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Full-Time

Director – Demand Generation

Confirmed live in the last 24 hours

Alchemer

Alchemer

51-200 employees

Customer engagement and feedback solutions provider

Data & Analytics
Enterprise Software

Compensation Overview

$175k - $200kAnnually

+ Bonus + Employee Participation Unit program

Senior, Expert

Lafayette, CO, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Data Analysis
Requirements
  • 10 years of strong B2B marketing experience preferrable in SaaS
  • Strong business acumen, marketing knowledge, and the ability to work within a variety of marketing tools.
  • Bachelor’s degree in marketing/communications (or equivalent work experience)
  • Demonstrated knowledge of best practices, including audience segmentation, demand generation, lead nurture, and digital marketing
  • Highly motivated team player with ability to work cross-functionally and with senior leadership
  • Uses data to inform marketing strategy and demonstrate success of marketing programs
  • Demonstrable experience crafting and executing integrated marketing programs that drive results
  • Strong familiarity with marketing automation, CRM systems and sales tools (preferably Pardot, Salesforce, Gong)
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • Excellent computer, written and verbal skills
  • Creative outside-of-the-box thinker
Responsibilities
  • Develop marketing campaigns that standout in the market based on feedback, metrics, trends, new ideas and strategic insights.
  • Identify trends and insights (through data aggregation, customer conversations, marketing analytics) to continually optimize performance and spending.
  • Drive usage and adoption of our products through engaging customer programs.
  • Analyze and report on the impact demand generation programs are having on the business including the ROI.
  • Collaborate across marketing functions (product marketing, content, design, web) and with an array of cross-functional team members (sales, revenue ops, customer success)
  • Understand campaign results to analyze marketing and product funnels, identify revenue impact of marketing campaigns and opportunities, and use data to make strategic recommendations for future actions
  • Establish and assure adherence to budgets, schedules, work plans, and performance requirements.
  • Provide management and mentoring to a small team of direct reports including establishing and managing to goals.

Alchemer provides customer engagement and feedback solutions through its three main products: Alchemer Digital, Alchemer Survey, and Alchemer Workflow. Alchemer Digital allows businesses to engage with customers across mobile and web platforms, ensuring seamless interaction. Alchemer Survey is known for its flexibility and ease of use, enabling businesses to quickly gather customer feedback. Alchemer Workflow helps businesses act on the feedback they receive, facilitating effective communication with customers. Unlike many competitors, Alchemer focuses on tailored solutions that cater to the specific needs of various clients, including consultancies and tech providers. The goal of Alchemer is to transform data collection into meaningful customer connections, enabling businesses to not only collect feedback but also implement changes that drive improvement and growth.

Company Stage

N/A

Total Funding

N/A

Headquarters

Louisville, Colorado

Founded

2006

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
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Simplify's Take

What believers are saying

  • Being named to the Gartner Magic Quadrant for Voice of the Customer Platforms for three consecutive years highlights Alchemer's industry leadership and reliability.
  • The recent acquisition of Apptentive enhances Alchemer's mobile feedback capabilities, broadening its market reach and technological prowess.
  • Recognition as one of The Denver Post’s Top Workplaces for 2024 underscores a positive work environment, which can attract top talent and improve employee retention.

What critics are saying

  • The competitive landscape for customer engagement and feedback solutions is intense, requiring continuous innovation to maintain market position.
  • Integration challenges with newly acquired companies like Apptentive could disrupt operations and delay product enhancements.

What makes Alchemer unique

  • Alchemer's comprehensive suite of products—Digital, Survey, and Workflow—offers an end-to-end solution for customer engagement and feedback, unlike competitors who may focus on only one aspect.
  • The company's strong emphasis on both mobile and web platforms ensures seamless customer interaction across all digital channels, setting it apart from competitors with less versatile solutions.
  • Alchemer's ability to customize its SaaS offerings to meet unique business requirements provides a tailored experience that many competitors lack.