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Publicis Groupe

Runs advertising and digital transformation services

Analytics Manager

Data AnalysisPosted on Nov 11
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong knowledge of customer relationship management (CRM) and customer marketing measurement, including relevant onsite key performance indicators and cross-channel measurement approaches.
  • Ability to translate complex datasets into clear insights and strategic recommendations for different audiences.
  • Experience collaborating with clients or stakeholders to use data to improve CRM and customer marketing outcomes.
  • Strong Structured Query Language (SQL) capability and experience working with cloud or data warehouse environments such as Google Cloud Platform (GCP) or Microsoft Azure.
  • Familiarity with customer marketing platforms such as Adobe Campaign and visualization tools including Tableau, Looker, or Data Studio.
  • Practical understanding of the wider digital landscape, with confidence working across CRM, media, web analytics, and data visualization.
  • Collaborative leadership approach, with the ability to support a team, build strong working relationships, and deliver high-quality work.

Responsibilities

  • Lead the customer marketing measurement strategy, translating business priorities into clear measurement and testing plans.
  • Set effective standards for CRM data collection, classification, quality, and reporting.
  • Oversee database health reporting and identify practical opportunities to improve data quality, structure, and usability.
  • Shape audience targeting and segmentation approaches that help CRM communications reach the right customers.
  • Partner with analysts and technical teams to integrate aggregated CRM data into cloud environments, considering privacy requirements.
  • Turn dashboards, campaign reporting, and testing into meaningful insights, including understanding incremental revenue and marketing effectiveness.
  • Lead, support, and develop a team of specialists while collaborating across CRM, media, analytics, and other capabilities to embed data-led decision-making.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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