Publicis Groupe

Runs advertising and digital transformation services

Buying Analyst

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

Organizing effective verbal, written, and visual communication skills.
Demonstrate initiative, continuous learning, collaboration with others, and achievement of project-based key result areas.
Proficiency in Microsoft Excel.
A good understanding of allocation accuracy.
Verbal and written English proficiency.
Communication and presentation skills.

Responsibilities

Handle large-budget media campaigns for media clients.
Implement and manage paid marketing strategy, communications, budget allocation, and return on investment across digital channels.
Develop specific campaigns and maintain high-quality outcomes, using media analytics and reporting.
Focus on campaign targeting, projections, campaign launch, pacing, optimization, account audits, reporting, communications, and quality checks.
Develop reports on program content after receiving information from screening services for prime-time properties.
Participate in agency training programs and share media knowledge by facilitating peer training sessions and providing in-depth media strategies and platform knowledge.
Maintain media buys by confirming flighting and estimates, tracking delivery, securing make-goods and ADUs, and requesting and issuing pre-logs and post-analysis.
Ensure commercial inventory is introduced into the MBOX system, including estimate and package setup; issue client schedules; manage inventory and changes; and write and check order letters.
Produce high-quality work on quick timelines and proactively coordinate workload with managers.
Compile data across programmatic media platforms and create weekly and monthly reports.
Assist with day-to-day operations of the operations team and own pre-campaign through post-campaign requirements.
Generate insights for post-campaign reporting and handle online advertiser and publisher queries to ensure PG and PMP deals.
Manage accurate advertiser budgets and bid setup.

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Responsible for handling large budgets media campaigns for our Media clients.
Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels.
Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.
Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

Develops reports on program content after receiving information from screening service for all prime-time properties
Participates in agency training programs, sharing the media knowledge through facilitating training sessions with peers, providing in-depth media strategies and platform know-hows.
Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis.
Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes and writing/checking order letters
Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
Demonstrate an ability and willingness to learn new skills independently.
Compile data across several Programmatic media platforms and create weekly/monthly reports.
Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements.
Generate meaningful insights for post-campaign reporting. Handle online advertiser & publisher queries to ensure PG and PMP deals.
Manage error free advertiser budget and bid setup.

Qualifications

Organizing Effective verbal, written, and visual communication skills
Initiative Continuous learning Collaborating with others Project based KRAs to be achieved
Proficient in MS excel
Good understanding of Allocation accuracy 
Verbal and Written English
Communication & Presentation Skills

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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