Full-Time

Senior Director

Brand and Corporate Marketing

Confirmed live in the last 24 hours

Culture Amp

Culture Amp

1,001-5,000 employees

People analytics platform for employee engagement

Data & Analytics
Consulting

Compensation Overview

$220k - $240kAnnually

Senior

New York, NY, USA

Role can be based at or near hub locations: San Francisco/Bay Area, New York, or Chicago.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Senior Brand and Corporate Marketing Leader with a minimum of 10+ years of experience in marketing, brand, creative, and communications.
  • Experience working in B2B SaaS privately-held and public companies with a global remit.
  • Proven track record of scaling B2B SaaS businesses to $500M+ in revenue.
  • Category Creation: At least 3 years of experience in a brand and/or communications role for a company that had adopted a category creation strategy.
  • Inspiring storyteller with experience shaping brand, messaging, and content.
  • Proven experience promoting and distributing content at scale — identifying target audience touchpoints and meeting them where they are.
  • Expand Culture Amp’s ambitious thought leadership program that amplifies internal expertise and opinions and utilizes original research to position the company as a leading voice in the employee experience and performance space.
  • Experience in building and designing global volunteer-led thought leadership communities, with a proven track record of fostering engagement and driving impact through strategic program development.
  • Systems thinker who can create scalable programs and operating models.
  • Analytical/data-driven operator obsessed with efficiency and creating measurable impact on business and revenue.
  • Strong leader who can hire and engage strong leaders and individual contributors.
  • First principles thinker who will think outside the box to identify objectives and design/implement appropriate solutions.
  • Strong cross-functional collaborator and leader across business units, segments, and regions.
  • No ego—will roll up sleeves to work tightly with their team, not simply lead it.
  • Ability to work within a fast-paced, collaborative environment.
  • Creative Mindset: A strong creative orientation, with the ability to bring fresh, innovative ideas to the table.
  • Adaptability: The ability to thrive in a high-pressure, fast-paced environment by adjusting to changing priorities and working effectively within a collaborative team.
Responsibilities
  • Develop and execute a comprehensive corporate marketing strategy aligned with Culture Amp's growth goals, positioning us as the leading people and culture platform.
  • Conduct research and develop and execute programs and content to deliver measurable improvements in Culture Amp’s brand awareness, perception, and preference among key buyers and influencers.
  • Elevate and refine Culture Amp's brand identity, ensuring consistent, compelling, and innovative visual design across all marketing materials, digital platforms, and events.
  • Create and maintain a compelling brand narrative that resonates with our target audiences: customers, prospects, partners, and employees.
  • Develop and maintain a robust messaging architecture for consistent and effective communication across all channels.
  • Partner with the CEO to tell the Culture Amp story internally and externally, driving high employee engagement, candidate pull, investor confidence, and messaging clarity with customers, partners, and users.
  • Work closely with Regional GMs, product, sales, and customer success teams to align brand strategy with business goals.
  • Lead social media marketing efforts to drive community engagement and advocacy among Culture Amp's customers, prospects, partners, and influencers.
  • Oversee the development and maintenance of a compelling visual and verbal brand identity that reflects our brand's values and differentiates it in the marketplace.
  • Design and implement a coherent brand architecture and portfolio strategy that supports business objectives and enhances brand equity.
  • Develop and execute innovative brand marketing and sponsorship strategies to drive engagement and loyalty among key stakeholders.
  • Oversee the development of brand governance models and frameworks to guide adoption and application of the brand across the customer and employee journey.
  • Oversee the continued evolution of our industry-leading Culture First Chapters program. This 100 Chapter strong volunteer-led initiative empowers communities worldwide to drive meaningful change in the workplace through engaging in-person and virtual gatherings. Working with the Culture First Chapters’ team, you'll guide the program's strategic growth, oversee the thought leadership agenda, explore closer brand connection, enhance its impact, and inspire a network of passionate individuals committed to creating a better world of work.
  • Establish and monitor brand and campaign KPIs to measure effectiveness and adjust strategies as needed.
  • Lead, mentor, and inspire a high-performing brand marketing team, fostering a culture of creativity, collaboration, and excellence.
  • Oversee the selection and management of creative and other supporting agencies.
  • Manage the brand marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.

Culture Amp provides a people analytics platform aimed at improving employee engagement, performance, and retention within organizations. The platform includes tools for gathering and analyzing employee feedback, conducting performance reviews, and monitoring goals. By utilizing powerful analytics and action planning features, Culture Amp helps businesses make informed decisions based on data. Unlike many competitors, Culture Amp focuses specifically on enhancing workplace culture and employee experience, catering to HR professionals across various industries. The company's goal is to foster a positive work environment that boosts employee satisfaction and retention, ultimately contributing to the success of the organization.

Company Stage

Series F

Total Funding

$267.4M

Headquarters

Melbourne, Australia

Founded

N/A

Growth & Insights
Headcount

6 month growth

6%

1 year growth

10%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of the new People Analytics product and the acquisition of Orgnostic position Culture Amp as a leader in providing holistic, data-driven insights for workforce management.
  • High-profile clients like Airbnb, McDonald's, and KIND Snacks validate the platform's effectiveness and market trust.
  • The introduction of AI tools to streamline HR feedback analysis demonstrates Culture Amp's commitment to innovation and improving user experience.

What critics are saying

  • The rapidly growing HR technology sector is highly competitive, requiring continuous innovation to maintain market leadership.
  • Integrating Orgnostic's platform and aligning it with Culture Amp's existing systems could pose operational challenges.

What makes Culture Amp unique

  • Culture Amp's focus on integrating people analytics with employee experience tools sets it apart from competitors who may only offer one or the other.
  • The company's recent acquisition of Orgnostic enhances its ability to provide comprehensive, actionable insights by unifying data across HR, finance, and business systems.
  • Being a Culture First certified B Corporation underscores its commitment to ethical practices and social responsibility, which is a unique selling point in the HR tech sector.

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