Full-Time

VP of Revenue Marketing

New Business

Confirmed live in the last 24 hours

Toast

Toast

5,001-10,000 employees

Technology platform for restaurant operations

Consumer Software
Fintech

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
SEO
Requirements
  • High degree of curiosity and passion for revenue marketing trends, bonus if within inbound (SEO, Digital, Web) and paid media.
  • Strong executive presence and track record of building high performing teams.
  • Track record of building programs that drive differentiation and innovation within go-to-market strategy.
  • Expertise in owning and hitting a number with strong results.
  • Hunger for data and measurement.
  • Ability to motivate cross functional teams towards a common revenue goal.
  • Thrive in ambiguity and ability to navigate standing up new programs and channels.
  • Expertise across the following areas preferred: digital/inbound marketing (especially the future of SEO, traffic), paid (from brand to MOFU) and technology to drive revenue growth.
  • MBA preferred, but not required
Responsibilities
  • Develop the Marketing strategy, tests and capabilities needed to drive outsized revenue growth within our core funnel.
  • Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with our Finance and Sales teams.
  • Build the operating model, data and measurement strategy (alongside Marketing Operations) to grow and optimize our funnel effectively.
  • Infuse industry best practices, breakthrough channels, and bold innovation to position Toast as a leader in revenue marketing—driving impact through creativity, strategy, and growth.
  • Drive a best-in-class approach to multi-channel demand generation, incorporating paid media, inbound marketing, community, partner, field and more to reach and convert target audiences.
  • Develop an experimentation roadmap to test emerging growth channels, innovative marketing tactics, and new strategies. Implement successful experiments at scale to enhance lead generation and revenue growth.
  • Partner cross functionally to drive coordinated revenue programs, especially with Sales/SDRs, Brand Marketing, Marketing Operations, Product Marketing and Customer Marketing.
  • Advise and partner with the Brand Marketing team on media programs targeting awareness and consideration; leveraging digital, in market and streaming media tactics.
  • Lead and grow professionally a group of highly motivated revenue marketing professionals, helping them drive greater impact on Toast, creating a world class culture, and achieving their career aspirations.
  • Contribute to Toast-wide revenue strategy, across all channels, lifecycles and segments.

Toast provides a technology platform tailored for the restaurant industry, offering a range of products and services to help restaurants improve their operations and customer experiences. The main product is an all-in-one point-of-sale (POS) system that includes features like mobile and online ordering, gift card management, detailed sales reporting, employee management, and customer relationship management (CRM). This integrated approach allows restaurants to minimize their dependence on third-party services, which can lead to cost savings. Unlike many competitors, Toast operates on a subscription model, charging restaurants a recurring fee while also generating revenue through transaction fees and hardware sales. The goal of Toast is to enhance the efficiency and profitability of restaurants, helping them grow and succeed in a competitive market.

Company Stage

IPO

Total Funding

$874.5M

Headquarters

Boston, Massachusetts

Founded

2011

Growth & Insights
Headcount

6 month growth

4%

1 year growth

22%

2 year growth

34%
Simplify Jobs

Simplify's Take

What believers are saying

  • Toast's Digital Storefront Suite enhances online ordering and guest engagement.
  • The Restaurant Management Suite provides valuable insights for multi-unit brands.
  • Toast's expansion into hotel restaurants opens new market opportunities.

What critics are saying

  • Increased competition from SpotOn could threaten Toast's market share.
  • Integration challenges from the Delphi Display Systems acquisition may disrupt operations.
  • Expansion into hotel technology may stretch resources, impacting core restaurant services.

What makes Toast unique

  • Toast offers a comprehensive, all-in-one POS system for restaurants.
  • The platform integrates front-of-house, back-of-house, and guest-facing technology seamlessly.
  • Toast's Marketing Suite uses AI to automate and personalize marketing campaigns.

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Benefits

Peer Nominated Toastie Awards

Professional Development Reimbursement Program

Sabbatical

Unlimited Vacation & Flexible Work Hours

Medical, Dental, & Vision Coverage + Wellness Stipend

Commitment to Employee Wellness