Director, Growth Marketing

About AgelessRx

AgelessRx is a first-of-its-kind, longevity-focused telehealth platform with an e-commerce component. Our mission is to collectively give people millions of extra healthy years, so everyone can enjoy more of what they love in a world where people are empowered to live as long as they want. We believe aging should no longer be treated as a dreadful inevitability, but instead, as a puzzle that can be solved, a fight that can be fought – just as a disease with a cure. Through our free-to-use platform, we offer trusted, data-driven longevity solutions and scientifically backed prescription therapies to help safely lower the risk of age-related diseases. 

About the role

AgelessRx's Director, Growth Marketing is responsible for fostering a culture of data-driven, high-velocity experimentation and executing to drive significant growth. The Senior Director of Growth is responsible for identifying new growth opportunities and optimizing existing channels to ensure they are cost-effective and scalable. The Senior Director of Growth will lead and execute initiatives to scale marketing efforts with a focus on conversion, retention, and engagement.   

The ideal candidate will be highly analytical, consistently running experiments and judiciously allocating resources for optimal marketing ROI. 

What you'll do

• Creating a culture of data-driven, high velocity experimentation to drive customer acquisition and retention.  

• Set experiment “roadmap” and ensure that both experiments are run properly, and that the right conclusions are gleaned from them. 

• Experiments include A/B tests, exploring different channels, pricing tests, among many others.  

• Set up the process: people, the “lanes” and the systems. Put good channel managers in place, manage them, incentivize them, coach them, and reorganize them.  

• Establish and maintain robust marketing analytics, attribution and reporting frameworks, providing insights to optimize marketing performance and ROI. 

• Participate in the development and execution of the company's growth strategy by using data-driven decision-making techniques and through analysis of competitor data and industry trends. 

• Develop a deep understanding of the company's audience and product, and work with the content team to communicate effectively with them.   

• Identify and analyze current channels for reaching our current and potential audience (CRM, SEO, conversion rate optimization, social media, content marketing, etc.) and adjust growth strategies accordingly. 

• Optimize marketing outcomes by focusing on resource efficiency, allocating resources strategically. Maximize return on capital invested. 

• Work closely with the product and content teams to align growth initiatives with overall business goals and communicate growth strategies throughout the organization. 

• Develop and implement KPI's aligned with growth goals and adjust them as necessary according to strategy performance. 

Qualifications

• Ability to lead a team and be a strategic leader as well as an invaluable individual contributor. 

• Ability to manage stake-holders and collaborate with cross-functional teams: ops, product management, etc. 

• Very analytical; preferably knowledge of Python, SQL, SAS or other analytics tools. 

• Talent for translating numbers into an actionable story for business leaders. 

• A track record of success in CAC and LTV optimization. 

• Deep familiarity with Google, Google Analytics, Meta, and other major D2C channels. 

• Good project manager skillset. 

• Detail-oriented with the ability to push forward multiple, fast-moving pieces at once seamlessly. 

• Curiosity and interest in the longevity space. 

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