Senior Director
Media and Organic Discovery
Posted on 4/3/2024
Peloton

1,001-5,000 employees

Interactive fitness platform with on-demand classes
Company Overview
Peloton Interactive is a global leader in the connected fitness industry, offering a comprehensive fitness ecosystem that combines top-tier equipment, software, and content to make fitness accessible and effective for everyone. The company's culture is centered around fostering social connections and motivation among its 6.7 million members, with a vast library of live and on-demand studio classes available across multiple platforms and devices. Peloton's competitive advantage lies in its unique blend of fitness, technology, and media, offering a variety of membership and payment options, and extending its reach to corporate wellness and commercial sectors.
Consumer Software

Company Stage

N/A

Total Funding

$1.9B

Founded

2011

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-5%

2 year growth

-25%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
SEO
Excel/Numbers/Sheets
CategoriesNew
Social Media
Social Media Marketing
Social Media Strategy
Requirements
  • 12+ years of media and SEO experience
  • Proven track record of driving results
  • Experienced team leader
  • Analytical mindset
  • High level of proficiency in Excel/Google Sheets
  • Strong interpersonal and communication skills
  • Excellent project management skills
  • Flexible mindset
  • BA degree required; MBA a plus
Responsibilities
  • Accountable for driving incremental subscriber growth at an efficient LTV:CAC
  • Oversee Connected Fitness and App media strategy
  • Support annual and quarterly planning
  • Lead team of integrated media planners, channel strategists, and growth creative strategists
  • Partner with agencies across full-funnel channel execution
  • Lead team of SEO strategists to develop content roadmap and technical improvements
  • Build out strategy to capture organic fitness interest on other content platforms
  • Partner with eComm to optimize lead capture and conversion rate for paid and organic traffic
  • Deliver plans and performance updates to cross-functional partners and senior leadership