Paid Media Buyer

Paid Media Buyer | Google Ads, Meta Ads, YouTube & Microsoft Ads | Bilingual English-Spanish

Turn Ad Spend Into Growth, Turn Data Into Decisions.

We’re looking for a results-driven, analytical, and growth-minded Paid Media Buyer who knows how to turn advertising budgets into qualified leads and measurable business results.

At CEO Lawyer, we value high performance, continuous development, and people who take ownership of their results. We aim to create opportunities for talented professionals to grow alongside the firm.

What we offer:

• Recognition for outstanding performance and measurable results
• Annual travel opportunities based on performance
• Career development and advancement opportunities
• Opportunities to take on increased responsibilities and ownership
• 10 days of PTO plus 10 paid holidays based on your country’s holiday calendar
• Competitive compensation starting at $12+ USD per hour, based on experience, working 40 hours per week
• Flexibility to discuss higher compensation for candidates with exceptional experience and a proven track record
• Bonus on your first paycheck and another after 90 days of work.

Bring your experience, your ideas, and your drive to grow. We’ll provide the opportunity to make an impact.

At CEO Lawyer Personal Injury Law Firm, you’ll take ownership of performance marketing campaigns designed to reach English- and Spanish-speaking audiences across the United States.

We want someone who tests, optimizes, scales, challenges assumptions, finds opportunities, and knows how to make every advertising dollar work harder. Your primary focus will be Google Ads and Meta Ads, with additional opportunities to work across Microsoft/Bing Ads, YouTube Ads, Performance Max, remarketing, and other paid media channels.

Experience with traditional paid advertising, including television, radio, streaming/OTT, or other offline media, is a strong plus.

What You'll Own

Google Ads & Paid Search

• Build, launch, manage, and scale Google Ads campaigns across English- and Spanish-speaking audiences.
• Manage Search, Performance Max, Display, remarketing, and other relevant Google campaign types.
• Conduct keyword research and continuously optimize keywords, search terms, match types, negative keywords, bidding strategies, budgets, and ad copy.
• Identify opportunities to increase qualified lead volume while reducing wasted spend.
• Execute A/B tests across campaigns, ads, audiences, landing pages, and bidding strategies.
• Conduct competitor and market research to uncover growth opportunities.

Meta Ads & Paid Social

• Build, manage, test, and optimize campaigns through Meta Ads Manager, including Facebook and Instagram.
• Develop and test audiences, retargeting strategies, creative concepts, offers, and campaign structures.
• Collaborate with creative teams to identify winning ad concepts and continuously improve performance.
• Connect paid social performance to actual lead quality and business outcomes.

Microsoft/Bing Ads & YouTube

• Manage or support Microsoft Advertising/Bing Ads campaigns and identify opportunities to expand successful Google Search strategies.
• Plan, launch, and optimize YouTube advertising, including Demand Gen, Video View, Reach, remarketing, and lead-generation campaigns.
• Evaluate new audiences, placements, formats, and channels based on measurable performance.

Analytics, Attribution & Optimization

You won't just report clicks and impressions. You'll help us understand what advertising is actually driving business.

• Monitor and optimize CPL, CPA, ROAS, conversion rates, qualified leads, retained cases, and marketing-attributed revenue.
• Use Google Analytics 4 (GA4), Google Tag Manager, platform analytics, and attribution data to evaluate performance.
• Identify tracking issues and collaborate with Marketing Operations to maintain accurate attribution.
• Analyze campaign performance and recommend where budgets should be increased, reduced, or reallocated.
• Create clear performance reports that turn data into actionable recommendations.
• Build testing and scaling roadmaps based on results, not assumptions.

Traditional & Omnichannel Paid Media: A Big Plus

Have experience beyond digital? We want to hear about it.

Must-Have Qualifications

• 2+ years of hands-on paid media/performance marketing experience
• Strong experience managing Google Ads
• Hands-on experience with Meta Ads Manager
• Demonstrated experience generating leads through paid advertising
• Strong knowledge of Search campaigns, Performance Max, remarketing, keyword strategy, bidding strategies, and conversion optimization
• Experience with YouTube advertising
• Experience analyzing CPL, CPA, ROAS, conversion rates, lead quality, and revenue attribution
• Understanding of Google Analytics 4 and Google Tag Manager
• Experience with landing-page testing and conversion-rate optimization
• Ability to analyze data and turn insights into actionable campaign decisions
• Professional English and Spanish communication skills
• Comfortable managing multiple campaigns and priorities in a fast-paced environment

Even Better If You Have

• Hands-on experience with Microsoft Advertising / Bing Ads
• Experience managing TV, radio, streaming, CTV, or other traditional paid advertising
• Previous personal injury or legal marketing experience
• Experience marketing to Hispanic and Spanish-speaking audiences in the U.S.
• Experience managing high-intent, competitive lead-generation campaigns
• Experience with TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4
• Experience managing and scaling meaningful monthly paid-media budgets
• Experience working across multiple U.S. markets or locations
• Experience using AI tools to accelerate research, reporting, campaign analysis, and optimization

What Success Looks Like

You'll be measured on more than traffic.

Success means:

• More qualified leads
• Better lead quality
• Lower cost per qualified lead
• Improved cost per acquisition
• Increased ROAS
• More marketing-attributed signed/retained cases
• Better landing-page and campaign conversion rates
• Accurate attribution and reporting
• Less wasted ad spend
• Successful scaling of winning campaigns
• A consistent pipeline of new tests and growth opportunities

These align closely with the performance, operational, and growth metrics already included in the posting.

Ready to Scale Something Bigger?

If you love opening an ad account and immediately thinking,“I know how we can make this perform better,” we want to meet you.

We're looking for someone who is curious, competitive, analytical, and hungry to grow. Someone who doesn't just manage campaigns but takes ownership of results.

If Google Ads, Meta Ads, optimization, testing, lead generation, and scaling campaigns are your world, apply today.

Let's grow!