About

Viant provides advertising software that helps businesses manage their digital advertising across various channels. Their main product, Adelphic, is a self-service platform that allows users to plan, create, and measure advertising campaigns on TV, mobile, desktop, audio, and digital out-of-home. Adelphic stands out because it supports programmatic advertising and is the only platform that works with IPv6 for connected TV environments. Viant uses its own first-party data, which is linked to a large number of households and devices, to help advertisers target specific audiences effectively. The company's goal is to enable advertisers to make informed decisions and achieve better results from their advertising investments.

Simplify's Take

What believers are saying

• Viant's consistent recognition as a Great Place to Work highlights a strong company culture and employee satisfaction.
• The launch of generative AI tools like 'Chat with Data' demonstrates Viant's commitment to innovation and improving advertiser capabilities.
• Strategic integrations, such as with PurpleLab, position Viant to capture significant market share in the growing healthcare advertising sector.

What critics are saying

• The competitive landscape in digital advertising is intense, requiring continuous innovation to maintain a leading position.
• Dependence on third-party data partners could pose risks if partnerships are disrupted or data privacy regulations tighten.

What makes Viant unique

• Viant's Adelphic® is the only DSP with IPv6 support for CTV environments, setting it apart in the digital advertising space.
• The company's proprietary first-party data linked to 115 million households and over 1 billion connected devices offers unparalleled audience targeting capabilities.
• Viant's integration with PurpleLab provides a unique measurement solution for healthcare marketers, leveraging one of the largest medical and pharmaceutical claims databases in the US.

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