Sales Development Representative

We are currently seeking a highly motivated individual with a strong commercial mindset and a passion for sales to join our Sales Development Representative (SDR) team.

As a key member of our Sales function, this role is focused on identifying, engaging, and qualifying prospective clients to generate high-quality sales opportunities. You will play an important role in both inbound lead management and outbound business development, engaging with prospective customers through telephone, email, and social channels.

You will be responsible for responding to and qualifying inbound enquiries, as well as proactively identifying and engaging potential customers through targeted prospecting and outreach. This includes understanding customer needs, researching organisations, identifying key stakeholders, and uncovering opportunities to introduce MRI Software's solutions.

This is a target-driven role where success is defined by your ability to build and maintain a strong pipeline, effectively qualify opportunities, and create meaningful connections with prospective clients. You will work closely with the wider Sales team to ensure a seamless handover of qualified opportunities and contribute to the overall growth of the business.

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the London office.

Responsibilities

• Manage and qualify inbound leads, responding to prospective customers in a timely and professional manner to understand their needs, challenges, and potential fit.
• Proactively identify and engage new business opportunities through outbound prospecting, including cold calling, email campaigns, and social selling.
• Build and execute structured prospecting strategies across assigned territories, industries, or target accounts.
• Conduct research to identify key decision-makers, business challenges, and potential opportunities within target organisations.
• Maintain consistent sales development activity to build, develop, and manage a healthy pipeline of qualified opportunities.
• Effectively qualify prospective clients by understanding their business needs, requirements, challenges, and buying intentions.
• Deliver clear, compelling, and tailored value propositions aligned to prospective customer needs.
• Collaborate closely with Account Executives to ensure effective handover of qualified, sales-ready opportunities.
• Maintain accurate and up-to-date records of prospect interactions, activities, and pipeline progression within the CRM.
• Continuously refine engagement strategies, messaging, and outreach approaches to improve conversion rates and overall performance.
• Work towards agreed activity, lead qualification, and pipeline generation targets.

Requirements

• Bachelor's degree preferred or 1+ years' experience in a sales, business development, or lead generation role (B2B preferred).
• Previous experience in an inbound or outbound sales development environment is advantageous.
• Strong interest in sales, business development, and identifying new commercial opportunities.
• Excellent written and verbal communication skills, with the ability to engage effectively with a range of stakeholders.
• Confident telephone manner and the ability to build rapport with prospective customers, including senior decision-makers.
• Strong organisational and time management skills, with the ability to manage multiple leads and prospecting activities.
• Highly self-motivated, resilient, and driven to achieve and exceed performance targets.
• A proactive, results-oriented mindset with a strong focus on ownership and accountability.
• Ability to work collaboratively as part of a wider sales team while taking ownership of individual goals and responsibilities.

We’re obsessed with making this the best job you’ve ever had!  

• We want our staff to love working here, and so we’ve created a few unique perks such as office breakfasts, quarterly lunches and virtual social events. Additionally, we value your input in your employee experience and have employee-led groups such as our DEI committee, employee resource groups such as Women and Allies, and our Pride Event Group  
• Enjoy peace of mind over yours and your family’s health with our Private Medical Insurance and Health Cash Plan.   
• Invest in our competitive Personal Pension plan and help set you up for your future.   
• Big on family? So are we! Here at MRI Software we recognise that your family is important, and being able to spend quality time with your family as it grows is a wonderful experience. Therefore, the MRI Software Parental Leave benefit is designed to give you the opportunity to spend time with your new arrival(s).   
• Enjoy a fantastic work-life balance with 25 days of annual leave plus Bank Holidays, in addition to a bank of 15 hours of "Flex Time Off" to be used whenever and however you choose!    
• Income Protection Plans give you the peace of mind you deserve.    
• Further your professional development and growth with our generous Tuition Reimbursement Schemes.   
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year!   

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!  

Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.  

We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.  

At MRI, one of our core values is to strive to amaze.  From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. 

Amazing growth requires amazing employees. Are you up to the challenge?   

We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!   

MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. 

We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!