Senior Product Manager

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscapped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

We are looking for a Senior Product Manager to take the lead in shaping Tatari’s automated direct IO infrastructure. This role is critical to ensuring that media buyer workflows are faithfully translated into automation, while also guaranteeing that our proprietary inventory and audience data layer (“the Catalog”) is structured, accurate, and leveraged effectively. In this role, you will operate at the intersection of campaign management, inventory and targeting data, and platform automation. You will balance technical platform ownership with a deep focus on the needs of media buyers, ensuring that campaigns can be set up, executed, and optimized seamlessly. This position is ideal for someone who thrives in complex, data-driven environments, and who wants to influence both the internal systems architecture and the end-to-end buying experience.

Responsibilities: 

Understand and advocate for media buyers

• Develop a deep understanding of how media buyers structure campaigns, target their audience(s), and measure outcomes.
• Champion their requirements in all product decisions so campaigns are accurately and efficiently represented within automated direct IO execution.
• Translate buyer workflows into platform features that improve usability, accuracy, and efficiency.

Inventory and Audience Targeting Data

• Ensure the inventory and targeting data stored in the Catalog is structured for both operational execution (buying, targeting, pacing) and analytical purposes (forecasting, modeling, reporting).
• Guarantee that Catalog data is consistently reflected across downstream systems, including campaign management, reporting, and optimization tools.
• Partner with data science teams to maximize how Catalog data feeds predictive modeling and AI-driven recommendations.

Bridge business and technical teams

• Translate complex media buyer needs into clear product requirements, specifications, and acceptance criteria.
• Collaborate closely with engineering, data science, and design to ensure requirements are implemented accurately and at scale.
• Act as a key connector between the commercial side of the business (media buyers, MediaOps) and the technical infrastructure teams.

Operational Enablement

• Support MediaOps and other internal teams by ensuring Catalog updates are timely, accurate, and aligned with evolving business workflows.
• Identify gaps in processes or tools and drive solutions that make operational teams more efficient and less reliant on manual effort.

Tooling & Documentation

• Promote the adoption of Catalog tools that enhance data discovery, lineage, and documentation, making inventory and targeting data more accessible to both technical and business users.

Ensure Data Quality

• Champion data quality initiatives to guarantee that Catalog data and business logic are accurate, validated, and reliable.
• Work with engineering and QA teams to build guardrails and validation processes into Catalog workflows, reducing errors and ensuring long-term trust in the system.
  
  

Qualifications: 

• 5+ years of relevant product management experience in direct, programmatic or digital advertising.
• Strong understanding of media buying workflows (campaign setup, targeting, pacing, optimization) and how buyers interact with DSPs.
• Strong written and verbal communicator with excellent people skills to interact with various teams inside the company, clients, and vendors, including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action. 
• Customer-needs obsessed, black-belt user story and solution creation, passionate about solving customer problems. 
• Passionate about tools, automation, and AI-driven innovation, while staying pragmatic and execution-focused.
• Experience and strength in partnering closely with Engineering and Design to address complex problems and varying customer needs through effective user research and product design
• Demonstrated ability to influence without authority and get organizational buy in and excitement for product roadmap(s).
• Passionate about tools and automation, but practical about getting things done.
• Bonus: an understanding of advertising media operations; Experience working with data platforms, taxonomies, or inventory/targeting models (CTV/streaming preferred); zero-to-one experience building innovative products from scratch; helped a past company evolve home-grown legacy systems into more modern and effective infrastructures.

Benefits:

• Competitive salary ($160,000-200,000 Annually)
• Equity compensation
• Health insurance coverage for you and your dependents
• Unlimited PTO and sick days
• Snacks, drinks, and catered lunches at the office
• Team building events 
• $1,000 annual continued education benefit
• $500 WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits
• Monthly Company Wellness Day Off
• Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

#LI-HYBRID