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TikTok

Short-form video platform with ads

Creator Partnership Manager - Beauty Vertical

Growth & MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • A bachelor's degree or higher is required.
  • Experience working directly with creators on content strategy and campaigns is required.
  • At least 3 years of experience and understanding of content ecosystems and algorithms are required.
  • Strong understanding of content and the ability to identify abstract content characteristics in structured and systematic ways are required.
  • Data analysis capabilities and user empathy are required, including the ability to use data analysis to identify and improve user experience to meet user demand.
  • Experience working with large sets of data to generate insights and conduct root cause analyses is required.

Responsibilities

  • Conduct in-depth user interviews with core community creators to identify unmet beauty content opportunities in the local market.
  • Conduct market research and analyze industry trends to help shape the approach to content and influencer strategy.
  • Manage the end-to-end establishment of creator partnerships, including sourcing, outreach, contract implementation, draft revisions, content delivery, creator performance reports, and analysis.
  • Analyze creators' content and performance and propose solutions to help creators achieve platform success.
  • Launch online campaigns to increase content supply and consumption within the app, and raise category awareness.
  • Collaborate with cross-functional teams to drive strategic initiatives for social media exposure and user acquisition.
  • Hold offline events with key opinion leaders in the beauty industry to attract more core community users to join the app and shape the community culture at an early stage.

Desired Qualifications

  • Experience working in the beauty industry is a plus.
  • A strong understanding of the static or video content industry is preferred.
  • Strong execution and data analysis skills, and familiarity with content ecosystems, are preferred.
  • Experience working in a fast-paced environment and adapting to changes is preferred.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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