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Corpay

Business payments platform formed via acquisitions

Senior Conversion Rate Optimization Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • At least 4 years of experience in Conversion Rate Optimization, either agency-side or client-side.
  • A proven track record of delivering measurable improvements in conversion rates and business outcomes.
  • Strong analytical skills and experience interpreting complex datasets.
  • Experience with experimentation and testing platforms such as Convert, Optimizely, or VWO, or similar platforms.
  • Proficiency with web analytics tools including Google Analytics 4, Hotjar, and Clarity.
  • A strong understanding of user experience principles, customer behaviour, and digital customer journeys.
  • Experience working with content management system platforms and collaborating with development teams.
  • Strong project management and operational skills, with a proven track record of coordinating multiple teams to deliver initiatives and meaningful results.
  • Ability to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New Zealand.
  • A commercial mindset and ability to connect optimization activity to lead generation, customer acquisition, revenue, and wider business outcomes.

Responsibilities

  • Develop and execute a comprehensive conversion rate optimization roadmap aligned with business objectives.
  • Identify friction points and opportunities within customer journeys across websites, landing pages, forms, and digital campaigns.
  • Prioritize optimization initiatives based on business impact, effort, and strategic importance.
  • Drive continuous improvement of conversion funnels across acquisition, engagement, and retention stages.
  • Design, implement, and manage A/B tests, multivariate tests, and personalization initiatives.
  • Create test hypotheses based on quantitative and qualitative data insights.
  • Ensure statistical validity and rigorous testing methodologies.
  • Analyze test results and communicate actionable recommendations to stakeholders.
  • Monitor and report on key conversion metrics, including conversion rate, bounce rate, engagement, lead quality, and revenue impact.
  • Use tools such as Google Analytics, Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, or similar platforms to uncover optimization opportunities.
  • Conduct funnel analysis, user behaviour analysis, and customer journey mapping.
  • Develop dashboards and performance reporting for senior leadership.
  • Collaborate with user experience and user interface designers to improve user experience and reduce conversion barriers.
  • Use customer research, usability testing, session recordings, heatmaps, and surveys to inform optimization decisions.
  • Ensure digital experiences align with customer needs and business objectives.
  • Manage and work with the strategic agency to shape the conversion rate optimization strategy and coordinate delivery.
  • Partner with Marketing, Product, Design, Development, Sales, and Data teams to implement optimization initiatives.
  • Influence stakeholders through data-backed recommendations and business cases.
  • Act as the internal subject matter expert for experimentation and conversion optimization best practices.
  • Manage conversion rate optimization and experimentation platforms.
  • Evaluate and recommend new technologies that support testing, personalization, and digital optimization.
  • Ensure tracking, tagging, and measurement frameworks are accurately implemented.
  • Support improvements in website conversion rate, lead generation growth, cost-per-acquisition reduction, landing page performance, experiment velocity, revenue generated from optimization initiatives, funnel abandonment reduction, and customer engagement.

About the Company

Corpay

Business payments platform formed via acquisitions

Corpay is a business payments company that helps organizations manage paying and getting paid through various payment methods. It started as FleetCor with fleet card services and then broadened into a full suite of corporate payment solutions, including accounts payable and other payment types. Its products work by integrating payment processing, card programs, and supplier payments into one platform, enabling companies to issue payments, control spending, automate workflows, and track cash flow. Corpay differentiates itself through growth via strategic acquisitions that expanded its market reach and product scope, allowing it to serve multiple sectors such as education, healthcare, hospitality, and manufacturing. The company’s goal is to be a leading provider of business payments, helping customers simplify and optimize how they pay and get paid across their organization.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1986

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