On Premise Distribution Manager
Red Bull
On Premise Distribution Manager
Red Bull
Manufactures and markets energy drinks
DRIVING RED BULL NORTH AMERICA (RBNA) STRATEGY AND CREATING ALIGNMENT WITH DISTRIBUTORS
Develops communication process to ensure proper alignment and understanding of strategies, initiatives and targets
Continual communication with DP key principals to assess progress against strategy and initiatives
Ensures strong communication of cell and regional initiatives to DP, and ensures appropriate actions are taken to support these initiatives
Establishes communication schedule for National On Premise Account mandates and LTOs
Ensures DPs implement tracking system to monitor progress against targets
Share best practices across the network
Drives best in class execution of annual business plan through distributor
GO-TO-MARKET STRATEGY
Establishes communication schedule for National On Premise Account mandates/LTOs, VIP Program status & Pricing alignment (DSD/Vistar)
Ensures DPs implement tracking system to monitor progress against targets (DSD)
Leading Internal On Premise foodservice strategy for the Region, via Broker management, and distributor stakeholder management (BL)
Coordination and execution of local food shows
BUSINESS PLAN
Provide on-going feedback to HQ & Region leadership on performance of Region KPIs
Develop annual business plans/strategy for organization requirements, POS/resource needs. For DSD include, distribution, volume, investments, consist communication with ownership/top management and KPIs. For BL this would include sales blitz development, Broadline Distributor Big Moments (Foodshows, GSMS, Events)
Develops plans with DP during the Monthly Plan and Review (MPR) & Mid-Year Review (MYR) to course correct and achieve annual business plan. Partners with Distributor Partner Manager (DPM) and DP on annual business plan development (DSD/Vistar)
Develop and highlight key customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors (BL)
Lead Identification and acquisition strategy for prioritized Incremental foodservice operator targets within the region (BL)
BUSINESS INTELLIGENCE
Develops deep understanding of responsible market and its characteristics, and supports DP with actionable insights and recommendations
Maintains strong working knowledge of all Red Bull and relevant distributor/branch systems (e.g. The Hub, MSA, CPM, BI)
Analyzes monthly reports to find largest areas of opportunity for DP, and uses those insights to guide DP to up-level market conditions
Manages and tracks internal budgets
Volume forecasting and planning per distributor location in alignment with national volume objectives set by HQ
Has a robust routine of auditing & analysis to ensure VIP program compliance and return on investment (DSD)
Holds DPs accountable for data submission into MSA to ensure accurate and timely information; tracks daily/weekly submissions (DSD/Vistar)
DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
Work in field with broader On-Premise Region team of Managers and Specialists in respective geographies to develop effective programs, relationships, and collaboration internally and with distributor sales personnel
Highlight opportunities and develop curated targets for ONP dept blitzes and sales Interactions
Has thorough working knowledge of distributor’s internal systems and structure
Understands distributor’s hierarchy and has relationship from the top-down Knowledgeable on reps and area managers pay structure in order to program
Conduit to Brand Manager and Account Development Manager (DSD/Vistar)
DISTRIBUTOR TRAINING
Lead team based training initiatives to develop and support the DP sales team
Provide individual coaching and development of DP work force (e.g. Brand Managers, Account Development Managers, and DP sales force)
Ensures adoption/usage of WINGTIPS, TRAINING TOOLS (DSD/Vistar)
Lead training and onboarding of Region Sales specialists on RTM ways of working and processes with sales force
MISCELLANEOUS
Communicates regularly and works effectively with all BU sales team and marketing to secure full alignment of the BU goals with the DP
Effectively wires with responsible National On Premise Franchise groups and regional chains
Share and enforce guidelines with regards to RBNA’s inventory policy
Develops working knowledge of geographic and demographic areas in assigned geography
Develops expertise with regards to product competition and distributor/branch competition in respective area
Bachelor’s degree required
Outstanding sales experience and track record in Consumer Product Goods and/or FMCG, foodservice industry (Beverage Preferred), 5+ years
Distributor, Supplier, and/or Broadline distributor experience preferred
Demonstrated ability to teach, develop, and manage distributors
Cross functional work and change management experience a plus
Strong On Premise industry knowledge and experience.
Entrepreneurial, solution-oriented, strategic mindset to take initiative and consult with DP in joint business planning is a must
Strong analytical and financial acumen to understand/manage back end financial planning systems
4+ years’ experience displaying dynamic leadership skills to manage and motivate third party sales teams preferred
Demonstrates excellence in sales with ability to teach, develop, and coach others on selling skills
Excellent negotiation and influencer skills
Ability to influence without authority
Clear and proven ability to develop and implement successful sales and trade marketing strategies
Excellent communicator, including presentation skills and training ability
Must be extremely proficient in Microsoft Excel and PowerPoint
Employees may be required to lift and or move up to 25 pounds or more as needed
Valid Driver’s License
Must be fluent in English, additional language skills an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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