Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Loopio

Loopio

201-500 employees

RFP response software for enterprises

Data & Analytics
Consulting
Enterprise Software

Junior, Mid

Toronto, ON, Canada

Employees must live and work within a 300 KM radius of Toronto.

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 2-3 years of experience in Product Marketing, ideally in B2B SaaS.
  • You’re a “strategic doer” – you know how to get things done and can multi-task effectively in a fast-paced environment.
  • You’re deeply collaborative, with experience working cross-functionally with multiple teams and individuals across the business.
  • You’re a strong communicator and possess exceptional verbal, written, and presentation skills.
  • You possess the ability to translate technical concepts into tangible, user-focused benefits.
  • You have a keen sense of curiosity, a desire to learn, and are a creative problem-solver.
  • Bonus: You’re Product Marketing certified (Product Marketing Association or Pragmatic Marketing).
Responsibilities
  • Bringing our go-to-market strategy to life: You’ll create and manage tactical product-related campaigns as well as ongoing product-related communications.
  • Developing deep product knowledge: You’ll take ownership of key areas of Loopio’s platform, becoming a go-to subject matter expert internally, and enabling members of our GTM teams.
  • Partnering closely with Product Managers: You’ll bring new features to market, project manage releases independently, and coordinate with market-facing groups on messaging, positioning, and launch materials.
  • Supporting our market-facing teams: You’ll work with Revenue Enablement and Customer Experience leadership to ensure market-facing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform.
  • Contributing to market intelligence: You’ll become an expert on who our customers are, what makes them tick, how they purchase software, and how they leverage Loopio. You’ll develop a deep understanding of the competition, our positioning relative to them, and how we win.
  • Creating compelling messaging: In everything you do, you’ll be translating your product and market knowledge into attention-grabbing messages that resonate with our audience and ladder up to our overall product positioning.

Loopio specializes in simplifying the process of responding to Requests for Proposals (RFPs), Requests for Information (RFIs), Due Diligence Questionnaires (DDQs), and Security Questionnaires. Its main product is RFP response software that helps organizations manage and automate the intricate task of creating high-quality responses. The software features a smart content management system that organizes a company's knowledge base, making it easy for teams to collaborate, assign tasks, and review projects efficiently. Loopio operates on a subscription-based model, allowing clients to access its software and tools that enhance workflow and automation. This approach helps clients save time and improve the quality of their responses, enabling them to win more business. Loopio differentiates itself by focusing on the specific needs of medium to large enterprises across various industries, providing tailored support and training to maximize the software's value.

Company Stage

Series A

Total Funding

$209M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • The addition of Chris Litster to the Board of Directors brings high-growth expertise, potentially accelerating Loopio's market expansion and innovation.
  • Loopio's recent acquisition of Avnio expands its global presence and broadens its enterprise capabilities, offering enhanced functionality and deeper integrations.
  • A study revealing a 415% return on investment within three years highlights the significant business benefits and efficiency gains for Loopio's clients.

What critics are saying

  • The recent layoff of nine percent of its team could indicate underlying financial or operational challenges, potentially affecting employee morale and productivity.
  • The competitive landscape for RFP response software is intensifying, requiring Loopio to continuously innovate to maintain its market position.

What makes Loopio unique

  • Loopio's focus on automating RFP, RFI, DDQ, and Security Questionnaire responses sets it apart from competitors who may offer more generalized document management solutions.
  • The integration with major CRMs like HubSpot and Salesforce enhances Loopio's value proposition by streamlining workflows and improving collaboration directly within these widely-used platforms.
  • Loopio's subscription-based model ensures a steady revenue stream, allowing for continuous innovation and customer support, unlike competitors with less predictable revenue models.

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