Performance Lead / Performance Director

Overview

In this role, you will work closely with key stakeholders, including senior leadership clients, cross-functional leaders, and various platforms and partners. You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through execution. You will lead your team to manage, analyze and optimize your campaigns, including 15 people (3-5 Middle to Senior Managers & 10 Executives) to ensure delivery against key business goals and planned campaign objectives.

Responsibilities

Your primary responsibilities will include

• Taking full ownership of all expenditures related to performance media.
• Adopting a strategic business perspective to drive growth for our clients by leveraging performance media.
• Leading and facilitating discussions on performance media with key stakeholders to establish KPIs and objectives.
• Creating data-driven strategies and tactics to attain the established KPIs and objectives.
• Championing excellence in optimization through proactive measures, well-defined processes, and precision.
• Consistently conducting in-depth performance analysis to extract valuable insights, which are then clearly articulated in reports to drive enhancements and foster growth.
• Leading by example through continuous training, mentoring, motivation, and team growth to meet project requirements.
• Staying at the forefront of industry developments by exploring and experimenting with new solutions and platforms.

Qualifications

• A minimum of 8-10 years of experience in the field of performance marketing, with preference given to candidates holding a degree in Business / Marketing / Data / Technology or related area or having background from the Client / Agency side.
• Preference for experience in Lead Generation, E-commerce, D2C solutions across industries.
• A relentless commitment to meeting targets and a willingness to go above and beyond to ensure successful outcomes.
• An innate ability to identify areas for improvement, whether through technology, resource allocation, or automation.
• Proficiency in performance marketing solutions across platforms such as Meta, TikTok, and various performance-preferred marketing channels.
• Exceptional communication and collaboration skills, with the capacity to lead teams and engage in productive conversations with key stakeholders.

Additional information

If you are passionate about performance marketing and possess the expertise and dedication needed to drive exceptional results, we encourage you to apply for the position.