About The Team and Role
eBay Advertising is reinventing advertising at eBay. We’re crafting innovative brand and sellers solutions to optimize the ad monetization and experience on eBay. Our goal is to build a valuable experience for both buyers and sellers, while also driving performance for advertisers. To that end, we are innovating rapidly in the ad-tech space and there is no shortage of new challenges for motivated individuals.

We are seeking a seasoned marketing leader to ownthe GTM segment strategy for scale outreach sellers on eBay.Drive business growthwith innovation in growth channels 

What You will Accomplish:

• Segment Strategy: Partner with stakeholders to innovate on customer experiences, driving growth for ads business. Collaborate with channel owners to develop cohesive strategies for a seamless customer journey that drives lead generation, customer adoption, retention and segment growth

• Growth Channels: Innovate and expand growth channels, including incentive programs for sellers/customers at scale.

• Customer Engagement: Develop and implement strategies to drive SMB customer engagement, increase upsell opportunities and reduce churn. Rapidly test new ideas, leveraging data and insights to innovate and improve continuously

• Performance Analysis: Using data-driven insights to guide decision-making. Lead with a disciplined, data-driven approach to continually assess business performance and achieve quarterly and annual sales targets.Regularly report on metrics to identify strengths and areas for improvement.

• Process Optimization: Create and refine scalable processes to enhance team efficiency and overall performance. Act as an escalation point to help resolve issues, triage problems, and support account growth as needed.

What You Will Bring: 

• Experience: 10+ years in marketing leadership roles. Experience Owning P&L and experience in lifecycle & lower funnel channel marketing. Experience developing promotional and loyalty programs for customers at scale.

• Leadership: Proven track record of building and managing high-performing teams, with a focus on strategic and operational excellence.

• Analytical Skills: Strong analytical, planning, and problem-solving capabilities with a deep understanding of sales metrics, performance standards, and methodologies.

• Strong collaboration skills in matrixed set up: Proven track record of effectively and productively collaborating and influencing senior stakeholders in matrixed organization set up.

• Leading under ambiguity: Ability to keep team motivated and focused in a fast pacedenvironment that may bring ambiguity.

• Ability to working across global time-zones: Ability to lead team and partnering with collaborators distributed globally.

• Business (B2C) and Consumer (C2C) marketing Experience:Extensive knowledge of SMB sales and marketing processes and experience marketing to C2C(customer to customer) audiences.