HCP Senior Brand Manager

HCP Senior Brand Manager, Nicorette - 12 Month FTC

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Health Care Professional Engagement Lead, Northern Europe

Location:

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

Work Location:

Hybrid

What you will do

HCP Senior Brand Manager, Nicorette 

Northern Europe 

ROLE PURPOSE 

Define and deliver the Healthcare Professional growth strategy for Nicorette across Northern Europe, strengthening professional recommendation and advocacy and improving the role HCPs play in supporting successful quit attempts. 

Translate scientific evidence, HCP insight and healthcare-system understanding into integrated, measurable engagement strategies that influence professional behavior and contribute to sustainable brand and category growth. 

The Role 

As HCP Senior Brand Manager, Nicorette, you will lead the development and execution of the HCP strategy across Northern Europe. 

Operating at the intersection of healthcare professional marketing, smoking cessation, behavioral science, and commercial strategy, you will determine how Nicorette engages priority healthcare professionals and develop programs that build knowledge, confidence, recommendation, and advocacy. 

You will connect HCP marketing, professional education, pharmacy, field force, omnichannel engagement, and healthcare pathways, ensuring that professional engagement is fully integrated into the overall Nicorette brand and commercial strategy. 

You will lead and develop a team of two. You will also work closely with Medical Affairs, Consumer Marketing, Sales, Customer teams, Regulatory, Legal, Commercial Excellence, Global teams, and external agency partners to translate strategy into high-quality execution. 

Key Accountabilities 

HCP Strategy & Business Leadership 

• Own the Northern Europe HCP strategy and annual HCP brand plan for Nicorette, aligned with overall brand, category, and commercial objectives. 

• Develop annual and longer-range strategies that strengthen professional recommendation, advocacy, and support for smoking cessation. 

• Champion the voice of the healthcare professional within brand planning, using HCP insight to influence strategic priorities and investment decisions. 

• Identify growth opportunities through analysis of HCP needs, professional practice, healthcare pathways, market dynamics, and competitive activity. 

• Define the role priority HCP audiences can play in supporting smokers through their quit journey. 

• Translate insight into clear strategic choices and compelling business cases for HCP investment. 

• Ensure HCP strategy is fully integrated with consumer, customer and commercial plans. 

HCP Segmentation, Behavior Change & Customer Journey 

• Define priority HCP audiences, their needs and the behaviors required to drive improved smoking-cessation support and brand growth. 

• Develop segmentation and targeting strategies that focus investment on the highest-value audiences and opportunities. 

• Build customer journeys that move HCPs through awareness, understanding, confidence, recommendation, and advocacy. 

• Identify barriers to professional action and develop targeted interventions to overcome them. 

• Apply behavioral science and customer insight to the development of HCP propositions and engagement programs. 

• Ensure engagement delivers genuine professional value and drives measurable behavior change. 

Omnichannel HCP Engagement 

• Develop integrated HCP engagement strategies spanning field force, CRM, digital platforms, professional media, education, congresses, peer-to-peer programs, and professional partnerships. 

• Define the role of different channels across the HCP journey and ensure they work together as an integrated customer experience. 

• Partner closely with field-force teams to translate strategy into high-quality customer conversations, tools and activation. 

• Use first-party data, engagement signals, and customer insight to increase the relevance and personalization of HCP communications. 

• Build disciplined test-and-learn programs to improve effectiveness and scale successful interventions. 

• Continually optimize channel mix, customer experience and investment based on performance. 

Scientific & Evidence-Based Marketing 

• Develop a strong understanding of the science underpinning nicotine dependence, smoking cessation, behavior change, and the Nicorette portfolio. 

• Translate complex clinical and scientific evidence into clear, compelling, and credible HCP narratives. 

• Partner with Medical Affairs to ensure professional communications are scientifically robust, balanced, relevant, and compliant. 

• Monitor developments in evidence, clinical practice and the wider smoking-cessation landscape to identify opportunities and risks. 

• Use evidence appropriately to strengthen professional confidence in smoking-cessation interventions and Nicorette. 

Pharmacy, Healthcare Pathways & Professional Practice 

• Develop a strong understanding of how smoking cessation is delivered across priority Northern European healthcare systems and professional settings. 

• Understand the role of pharmacy and other priority healthcare professionals within smoking-cessation pathways. 

• Identify barriers and opportunities affecting professional recommendation, access, and adoption of appropriate cessation interventions. 

• Translate healthcare-system and professional-practice insight into actionable HCP marketing opportunities. 

• Partner with customer, pharmacy and relevant cross-functional teams to strengthen Nicorette’s role within appropriate professional pathways. 

• Adapt strategies to reflect differences in healthcare delivery, professional practice and customer needs across markets. 

Professional Education, Advocacy & Partnerships 

• Develop professional education programs that strengthen HCP knowledge, confidence and capability in supporting quit attempts. 

• Build productive relationships with appropriate experts, professional organizations, and healthcare partners. 

• Develop scalable peer-to-peer and expert-led education programs in partnership with Medical Affairs. 

• Lead appropriate congress, educational and professional engagement activities. 

• Develop high-quality HCP content, including educational materials, clinical tools, webinars, e-learning, CRM programs, and field-force assets. 

• Identify opportunities to build credible professional advocacy around smoking cessation and evidence-based interventions. 

Commercial Excellence & Performance 

• Establish a clear measurement framework connecting HCP reach, engagement, behavior, recommendation, advocacy and commercial impact. 

• Demonstrate the relationship between professional engagement, HCP behavior and Nicorette/category performance. 

• Use customer, market, recommendation and campaign data to identify opportunities and optimize investment. 

• Define clear hypotheses and KPIs for major programs and apply disciplined test-and-learn principles. 

• Manage the HCP marketing budget and agency roster, setting clear scopes, governance, performance expectations and commercial accountability to maximize quality, efficiency and return on investment. 

• Translate performance and learning into clear recommendations for senior leadership. 

Cross-Functional Leadership 

• Act as the HCP marketing lead for Nicorette across Northern Europe. 

• Lead agency relationships across HCP strategy, creative development, content, omnichannel activation, and measurement, ensuring high-quality delivery, strong governance, and value for investment. 

• Lead, coach, and develop a team of two, setting clear objectives, building capability, and creating accountability for delivery. 

• Connect HCP, consumer and customer strategies to maximize total brand impact. 

• Build strong partnerships across Medical Affairs, Marketing, Sales, Customer teams, Regulatory, Legal, Commercial Excellence and Global functions. 

• Influence complex cross-functional teams without direct authority and establish clarity around priorities, ownership and delivery. 

• Set clear strategic direction for agency partners and hold internal and external teams accountable for high-quality execution. 

• Contribute to building HCP marketing and omnichannel capability across the wider organization. 

Experience & Qualifications 

Essential Experience 

• Significant experience in HCP marketing, consumer healthcare, pharmaceuticals, OTC medicines, medical devices or a closely related healthcare environment. 

• Proven experience developing insight-led HCP or customer strategies that deliver measurable behavioral and commercial outcomes. 

• Strong understanding of healthcare professional behavior, recommendation drivers and evidence-based engagement. 

• Experience designing integrated customer journeys and omnichannel engagement programs. 

• Experience partnering with Medical Affairs and translating clinical or scientific evidence into effective professional marketing. 

• Strong commercial acumen and analytical capability, with the ability to connect customer activity to business performance. 

• Experience leading complex projects across multiple functions and stakeholders. 

• Experience managing budgets, agencies, and external partners. 

• Strong influencing and communication skills, including the confidence to present recommendations to senior stakeholders. 

• Experience leading, coaching and developing direct reports, with responsibility for a team of two. 

Preferred Experience 

• Experience within smoking cessation, pharmacy, OTC medicines, consumer healthcare or pharmaceuticals. 

• Understanding of pharmacy, prescribing or broader healthcare pathways. 

• Experience working with field-force or professional sales teams. 

• Experience managing regional or multi-market programs. 

• Experience using CRM, first-party HCP data, customer analytics or marketing automation. 

• Previous experience coaching colleagues or building HCP marketing capability.

What We Are Looking For 

• A strategic and commercially driven HCP marketer who understands how professional behavior can influence patient and consumer choices. 

• A marketer who combines scientific curiosity with strong commercial judgment. 

• A customer-led thinker capable of turning complex HCP, healthcare-system and behavioral insights into clear growth strategies. 

• A confident communicator who can move comfortably between scientific evidence, HCP needs and senior-level commercial conversations. 

• An influential cross-functional leader who can align diverse stakeholders behind clear priorities. 

• A rigorous operator who uses data and measurement to challenge assumptions and improve performance. 

• Someone with high ownership, pace and accountability who is comfortable leading complex programs. 

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.