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Paramount Global

Joint venture producing film, television content

Senior Manager - Global Marketing & Social Analytics

Data ScienceUpdated on Nov 14
Full-timeLos Angeles, CA, USAIn-person

About the Job

Requirements

  • At least 6 years of experience in a highly analytical, data-driven environment, such as entertainment, digital media, consumer insights, consulting, or investment banking.
  • Ability to lead, design, and execute analytics and insights projects across global markets.
  • Background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization.
  • Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders.
  • Ability to synthesize complex information for non-technical audiences.
  • Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment.
  • Deep knowledge of the theatrical, television, streaming, and social media landscape, including paid and organic metrics.
  • Passion for storytelling through data and a desire to influence how entertainment reaches and resonates with global audiences.

Responsibilities

  • Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders.
  • Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaign tactics, both paid and organic.
  • Oversee the design, execution, and analysis of marketing and media experimentation initiatives across domestic and international markets in collaboration with key marketing department partners.
  • Use analytics tools to lead in-depth multi-platform performance deep dives and extract strategic learnings from digital creative testing across platforms.
  • Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy.
  • Collaborate with creative advertising, digital marketing, and media teams to provide rotation recommendations for digital and television media based on campaign performance data.
  • Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy.
  • Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions.
  • Lead and deliver high-impact ad hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the broader theatrical landscape.
  • Serve as a thought partner to internal stakeholders, helping to elevate data literacy and foster a culture of insight-led decision-making across the organization.

Desired Qualifications

  • Bachelor's degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field.
  • Relevant coursework, certifications, and/or demonstrated analytical expertise.
  • Experience within a major film studio, streaming platform, or marketing agency.
  • Experience leading market research or consumer insights initiatives, particularly within the theatrical space.
  • Deep knowledge of marketing technology and advertising technology platforms and experience interpreting brand lift and campaign effectiveness studies.
  • Hands-on experience with audience intelligence and social listening tools such as Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, and Sprinklr.
  • Advanced expertise with data visualization tools such as Tableau, Looker, Google Data Studio, and Power BI.
  • Strong project management skills and experience overseeing vendor relationships and insight delivery timelines.

About the Company

Paramount Global

Joint venture producing film, television content

Preparing a concise company summary based on the provided description.

Company size
10,001+
Company stage
IPO
Headquarters
Los Angeles, CA
Founded
1912

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