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LangChain

Builds open-source tools for making AI agents

Web Lead

SEO MarketingPosted on Nov 6
Full-timeIn-person

About the Job

Requirements

  • Understand how websites are built, including their architecture, technical foundations, tooling, and operational practices that drive performance.
  • Define success metrics, instrument performance, and use data to make decisions; work comfortably in analytics platforms and design and interpret experiments.
  • Understand how to present the company credibly to developer audiences.
  • Build alignment across functions, communicate trade-offs, and coordinate work without relying on authority over stakeholders.

Responsibilities

  • Lead and prioritize the web roadmap across web properties, balancing strategic initiatives with maintenance, quality, and reliability; translate business priorities into web plans and drive execution.
  • Coordinate cross-functional web work across marketing, education, product marketing, design, and growth engineering; manage the intake, review, and launch process.
  • Establish and enforce processes for site accuracy, currency, and technical health, including governance for page creation and deprecation, content hygiene, and cross-functional intake.
  • Manage relationships with the content management system and web tooling vendors, ensure appropriate systems are in place, and evaluate new tools as site needs evolve.
  • Develop and execute a conversion rate optimization program across key pages, including the homepage, product pages, pricing, and landing pages; run experiments, analyze results, and apply findings to improve signups, product adoption, and pipeline.
  • Define and track web performance metrics across traffic, engagement, conversion, and downstream product impact; own a regular reporting cadence for stakeholders.
  • Partner with demand generation on the design, build, and optimization of campaign landing pages for paid and organic performance.
  • Partner with content to use search data to inform editorial and technical content decisions, position published content to attract and convert high-intent traffic, and establish processes for keyword research, on-page optimization, and performance tracking.
  • Partner with content and the SEO agency to define organic search strategy across marketing and product pages, prioritizing by search intent, competitive opportunity, and business impact.
  • Partner with engineering to own technical SEO, including site speed, Core Web Vitals, crawlability, schema markup, and indexing health.
  • Set strategic direction for LangChain's web presence, including information architecture, developer credibility, commercial clarity, and the website's evolution as the product and company grow.
  • Align the website with marketing, sales, product, and education goals by translating stakeholder needs into a coherent web strategy.

About the Company

LangChain

Builds open-source tools for making AI agents

LangChain makes free, open-source code libraries and a paid platform that software teams use to build and run AI agents, programs that use large language models to plan and finish tasks on their own. Its first library came out in October 2022, a month before ChatGPT, and in 2023 GitHub listed it among the open-source projects with the most contributors. Developers write agents with its LangChain, LangGraph, and Deep Agents libraries, which connect AI models to company data and software tools. Companies then pay for LangSmith, a platform that records each step an agent takes, scores its answers, and hosts finished agents. LangChain was founded in 2023 and is based in San Francisco.

Company size
201-500
Company stage
Series B
Total funding
$160M
Headquarters
San Francisco, CA
Founded
2023

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