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Rituals

Luxury home and body products retailer

Key Account Manager Wholesale

Full-Time
No salary listed
Mid
Bachelor's, Master's
Amsterdam, Netherlands
In Person
Sales & Account ManagementAccount Management

About the job

Requirements
  • A bachelor's or master's degree in Business, Marketing, or a related field.
  • At least 3 years of experience in a comparable key account management role within cosmetics, luxury, or retail.
  • Experience with strategic negotiations at head-office level and key account management.
  • Experience collaborating cross-functionally, for example with Marketing, Digital, Merchandising, or Supply Chain.
  • Strong analytical skills and experience with data-driven decision-making.
  • Strong stakeholder-management skills, both internally and externally.
  • Fluency in Dutch and English.
Responsibilities
  • Serve as Rituals' primary contact with retailers at head-office level.
  • Develop and execute Rituals' online and offline strategy in a multibranded environment.
  • Maintain durable relationships with key accounts, develop business plans, create forecast plans for department stores and perfumeries, and continuously identify opportunities to increase sales.
  • Develop and implement key account plans aligned with market insights and the commercial priorities of Rituals and the retailer.
  • Develop e-retail plans in collaboration with the digital team.
  • Create and maintain a marketing program with trade marketing colleagues and the retailer.
  • Propose and coordinate new product launches, limited editions, and gift-set placement.
  • Build and maintain sustainable customer relationships with key accounts.
  • Align and safeguard commercial terms.
  • Lead and follow up on business updates, newness meetings, and annual customer reviews.
  • Analyze and optimize sell-in and sell-out performance monthly and annually.
  • Implement the brand strategy and ensure optimal visibility based on brand guidelines.
  • Create accurate revenue and assortment forecasts to support availability and growth.
  • Collaborate within the Benelux Wholesale team, including with the Senior Account Manager, Field Team, and trade marketing specialist.

About the company

Rituals is a Dutch lifestyle brand that sells luxury body care, skincare, home fragrances, and related wellness products inspired by ancient traditions. Its products use natural-origin ingredients and are organized into themed collections drawn from practices like Ayurveda and Japanese Hanami. The company sells through stores, e-commerce, and partnerships with department stores, hotels, airlines, and spas, complemented by a membership program and product refills to drive repeat purchases, with in-store experiences like tea and hand massages. Its goal is to make everyday routines mindful while growing globally and pursuing social and environmental goals, including B Corp certification and a plan for 90% natural origin ingredients and refillable packaging by 2025.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2000

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Simplify's Take

What believers are saying

  • Rituals reported €2.43 billion 2025 revenue on January 28, 2026.
  • It plans €40 million to refit 1,500 boutiques in 30 days during August 2026.
  • It is expanding in Asia, Greater China, the Middle East, and travel retail.

What critics are saying

  • The €40 million 1,500-store refit disrupts operations if execution slips in August-September 2026.
  • L'Occitane and Sol de Janeiro are taking travel-retail premium body-care space in 2026.
  • Rituals' ritual-led moat erodes if premium wellness normalizes, turning it into a commodity brand.

What makes Rituals unique

  • Rituals pairs premium body care with 11 Mind Oasis wellness experiences across Europe.
  • Its 25-year brand story and B Corp status anchor distinctive mindful-luxury positioning.
  • Refills, 90% natural-origin formulas, and in-store rituals deepen retention and pricing power.

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Benefits

  • Health Insurance
  • Gym Membership
  • Wellness Program
  • Commuter Benefits
  • Flexible Work Hours