National Key Account Manager Wholesale
Red Bull
National Key Account Manager Wholesale
Red Bull
Manufactures and markets energy drinks
Strategic Account Development
Build strong, long-term relationships with leading wholesalers and retail partners while creating new business opportunities and ways of working. Develop and execute key account plans in collaboration with partners and actively support negotiations in the field.
Commercial and Supply Excellence
Negotiate and implement structured demand and supply terms for the first time in Japan to improve distribution reach, expand TDP, and enhance efficiency. Close gaps versus competitors, particularly across smaller customers, while ensuring robust and sustainable supply conditions.
Execution and Performance Management
Execute and closely track plans against targets across both demand and supply initiatives. Deliver on key KPIs including sales volume, P&L, reach, TDP, and ROS. Ensure flawless promotional execution and maintain strong administrative discipline with accurate and timely reporting
Stakeholder Alignment
Ensure clear communication and alignment across internal teams (Sales, Finance, Operations) and external partners. Provide regular executive updates, dashboards, and reports, while proactively managing risks and resolving issues in a timely manner.
Change Leadership
Lead transformation initiatives, introduce new systems and processes, and drive adoption across stakeholders. Align all initiatives with broader business objectives and contribute to the evolution of the Red Bull Japan Go-to-Market strategy.
・Retirement program (Defined Contribution Plan, 6.5% of monthly base salary)
・Group life insurance
・Group medical insurance
・Long-term disability insurance (income security)
・Benefit one
・Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)
・Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.
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Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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