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Workana

Freelancer marketplace connecting clients with professionals

Performance Marketing Specialist - Meta & TikTok Ads

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in ArgentinaNo salary listedRemote

About the Job

Requirements

  • Experience managing Meta Ads campaigns focused on performance and lead or sales generation.
  • Experience working with TikTok Ads.
  • Experience managing campaigns for digital businesses, ecommerce, digital information products, online education, or similar models.
  • Solid knowledge of performance marketing and direct response strategies.
  • Experience with cold audiences and customer acquisition.
  • Ability to analyze data and make decisions based on performance metrics.
  • Experience conducting A/B tests of campaigns, audiences, creative assets, copy, and different angles.
  • Ability to manage advertising budgets and optimize investment according to results.
  • Good understanding of conversion funnels and the customer journey.
  • Ability to work autonomously and propose improvements without constant supervision.

Responsibilities

  • Design, execute, and optimize the paid media strategy to generate a steady flow of qualified leads and commercial opportunities while maximizing advertising return on investment.
  • Design and execute Meta Ads campaigns for lead generation and sales.
  • Manage and optimize TikTok Ads campaigns.
  • Work primarily with cold audiences and develop acquisition strategies.
  • Design campaign structures, ad sets, and targeting strategies.
  • Analyze and optimize metrics including cost per lead, cost per acquisition, click-through rate, cost per thousand impressions, conversion rate, return on ad spend, and other relevant funnel metrics.
  • Manage budgets and adjust investment based on campaign performance.
  • Analyze user behavior from advertisement through conversion.
  • Identify improvement opportunities in creative assets, hooks, copy, audiences, and landing pages.
  • Work with the content team to identify messages and assets with the greatest potential for paid media.
  • Propose and execute hypotheses and tests to improve performance.
  • Analyze campaign results and turn them into actionable insights.
  • Monitor performance across the complete funnel, not only advertising-platform metrics.
  • Participate in planning strategies to scale campaigns profitably.
  • Create clear reports on performance, learnings, and next steps.
  • Document processes and learnings to support the operation’s development and scalability.

Desired Qualifications

  • Experience working with webinar or masterclass funnels.
  • Experience with funnels that use WhatsApp as part of the conversion process.
  • Experience in digital information products, education, coaching, or online training businesses.
  • Knowledge of tracking and analytics tools.
  • Experience working with landing pages and conversion rate optimization.
  • Knowledge of tools such as Google Analytics, Google Tag Manager, Meta Pixel, and Conversion API, or equivalent tools.
  • Experience working with Latin American markets.
  • Experience scaling campaigns while controlling customer acquisition cost, cost per lead, and return on ad spend.
  • Ability to connect paid media performance with real business results.

About the Company

Workana

Freelancer marketplace connecting clients with professionals

Workana connects businesses with independent professionals in Latin America through a freelancer marketplace. Clients post projects and hire talent across fields like IT, design, marketing, and admin support, while freelancers create profiles, showcase skills, and bid on opportunities. The platform earns commissions on completed projects and uses an escrow system to securely hold client payments until the work is finished to the client's satisfaction. It differentiates itself by focusing on the Latin American market, using freelancer rankings and tiers, and growing through regional expansion and partnerships to simplify hiring remote talent with secure transactions.

Company size
5,001-10,000
Company stage
Series C
Total funding
$15.8M
Headquarters
Buenos Aires, Argentina
Founded
2012

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