Boulanger
Electroménager and multimedia retailer with services
Commerce Manager - CDI H/F
+ Quarterly variable compensation + Profit sharing + Quarterly incentive bonuses + Employee share ownership
Regional mobility across the Paris Île-de-France region is required.
About the job
- Bac+3 to Bac+5 training.
- Ability to analyze figures, make decisions, and translate results into concrete actions.
- Ability to motivate, train, and develop a team.
- Customer relationship skills and ability to identify and respond to customer needs.
- Strong organizational and planning skills, including the ability to prioritize and use relevant tools.
- Knowledge of internal procedures, product trends, and basic legal principles.
- Train, support, and develop each team member in accordance with company values.
- Organize schedules and adapt human and material resources to store activity.
- Maintain a positive and constructive social climate through clear communication and dialogue.
- Ensure a welcoming customer experience, an attractive sales environment, and effective customer service.
- Monitor objectives, analyze results, control costs, and manage store performance.
- Apply and enforce safety rules to protect people and property.
- Enthusiasm, ambition, and motivation to take on challenges.
- Willingness to learn and a strong personal fit with the company.
About the company
Boulanger is a French retailer of home appliances and multimedia with over 220 stores and a strong online presence. It markets products under three in-house brands—Listo, Essentielb, and Skillkorp—designed by its experts, and customers can shop in-store or online with services like same-day delivery in Paris, next-day delivery across France, setup, repair, remote or in-home assistance, subscriptions, rental options, and reconditioned products. It differentiates itself through a customer-first culture, expert guidance, clear solutions, and a broad ecosystem of post-purchase services, along with a focus on developing its employees. Its goal is to achieve high customer satisfaction by combining expert advice, convenient delivery and installation, flexible purchasing options, and omnichannel access.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Lesquin, France
Founded
1954
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Simplify's Take
What believers are saying
- February 26, 2026 retail-media rollout targets 75 stores and 18.6 million annual customers.
- September 2026 Onet-le-Château opening and Blois launch extend Boulanger's physical footprint.
- Franchise leadership under Aurélien Châtelet, named January 2026, supports faster national expansion.
What critics are saying
- Boulanger closed twelve kitchen showrooms in January 2025, eliminating 57 jobs.
- Store relocations in Lyon and openings like Blois strain operations and staffing through 2026.
- Amazon, Fnac Darty, and marketplaces can commoditize hardware; margin pressure threatens store economics.
What makes Boulanger unique
- Boulanger runs 220-plus French locations with app, click-and-collect, and one-hour pickup.
- Its Hénin-Beaumont warehouse doubled picking productivity in six weeks after April 2025 Locus Robotics deployment.
- Boulanger combines appliances, electronics, services, and franchising under one national omnichannel brand.
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Benefits
Health Insurance
Meal Benefits
Disability Insurance
Company Equity
Performance Bonus
Profit Sharing
Training Programs
Company News
AMSTERDAM, April 17, 2025 /PRNewswire/ -- Locus Robotics, the global leader in AI-powered orchestrated automation, has successfully deployed LocusOne at Boulanger, one of France's top consumer electronics and home appliance retailers. This deployment marks a significant milestone in Boulanger's digital transformation, transitioning from a fully manual operation to an advanced, flexible robotic solution that scales dynamically with demand.Boulanger_Locus RoboticsBoulanger joins a growing number of leading retailers in France leveraging Locus's intelligent automation, reinforcing the region's increasing shift toward scalable, high-performance fulfillment solutions.Seamless Integration and Rapid Productivity GainsThe LocusONE™ deployment at Boulanger's central Hénin-Beaumont warehouse delivered immediate efficiency improvements. Within just six weeks of going live, Boulanger doubled its picking productivity. Implemented in under four months, the solution seamlessly integrates with Boulanger's WMS and existing MHE traffic, ensuring smooth operations without disrupting established workflows.With Locus, Boulanger efficiently manages a broad range of consumer electronics and home appliances, distributing stock to over 200 stores across France. The deployment has also significantly enhanced workforce efficiency, with warehouse associates quickly adopting the solution and working alongside Locus AMRs in a safe and collaborative environment.Key Results:250+ Units Per Hour : Within six weeks, productivity soared from 120 to over 250 units per hour.: Within six weeks, productivity soared from 120 to over 250 units per hour. Rapid Deployment : Achieved full implementation in just five months, from project initiation to go-live.: Achieved full implementation in just five months, from project initiation to go-live