German Speaking Senior Demand Generation Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

About the role

We are looking for an experienced B2B Demand Generation Specialist to build and run always-on, multi-channel demand generation programs across our CER market.

This role owns demand generation across both industry verticals and product campaigns, translating centrally developed campaign programs into effective in-market activation. The focus is clear: create qualified marketing-sourced pipeline and continuously improve where and how we invest.

The successful candidate will combine hands-on digital campaign expertise with strong commercial judgment, analytics and an AI-first way of working. They will partner closely with Sales, BDR, ABM marketers, the Demand Center, Marketing Analytics and Digital teams.

What you’ll do:

Own demand generation and pipeline creation

• Build and execute multi-channel B2B demand generation programs that create qualified marketing-sourced pipeline.
• Manage campaigns against pipeline, conversion and quality indicators.
• Analyze funnel performance and turn results into decisions on investment, targeting and channel mix.

Run always-on, multi-channel campaigns

• Maintain continuous demand generation across the relevant industries and product portfolio.
• Activate programs through paid social, paid search, webinars and local events, supported by email nurture.
• Continuously optimize channel mix and investment based on pipeline performance.

Reach different B2B audiences

• Develop industry-focused activation for senior decision makers around business challenges and outcomes.
• Adapt product demand generation to managers, practitioners and end users around product value, capabilities and new features.
• Coordinate both streams within one integrated market plan.

Activate global campaigns locally

• Select the centrally developed campaign programs that are most relevant to the market.
• Bring campaigns to market quickly while maintaining global campaign strategy and standards.
• Feed performance and market learnings back to central marketing teams so future programs improve.

Own webinars and selected local events

• Develop event briefs, invitations and follow-up plans together with Sales.
• Measure pipeline and business impact from events rather than treating participation as the measure of success.

Turn market data into action

• Use campaign, events and funnel data to determine what to scale, improve or stop.

Partner across the business

• Work closely with Sales leaders and BDR/ISS teams on campaign priorities and lead follow-up.
• Coordinate with ABM marketers when programs touch strategic or named accounts.
• Partner with Demand Center, Marketing Analytics and Digital teams on campaigns, reporting, channels and digital experiences.

What we’re looking for

• Demonstrated experience in multi-channel B2B demand generation, with evidence of generating pipeline rather than only leads or engagement.
• Hands-on experience with paid social
• Experience with paid search, marketing automation and webinars.
• Strong analytical capabilities and confidence working with funnel and pipeline data in tools such as Salesforce and Qlik or Power BI.
• Advanced, practical use of AI in day-to-day marketing, combined with strong judgment and rigorous quality checking.
• Ability to work effectively across Marketing, Sales and business development teams.

Industry experience

Experience with one or more of the following industries would be particularly valuable:

• Industrial machinery and equipment
• Manufacturing
• Aerospace and defense
• Electronics and high tech
• Medical devices
• Automotive, including OEMs and suppliers

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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