Insights & Intelligence Lead
Burson
Insights & Intelligence Lead
Burson
Global reputation management and communications firm
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
At Burson Brussels, we blend craft, curiosity, counsel, and camaraderie to deliver cutting-edge public affairs and communications strategies. Thriving in Europe’s political heart, our dynamic team excels in navigating complex policy and communications challenges, shaping reputations, and driving meaningful business outcomes for our clients across diverse sectors. We combine strategic expertise with proprietary AI-driven insights to uncover opportunities, crafting compelling narratives that influence key decision-makers. Backed by our global network, we provide innovative, data-driven solutions that connect with audiences and deliver impact. Our inclusive, high-performance culture fuels innovation and empowers individuals to excel, creating a vibrant environment where collaboration and growth thrive. Burson clients gain more than consultancy—they gain a trusted partner committed to achieving success today and anticipating the challenges of tomorrow.
As Intelligence & Insights Lead, you will play a pivotal role in driving the growth of Burson's intelligence and insights offer and capabilities. Reporting directly to the Belgium CEO and a dotted line to the EMEA Chief Intelligence and Insights Officer, you will be responsible for market demand generation, client problem-framing, commercial growth and the interpretation of data-led outputs into clear client recommendations. You will partner with the regional hub for scalable production and technical delivery, while retaining market ownership of the brief, client narrative, quality sign-off and commercial accountability. This includes working closely with market leadership and client leads to identify opportunities, develop tailored solutions, and deliver measurable results.
This role requires a deep understanding of emerging technologies, and the transformative potential of data and AI, and their application to the communications and policy landscape across Europe.. You will collaborate closely with various teams, including client services, strategy, and technology, to embed data-driven practices throughout Burson and on client projects. A key component of this role will be to build and nurture relationships with senior client and team leaders in Belgium, while connecting into the wider EMEA Intelligence & Insights community.
#LI-NE1
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Burson is a global communications firm that helps clients build and protect their reputation to create value and gain a competitive edge. It integrates reputation with business goals and guides messaging, monitoring, and stakeholder engagement to influence public perception. The firm sets itself apart by focusing on turning reputation into a strategic asset through an integrated, purpose-driven approach and global reach. Its goal is to help clients protect, grow, and leverage their reputation for sustainable leadership and success.
Explore more opportunities at Burson