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Red Bull

Manufactures and markets energy drinks

National Key Account Manager Wholesale

Account ManagementConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listed

About the Job

Requirements

  • 5 to 10 years of experience in the fast-moving consumer goods industry, with exposure to sales, marketing, or insights.
  • Strong experience in key account management and customer engagement with senior stakeholders.
  • Proven ability to negotiate and deliver commercial results.
  • Strong analytical and commercial mindset, with understanding of financials and market trends.
  • Fluency in Japanese and conversational-level English.
  • Ability to manage multiple stakeholders across functions.
  • Strong analytical and problem-solving skills.

Responsibilities

  • Build strong, long-term relationships with leading wholesalers and retail partners while creating new business opportunities and ways of working.
  • Develop and execute key account plans in collaboration with partners and actively support negotiations in the field.
  • Negotiate and implement structured demand and supply terms for the first time in Japan to improve distribution reach, expand TDP, and enhance efficiency.
  • Close gaps versus competitors, particularly across smaller customers, while ensuring robust and sustainable supply conditions.
  • Execute and closely track plans against targets across demand and supply initiatives.
  • Deliver on key performance indicators including sales volume, profit and loss, reach, total distribution points, and rate of sale.
  • Ensure flawless promotional execution and maintain strong administrative discipline with accurate and timely reporting.
  • Ensure clear communication and alignment across internal teams, including Sales, Finance, and Operations, and external partners.
  • Provide regular executive updates, dashboards, and reports, while proactively managing risks and resolving issues in a timely manner.
  • Lead transformation initiatives, introduce new systems and processes, and drive adoption across stakeholders.
  • Align initiatives with broader business objectives and contribute to the evolution of the Red Bull Japan go-to-market strategy.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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