Full-Time

Director – Demand Generation

Posted on 8/15/2024

Alchemer

Alchemer

51-200 employees

Customer engagement and feedback solutions provider

Consulting
Consumer Software

Compensation Overview

$175k - $200kAnnually

+ Bonus + Employee Participation Unit program

Expert

Lafayette, CO, USA

Hybrid position based in Louisville, Colorado.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Data Analysis
Requirements
  • 10 years of strong B2B marketing experience preferrable in SaaS
  • Contributed to a growth stage company to 2X revenue in a demand generation role
  • Strong business acumen, marketing knowledge, and the ability to work within a variety of marketing tools.
  • Bachelor’s degree in marketing/communications (or equivalent work experience)
  • Demonstrated knowledge of best practices, including audience segmentation, demand generation, lead nurture, and digital marketing
  • Highly motivated team player with ability to work cross-functionally and with senior leadership
  • Uses data to inform marketing strategy and demonstrate success of marketing programs
  • Demonstrable experience crafting and executing integrated marketing programs that drive results
  • Strong familiarity with marketing automation, CRM systems and sales tools (preferably Pardot, Salesforce, Gong)
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • Excellent computer, written and verbal skills
  • Creative outside-of-the-box thinker
Responsibilities
  • Develop marketing campaigns that standout in the market based on feedback, metrics, trends, new ideas and strategic insights.
  • Identify trends and insights (through data aggregation, customer conversations, marketing analytics) to continually optimize performance and spending.
  • Drive usage and adoption of our products through engaging customer programs.
  • Analyze and report on the impact demand generation programs are having on the business including the ROI.
  • Collaborate across marketing functions (product marketing, content, design, web) and with an array of cross-functional team members (sales, revenue ops, customer success)
  • Understand campaign results to analyze marketing and product funnels, identify revenue impact of marketing campaigns and opportunities, and use data to make strategic recommendations for future actions
  • Establish and assure adherence to budgets, schedules, work plans, and performance requirements.
  • Provide management and mentoring to a small team of direct reports including establishing and managing to goals

Alchemer provides customer engagement and feedback solutions through its three main products: Alchemer Digital, Alchemer Survey, and Alchemer Workflow. Alchemer Digital allows businesses to engage with customers across mobile and web platforms, ensuring seamless interaction. Alchemer Survey is known for its flexibility and ease of use, enabling businesses to quickly gather customer feedback. Alchemer Workflow helps businesses act on the feedback they receive, facilitating effective communication with customers. Unlike its competitors, Alchemer focuses on tailored solutions that cater to the specific needs of various clients, including consultancies and tech providers. The goal of Alchemer is to transform data collection into meaningful customer connections, enabling businesses to not only collect feedback but also implement changes that drive improvement and growth.

Company Stage

N/A

Total Funding

N/A

Headquarters

Louisville, Colorado

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for low-code platforms boosts Alchemer's growth in the feedback industry.
  • Recognition in Gartner's Magic Quadrant enhances Alchemer's credibility and market position.
  • Alchemer's focus on mobile platforms aligns with the rise of mobile-first strategies.

What critics are saying

  • Emerging platforms with similar features at lower costs threaten Alchemer's market share.
  • Rapid technological advancements may strain Alchemer's resources and impact profitability.
  • Data privacy regulations like GDPR could increase compliance costs for Alchemer.

What makes Alchemer unique

  • Alchemer offers twice as many question types as competitors, enhancing survey flexibility.
  • The low-code design empowers non-technical users to create and manage surveys easily.
  • Alchemer Workflow closes the feedback loop quickly, improving customer engagement and retention.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Paid Holidays

INACTIVE