T

tarte cosmetics

Makeup and skincare brand

Senior Manager - TikTok Shops, Social Commerce

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$110k - $130k

About the Job

Requirements

  • Proven TikTok Shop growth experience.
  • A deep understanding of the TikTok Shop ecosystem, including the marketing levers and strategies that influence performance and drive sales.
  • Willingness to keep pace with TikTok Shops' always-on nature, including nights and weekends.
  • Experience leveraging AI-powered tools such as ChatGPT, Perplexity, Replit, or Sora.
  • At least 5 years of experience in digital merchandising, e-commerce, or social commerce.
  • Strong analytical skills and proficiency with sales and analytics tools; experience with TikTok Seller Center and Affiliate Center is required.
  • A bachelor's degree in Marketing, Business, or a related field.
  • Strong project management, organization, and multitasking skills.

Responsibilities

  • Own tarte's direct-to-consumer business on TikTok Shops and deliver gross merchandise value and profitability targets.
  • Develop strategic, trend-aware assortments tailored to TikTok Shops and future social commerce platforms.
  • Drive sales forecasting, inventory planning, and stock-keeping unit optimization using data-backed insights; own daily and weekly business recaps to C-suite and cross-functional partners.
  • Collaborate with e-commerce, Marketing, Creative, Influencer, Public Relations, Planning, and Operations teams to execute merchandising strategies.
  • Build weekly, monthly, and seasonal merchandising plans aligned with partnerships, influencer content, and viral opportunities.
  • Use platform tools to track sales, marketing key performance indicators, and campaign effectiveness, and share insights that inform brand strategy.
  • Liaise with TikTok and other platform account teams to develop new initiatives, media programs, and affiliate strategies.
  • Monitor TikTok and social commerce beauty trends and develop ideas in response.
  • Own product page best practices, including surfacing competitor insights, and project-manage the product detail page content process.

Desired Qualifications

  • Vibe coding experience.

About the Company

tarte cosmetics

Makeup and skincare brand

Operating as a consumer makeup and skincare brand, tarte cosmetics focuses on its stated market and service model. It develops and markets cosmetics sold through its own ecommerce channels and retail partners. Product development, creative, digital commerce, marketing, supply chain, wholesale, and customer teams bring collections to market. Work includes formulation and product, brand and content, ecommerce, retail partnerships, operations, technology, and finance. The profile is tarte cosmetics and not every third-party retailer carrying the products.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2000

Recently Posted Jobs

Explore more opportunities at tarte cosmetics

See more jobs