Business Analyst

Acxiom launches industry-first Identity Boost solution. Acxiom, the connected data and technology foundation for the world's leading brands, announced the launch of the Identity Boost Accelerator powered by Real ID. This new solution brings together Salesforce's Data 360 and Acxiom's identity resolution to securely connect fragmented identity signals and enrich customer profiles with verified data and insights while maintaining privacy and security. The Identity Boost Accelerator connects customer data that already lives in brands' systems and enriches it with verified insights to create a complete customer view. Instead of relying on costly custom projects that can take 18 to 24 months to build, the accelerator empowers brands to deploy in weeks. It uses a secure, zero-copy architecture that keeps customer data in place rather than moving it between systems. Brands immediately see higher audience match rates, better personalization, accurately measured campaigns, and an AI-ready customer foundation. Accelerating first-party data strategies. "Brands are increasingly turning to first-party data strategies to power personalization and engagement," said Sean Muzzy, Global President at Acxiom. "The Identity Boost Accelerator makes this transition faster by delivering the identity enrichment needed to build clean, activated audiences and underpins our strategy of making Real ID available when and where clients need it." Bringing together Acxiom Real ID and Salesforce Data 360. The Identity Boost Accelerator combines Acxiom's Real ID with Salesforce Data 360 to help organizations securely unify fragmented customer identities while supporting privacy-first data management. "This accelerator exemplifies how Acxiom and Salesforce help customers extract maximum value from their data investments," said Rekha Srivatsan, CMO, Data 360 at Salesforce. "94% of business leaders believe they aren't fully leveraging the value of their data, and without clean, complete customer identities, brands can't fully realize the potential of their martech ecosystems. By combining Acxiom's Real ID with Salesforce Data 360 and leveraging supporting partners, we're making it easier for enterprises to build privacy-enhancing, AI-ready customer foundations." To share your insights, please write to ABM at [email protected]

Nexxen and Acxiom deepen partnership, expanding omnichannel audience intelligence offering. Nexxen International Ltd. Pairing Acxiom's trusted consumer data with Nexxen Discovery's real-time insights designed to improve audience reach and performance NEW YORK, July 21, 2026 (GLOBE NEWSWIRE) - Nexxen, the advertising technology platform powered by unique data and media, today announced an expansion of its partnership with Acxiom - a part of Omnicom Media Group - introducing Acxiom's trusted audience data into Nexxen's proprietary insights tool, Nexxen Discovery. By combining Acxiom's privacy-aware consumer intelligence - including interest, purchase and household-level insights - with Nexxen Discovery's contextual, behavioral and viewership signals, the companies are enabling advertisers to refine audiences and extend reach across verticals and channels. As consumer journeys become increasingly fragmented and signal loss accelerates, advertisers are under growing pressure to maintain relevance and addressability. By enriching Acxiom's robust data with real-time intent from Nexxen Discovery, brands can create a more unified and continuously refreshed view of consumer behavior across the funnel. The newly expanded data offering creates audiences that reflect what consumers are interested in and engaging with in real time. These audiences can then be applied across Nexxen's platform to power more precise strategies - designed to improve full-funnel performance, from planning through to conversion. "Advertisers don't just need more data - they need data that drives outcomes across the funnel," said Karim Rayes, Chief Product Officer, Nexxen. "Bringing Acxiom's insights into Nexxen Discovery allows us to give advertisers a more dynamic understanding of their audiences - enabling them to move beyond static targeting, uncover opportunities for incremental reach and activate more relevant, adaptive campaigns across screens." "As marketers look to better understand and engage their audiences, the ability to seamlessly discover and activate high-quality data has never been more critical," said Martin Wexler, EVP of Product Revenue and Partnerships, Acxiom. "Our integration with Nexxen's Discovery tool brings Acxiom's privacy-first data directly into the planning workflow - empowering brands to identify, refine and activate audiences with greater speed and confidence, and deliver results. This collaboration enables more informed decision-making and more precise audience strategies, ultimately driving stronger performance across the customer journey." About Nexxen Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core, we meet the demands of today's converging media landscape with exclusive audience intelligence, automation and expertise.

Acxiom expands Digital Recognition for omnichannel personalisation. July 16, 2026 Acxiom has expanded its Digital Recognition solution to help brands improve customer recognition, personalise experiences, and connect online and offline customer journeys. Acxiom, a data and technology company, has expanded its Digital Recognition solution to help brands connect online and offline customer identities, enabling more personalised customer experiences and omnichannel engagement. Powered by Acxiom's Real ID technology, the solution links digital signals with offline identity data, allowing organisations to recognise more website visitors, improve personalisation, and deliver connected customer journeys across digital and physical channels. According to the company, brands using Digital Recognition have achieved a 10% increase in website conversion rates, up to 50% higher visitor recognition for email remarketing, and a 57% reduction in cost per conversion. Improving customer recognition across channels. "The rules of identity are changing. With the loss of third-party cookies, digital signal confidence is low and requires a hybrid approach to personalisation that incorporates household-level insights when hyper-personalisation is not possible," said Keith Camoosa, Chief Product and Technology Innovation Officer, Acxiom. The solution is designed to help organisations recognise pseudonymous website visitors, improve audience targeting, and orchestrate customer journeys across online and offline channels without relying solely on third-party cookies. Helping brands deliver more personalised experiences. Guitar Centre, an early adopter of the expanded solution, increased recognised website visitors from 23% to 35% after integrating Acxiom's Real ID into its Salesforce environment. The retailer also reported improved customer records for personalisation and greater visibility into customer engagement. "Prior to Acxiom, we could recognize 23% of site visitors among traffic on guitarcenter.com. After integrating Acxiom's Real ID, we are able to recognize 35%, and that continues to increase over time," said Alex Fernandez, Senior Director of CRM, Guitar Centre. Acxiom said the solution enables brands to create persistent customer recognition, improve marketing efficiency, and deliver more relevant experiences by connecting customer data across marketing, service, and engagement channels.