Full-Time

Director – Demand Generation

Posted on 8/15/2024

Alchemer

Alchemer

51-200 employees

Customer engagement and feedback solutions provider

Compensation Overview

$175k - $200k/yr

+ Bonus + Employee Participation Unit program

Expert

Lafayette, CO, USA

Hybrid position based in Louisville, Colorado.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Data Analysis
Requirements
  • 10 years of strong B2B marketing experience preferrable in SaaS
  • Contributed to a growth stage company to 2X revenue in a demand generation role
  • Strong business acumen, marketing knowledge, and the ability to work within a variety of marketing tools.
  • Bachelor’s degree in marketing/communications (or equivalent work experience)
  • Demonstrated knowledge of best practices, including audience segmentation, demand generation, lead nurture, and digital marketing
  • Highly motivated team player with ability to work cross-functionally and with senior leadership
  • Uses data to inform marketing strategy and demonstrate success of marketing programs
  • Demonstrable experience crafting and executing integrated marketing programs that drive results
  • Strong familiarity with marketing automation, CRM systems and sales tools (preferably Pardot, Salesforce, Gong)
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • Excellent computer, written and verbal skills
  • Creative outside-of-the-box thinker
Responsibilities
  • Develop marketing campaigns that standout in the market based on feedback, metrics, trends, new ideas and strategic insights.
  • Identify trends and insights (through data aggregation, customer conversations, marketing analytics) to continually optimize performance and spending.
  • Drive usage and adoption of our products through engaging customer programs.
  • Analyze and report on the impact demand generation programs are having on the business including the ROI.
  • Collaborate across marketing functions (product marketing, content, design, web) and with an array of cross-functional team members (sales, revenue ops, customer success)
  • Understand campaign results to analyze marketing and product funnels, identify revenue impact of marketing campaigns and opportunities, and use data to make strategic recommendations for future actions
  • Establish and assure adherence to budgets, schedules, work plans, and performance requirements.
  • Provide management and mentoring to a small team of direct reports including establishing and managing to goals

Alchemer provides customer engagement and feedback solutions through its three main products: Alchemer Digital, Alchemer Survey, and Alchemer Workflow. Alchemer Digital allows businesses to engage with customers across mobile and web platforms, ensuring seamless interactions. Alchemer Survey is known for its flexibility and ease of use, enabling businesses to quickly gather customer feedback. Alchemer Workflow helps companies act on the feedback they receive, facilitating effective communication with customers. Unlike its competitors, Alchemer focuses on tailored solutions that cater to the specific needs of various clients, including consultancies and tech providers. The company's goal is to transform data collection into meaningful customer connections, helping businesses not only gather feedback but also implement changes that drive improvement and growth.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Louisville, Colorado

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for low-code platforms boosts Alchemer's growth in feedback collection.
  • AI integration enhances Alchemer's data analysis, providing deeper insights from customer feedback.
  • Omnichannel engagement strategies drive adoption of Alchemer's multi-touchpoint feedback platform.

What critics are saying

  • Competition from market leaders like Qualtrics and Medallia threatens Alchemer's market share.
  • New CEO Martin Mrugal's strategic shifts may disrupt operations or alienate customers.
  • Leadership changes, including David Roberts' departure, could lead to instability or loss of direction.

What makes Alchemer unique

  • Alchemer offers twice as many question types as competitors, enhancing survey flexibility.
  • Their low-code design empowers non-technical users to create and manage surveys easily.
  • Alchemer's tailored solutions cater to diverse clients, improving business operations and insights.

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Benefits

Health Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Holidays

Company News

MRWeb
Apr 3rd, 2025
New CTO for Survey Software Firm Alchemer

In Louisville, Colorado, customer feedback specialist Alchemer has appointed Ramesh Kandukuri as its new Chief Technology Officer, effective immediately.

EIN News
Feb 25th, 2025
The Top Customer Feedback Management Software According to the FeaturedCustomers Winter 2025 Customer Success Report

Market Leaders - AskNicely, GetFeedback, InMoment, Medallia, NICE, Qualtrics, UserTesting, and Verint were given the highest "Market Leader" award.

BizWest
Sep 13th, 2024
Louisville software company Alchemer hires new leader

LOUISVILLE - Alchemer LLC, a provider of customer experience and voice-of-the-customer software, has hired Martin Mrugal as its new CEO, replacing David Roberts.

MarTech 360
Sep 11th, 2024
SugarCRM Appoints David Roberts as Chief Executive Officer

David joins SugarCRM from Alchemer, where he served as CEO.

PR Newswire
Jun 27th, 2024
Advocating For Change: 73% Surveyed Health Care Workers See Disparities In Care Of Bipoc Patients

ALEXANDRA, Va., June 27, 2024 /PRNewswire/ -- Nearly three out of four health care workers surveyed in exploratory research say they have witnessed disparities in the care of patients of color, according to findings by National Medical Fellowships (NMF) , a renowned institution committed to supporting underrepresented students in medicine and health care professions. The non-profit conducted a survey deploying convenience and purposive sampling among its alumni and scholars to gain insight into the impact and experiences of physicians of color in health care settings.The survey revealed nearly 73% of participants acknowledged witnessing disparities in the care of Black, Indigenous, People of Color (BIPOC) patients, highlighting the need for increased awareness and action in health care settings. Less than half of respondents – 44% – agreed most of their colleagues perceive and understand disparities in health care. The survey also revealed 21% of respondents have left a job due to racial discrimination or bias."The firsthand observation of these disparities is truly disheartening, and it serves as a strong motivation for NMF and its community of alumni and scholars to advocate for much-needed change within the health care system," said Michellene Davis, Esq., President and CEO of NMF. "While we have long understood there exists unequal access to care and the varying levels of treatment available to different communities, having it evidenced so starkly in our research has only heightened our resolve."The survey found 87% of participants supported NMF's efforts to dismantle structural and systemic racism, emphasizing the importance of diversity in the health care workforce. Additionally, 75% of respondents strongly agreed on the urgent need to increase the presence of physicians of color to enhance outcomes for underserved communities, showcasing the critical role NMF plays in diversifying health care.In fact, 86% of respondents acknowledged that NMF has played a crucial role in easing the financial burdens associated with medical education, with more than half (51%) of respondents saying they utilized NMF scholarships not only for tuition but also for living expenses, highlighting the vital need for support beyond educational fees.NMF surveyed 66 alumni of its scholarship programs, along with 65 current scholars, to better understand how their experiences related to their medical education, training, practice, and employment, with a special focus on their mental health and wellbeing.The survey represents a diverse cross-section of NMF's national community

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