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Full-Time

Director of Engineering

Ads

Posted on 7/16/2024

Branch

Branch

501-1,000 employees

Mobile growth and user engagement solutions

Data & Analytics
Consulting
Enterprise Software

Expert

Austin, TX, USA

Category
Backend Engineering
Software Engineering
Required Skills
Agile
Sales
Data Science
Requirements
  • 10+ years of experience in Engineering, including 5+ years at a director-level or line-of-business management experience.
  • BS in Computer Science or a related technical discipline, or equivalent work experience.
  • Proven track record in delivering complex roadmaps and managing large-scale projects.
  • Demonstrated creativity and innovation, with the ability to balance visionary thinking with practical execution.
  • Experience working in an agile environment, with familiarity in other development methodologies.
  • Strong organizational, planning, and communication skills, with the ability to present and influence at the executive level.
  • Familiarity with the ad tech ecosystem and proven track record of success with one or more companies within the ecosystem.
  • Deep understanding of web, mobile, and emerging platforms/technologies, with a passion for data-driven products and solutions.
  • Experience overseeing and directly contributing to technical implementations.
Responsibilities
  • Collaborate with product teams to drive innovation and strategy within the ads measurement space.
  • Take an active, hands-on role in the product development lifecycle, guiding and inspiring the engineering team through your leadership and technical expertise.
  • Build and lead a world-class engineering team, focusing on hiring and retaining top-level talent to foster a culture of excellence and innovation.
  • Partner with product, sales, operations, legal, and security teams, as well as industry partners, to develop forward-thinking solutions that address current and future advertising challenges.
  • Own the entire product lifecycle from conception to delivery, ensuring performance optimization, timely delivery, and alignment with business objectives.
  • Drive business transformation by utilizing expertise in Data Science, Machine Learning, and Anomaly Detection to enhance processes and systems.
  • Foster strong customer relationships and support sales enablement for major brands, ensuring high levels of engagement and satisfaction.

Branch.io provides mobile growth and user engagement solutions, focusing on improving mobile app performance and user experience. Their main products include deep linking, which directs users to specific content within an app, and attribution, which helps businesses track the sources of their app installs and user engagement. This allows companies to measure the effectiveness of their marketing campaigns and optimize them accordingly. Unlike many competitors, Branch.io offers a subscription-based model for access to their tools, which include advanced analytics and enhanced security features. Their goal is to help businesses enhance their mobile presence and drive user engagement through effective marketing strategies.

Company Stage

Series F

Total Funding

$667.3M

Headquarters

Palo Alto, California

Founded

2014

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-7%

2 year growth

-7%
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Simplify's Take

What believers are saying

  • Branch.io's recent $100M Series C funding round indicates strong financial backing and growth potential.
  • The launch of Branch Advanced Compliance for healthcare demonstrates the company's commitment to innovation and addressing industry-specific needs.
  • Recognition in the Top 100 Companies with Inclusive Benefits by Mogul highlights Branch.io's positive workplace culture and employee benefits.

What critics are saying

  • The competitive landscape in mobile marketing and analytics is intense, requiring continuous innovation to maintain market position.
  • Expanding into heavily regulated industries like healthcare may pose compliance challenges and increase operational complexity.

What makes Branch unique

  • Branch.io's deep linking technology significantly enhances user experience by directing users to specific in-app content, reducing friction compared to competitors.
  • Their HIPAA-eligible mobile attribution solution for healthcare sets them apart in a highly regulated industry, offering enhanced security and privacy measures.
  • Strategic partnerships with major companies like Apple and Yahoo enable Branch.io to provide accurate measurement and seamless user experiences across multiple platforms.
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