Director of Communications and Strategic Partnerships

Job Description

Fairmont Jasper Park Lodge has entered a remarkable new chapter, unveiling a reimagined mountain experience shaped by a landmark multi-phase transformation. This is a rare opportunity to help define one of Canada's most iconic luxury resorts, where nature, heritage, and elevated hospitality come together to create unforgettable guest experiences.

We are seeking a visionary Director of Communications & Strategic Partnerships to shape and elevate the resort's global profile as a leader in transformative wellness and luxury hospitality. Following a $100 million transformation that ushers in a new era of alpine luxury, this role will play a critical part in driving brand awareness, demand generation, and revenue growth. Working under the leadership of the Regional Director of Public Relations and the resort’s Director of Sales & Marketing, the successful candidate will serve as a passionate brand ambassador, bringing the resort's story to life through strategic communications, compelling storytelling, innovative partnerships, immersive brand experiences, and high-impact media engagement that resonate with discerning travellers, industry influencers, and global audiences.

What you will be doing:

Reporting to the Regional Director of Public Relations and the Director of Sales & Marketing of Fairmont Jasper Park Lodge, responsibilities and essential job functions include but are not limited to the following:  

PR Strategy & Execution

• Lead the execution of aligned PR strategies, working in partnership with the Regional Director of PR and the Director of Sales & Marketing to support brand positioning and revenue goals. 
• Identify and execute strategic media, influencer, and luxury brand partnership opportunities that elevate the resort’s visibility across key markets  
• Leverage existing media relationships while cultivating new contacts within Canadian, US, and international travel and lifestyle networks   
• Attend key media marketplaces and industry events as required  

Media & Influencer Relations

• Oversee and host individual and group travel media familiarization trips, including key media and influencers, with evening and weekend hosting as required.  
• Manage influencer and content creator collaborations in partnership with Marketing, including vetting, KPI development and follow-up, to ensure alignment with resort objectives and cohesive brand storytelling.  

Content, Storytelling & Amplification

• Develop and distribute press releases, story pitches, and media materials aligned with the resort’s repositioning strategy and evolving brand narrative  
• Provide PR amplification for on-property activations, culinary programming, and seasonal campaigns  
• Support internal communications and storytelling initiatives as required  
• Update and maintain the resort press kit, pressroom, and story starters, ensuring alignment with corporate and agency partners  

Brand Reputation & Crisis Communications

• Act as a spokesperson for the resort and as a key member of the crisis management team  
• Manage media inquiries and interview requests, including development of key messaging and spokesperson preparation 
• Monitor and support online reputation management in alignment with brand standards  

Coordination, Reporting & Alignment

• Coordinate on-site photo and film shoots in collaboration with Marketing and external partners  
• Collaborate with the regional PR team to maintain an up-to-date centralized media database 
• Maintain and update the regional media calendar on a weekly basis 
• Prepare monthly, mid-year, and annual PR reports for the executive team and corporate office  
• Pursue key industry awards and execute nominations aligned with brand strategy  
• Support additional initiatives as required in coordination with the Director of Sales & Marketing 
• Other duties as assigned 

Qualifications

Your experience and skills include: 

• Bachelor's degree in communications, Public Relations, Marketing, or related field 
• 5–10 years of progressive PR and partnership experience within luxury hospitality, wellness, or lifestyle brands 
• Creative, strategic thinker with a keen understanding of global luxury trends, cultural relevance, and experiential marketing 
• Proven track record of securing top-tier media coverage and delivering high-impact brand activations 
• Established network of global media contacts within luxury, travel, and wellness industries 
• Exceptional written and verbal communication skills; adept at crafting compelling narratives and copywriting for distinct audiences 
• Crisis communications and online reputation management experience required 
• Ability to prioritize numerous projects with competing deadlines, with strong attention to detail 
• Confident, polished presence with the ability to represent the property at the highest level 
• Experience utilizing CisionOne and Klear, or other media monitoring/influencer analysis tools  
• Acts as a positive ambassador for the team and corporate culture, fostering collaboration, trust, and mutual respect 

Additional Information

About the Application Process:  At Fairmont, we want to bring out your highest potential. Shortly after applying, you will receive an email from our partner AssessFirst prompting you to create a profile and complete a questionnaire. This is a mandatory step for your candidacy to be considered as it enables us to explore your compatibility with this role and our culture of luxury excellence.  

Job Perks & Benefits: Join our team and enjoy a range of exclusive colleague perks, including complimentary upgrades, extended stays, discounted stays across Fairmont & Raffles properties, special dining and wellness discounts, and added luxuries to enhance your experience. We believe in taking care of our team, ensuring that your hard work is rewarded with exceptional benefits. In addition,   

• Annual Salary of $92,000 to $97,000 
• Subsidized staff accommodation provided on-site for full-time status employees 
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased at a subsidized rate) 
• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics for full-time permanent status employees 
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full-time permanent status employees 
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide 
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Banff & Whistler 
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Jasper Park Lodge Golf Courses

Apply Today: Whether you're just launching your career or looking for a new adventure, we invite you to visit https://www.jasperparklodgejobs.com  to learn more about Fairmont Jasper Park Lodge and the extraordinary opportunities that exist within our resort! 

Want to learn more about this opportunity? View the complete job description by clicking this link: Director of Communications & Strategic Partnerships.pdf

We encourage you to let us know if you require any accommodations through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: [email protected]  

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