Description

Role Summary

What you’ll get to do

• Dedicated partner to the Integrated Marketing and Product Marketing team to help define the Marketing strategy for the buying centers based on data driven analysis. Key contributor to all management meetings and become an integral part of the Marketing leadership team in the buying center.
• Provide day to day support on budget allocation and performance to ensure we are using every dollar of Marketing spend to the fullest. Review marketing mix/channel performance with regional and marketing channel teams to optimize trade-offs.
• Lead operational cadence and drive regular interlocks with product marketing, regional, and marketing channel owners to monitor performance against plan, identify key potential issues, track progress against key action items, etc.
• Strong focus on all our Marketing leading indicators to identify key trends and provide accurate campaign forecasts so we can course correct if needed early in the quarter.
• Establish a data-driven culture across Demand Gen to champion our pipeline contribution and drive positive ROI on our program investments by product area
• Run post-mortem meetings on key Marketing programs to assess what is driving the best outcomes and how to replicate it across theaters if appropriate.
• Lead key cross-functional initiatives across Marketing that will have a positive impact on growth, productivity, retention, and/or the Customer Experience.
• Provide key ad hoc analysis (e.g. funnel optimization, content performance, trial optimization, etc.) to help the management team refine/adjust the strategy as needed.
• Establish your role as the key champion to drive business improvements to help Marketing team unlock their contribution to the buying centers.
• Lead campaign governance/ monitoring across Marketing, and enable Marketers on proper campaign setup to ensure accurate lead flow and campaign performance reporting
• Partner with analytics team on dashboard creation and iteration based on reporting needs of teams across Marketing

Must-have Qualifications

• 5+ years of Demand Generation experience with at least 2-3 years of successfully supporting a product marketing or demand gen team.
• Full immersion in all Marketing channels (both offline and digital) at a rapidly growing SaaS organization focused on a B2B audience
• Confirmed experience of driving Sales, Product, and Marketing alignment and being accountable to a Marketing sourced pipeline target.
• Experience with Marketing tech stack, performance marketing, and reporting/attribution tools
• Proven track record of converting data-driven analytics to gain customer insights, set Marketing mix and drive targeted campaigns
• Strong experience in collaborating effectively with key Sales, Product, and Marketing stakeholders and leading by influence.
• Experience with running a quarterly budget to drive qualified leads and opportunities, while maintaining a low customer acquisition cost
• Ability to drive and lead change management programs across functionally and geographically distributed strategic partner organizations.
• Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture.
• Combines competitiveness with empathy, along with a high-level of personal and professional integrity.
• Bachelor’s degree required. Master’s degree is a plus.

Note:

Base Pay Range

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range: $108,000.00 - 148,500.00 per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range: $97,200.00 - 133,650.00 per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range: $86,400.00 - 118,800.00 per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

Benefits are an important part of Splunk’s Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our comprehensive benefits and wellbeing offering at https://splunkbenefits.com.

Thank you for your interest in Splunk!