helps premium publishers grow monetisation while giving advertisers better access to the inventory that matters most. Advertisers activating campaigns across Publica publisher inventory can also leverage IAS Total TV, a comprehensive suite of CTV capabilities that deliver show, genre, and rating-level transparency, along with linear-like visibility and brand suitability controls, with publisher and app coverage available today in the US. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More