Manager – Brand & Marketing Integration

Job Description:

As the Brand & Marketing Lead, Integration, you are the guardian of brand consistency and quality as global platform firms are integrated into Grant Thornton's global brand and marketing operating model. This is a dedicated, time-bound role responsible for ensuring every integrated firm presents a consistent visual identity and meets global brand standards across content, campaigns, and marketing assets. As the voice of marketing within the integration team, you represent brand and marketing interests across workstreams and ensure that integration decisions uphold brand integrity. You ensure each firm transitions cleanly from integration into business-as-usual (BAU).

Reporting into the Growth & Marketing Lead, Integration and coordinating through the Integration Management Office (IMO), the firm's central governance body for coordinating and overseeing integration execution, you serve as the accountable owner for brand consistency and quality within the Marketing & Brand workstream. You partner closely with Corporate Brand, Campaign Marketing and the digital and website integration teams to ensure brand and marketing execution is consistent, on-standard, and high quality while reflecting local market and language needs. You operate as both a workstream lead and a hands-on brand practitioner, ensuring brand consistency is delivered repeatably as the firm scales across geographies.

Essential Functions and Responsibilities:

• Own the brand integration plan for assigned firms, translating approved brand decisions into clear actions, milestones, owners, dependencies and handover dates.
• Translate approved brand strategy and acquisition brand decisions into clear integration plans, milestones, owners and dependencies.
• Ensure each integrated firm adopts a consistent visual identity, applying branded templates, visual identity assets, and guidelines uniformly across markets.
• Review and quality-assure integrated content, campaigns, and marketing assets to confirm they meet global brand standards before go-live.
• Act as the voice of marketing within the integration team, representing brand and dependencies across workstreams and ensuring integration decisions uphold brand integrity.
• Coordinate localization and translation requirements with relevant market and specialist teams, ensuring approved brand standards are maintained. 
• Support the application of approved global campaigns and creative in integrating markets, working with Campaign Marketing and Creative teams to maintain a consistent brand look, feel and message.
• Coordinate with the Sales & Marketing Collateral Lead to keep brand content and sales collateral visually and stylistically consistent.
• Partner with Corporate Brand and Campaign Marketing to enforce global brand standards, messaging, and creative quality across integrated firms.
• Manage integration activities against capacity, identifying gaps, risks, dependencies, and trade-offs; escalate decisions through IMO governance.
• Coordinate with outsourced and contracted delivery partners where brand, creative, or content production is externally sourced, ensuring brand quality and standards are met.
• Use established brand governance playbooks and standards to support consistent, repeatable brand onboarding, identifying gaps or improvements for Brand Operations to address.
• Provide practical brand onboarding and guidance to joining marketing teams, helping them understand what must be applied consistently, where adaptation is permitted and when central approval is required. 
• Maintain a clear record of brand decisions, approvals, exceptions, open issues and outstanding actions throughout each integration.
• Other duties as assigned.

You Have the Following Technical Skills and Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5-7 years of experience in brand management, brand marketing, creative direction, or related roles within professional services or B2B environments
• Demonstrated experience enforcing brand consistency, visual identity, and creative quality standards across markets or business units
• Strong eye for visual identity, design quality, and brand governance, with experience managing brand guidelines and asset libraries
• Experience supporting website or digital content integration while maintaining brand and visual identity standards
• Familiarity with localization and translation of marketing content across languages without compromising brand consistency
• Proven ability to lead cross-functional work, influence stakeholders, and deliver against defined timelines in a matrixed environment
• Experience managing outsourced or contracted delivery partners against defined deliverables and quality standards
• Excellent communication and project management skills, with strong attention to detail and creative quality
• Experience integrating firms or standing up new brand and marketing capabilities in a professional services or global platform context preferred
• Can travel as needed

The base salary range for this position is between $112,000 and $168,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.