Full-Time

Public Relations Account Manager

Security

Posted on 9/5/2024

Highwire

Highwire

51-200 employees

Public relations for disruptive technology companies

Consulting

Senior, Expert

Remote in USA

Category
PR & Communications
Sales & Account Management
Growth & Marketing
Required Skills
Communications
Requirements
  • 5+ years of experience growing teams and delighting clients
  • Rock-solid writing skills
  • In-depth knowledge of the technology industry
  • Proficiency with all things digital and social
  • Technology background and established relationships with consumer tech media
Responsibilities
  • Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same.
  • Strong grasp and creative use of social media channels to engage and support efforts.
  • Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)
  • Experience measuring the ROI of communications activities.
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification.
  • Ability to manage PR Programs from kick off through achieving goals.
  • Ability to set aggressive but achievable goals based on generating news and ongoing coverage.
  • Exceptional client management skills and deep personal investment in client success.
  • Ability to manage through periods of change or challenge.
  • Ability to think clearly and project confidence amid crisis situations or in the face of strong competition.
  • Day to day contact for clients.
  • Develop budget and team priority allocations and identify opportunities to increase budget.
  • Lead media training sessions with clients including developing key messages and all follow up from session.
  • Ability to generate a plan for a campaign or an entire PR program.
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly.
  • Professional, articulate and timely client communication. Development of consistent, creative, successful pitches.
  • Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins.
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch. Identify, attend and encourage others to attend networking events.
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.
  • Support teams and manage up and down.
  • Responsible use of flexible work policies.
  • Uses Highwire social channels; writes for Highwire blog.
  • Mentor junior staff to elevate development.
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth.
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion. Identify areas for self-improvement and bring suggestions and solutions to management.
  • Consistently hit deadlines or give enough notice if you won’t.
  • Attends regular networking events.

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking products or services, ensuring that their PR efforts are aligned with the fast-paced and competitive nature of the tech industry. The primary goal of Highwire is to generate meaningful business results for its clients through smart communication, helping them navigate the complexities of the media landscape.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven PR strategies enhances Highwire's service offerings.
  • Acquisitions like Candor Content expand Highwire's digital marketing capabilities.
  • Strategic location in the Bay Area offers access to emerging tech sectors.

What critics are saying

  • Internal restructuring from new executive appointments may disrupt service delivery.
  • Integration challenges from acquisitions could lead to operational inefficiencies.
  • Departure of key personnel may result in loss of client relationships.

What makes Highwire unique

  • Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.
  • The firm integrates journalism roots with strategic PR, offering tailored communication strategies.
  • Highwire's focus on AI and robotics positions it as a leader in tech PR.

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Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

INACTIVE