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Penske Media

Owns and operates diversified media brands

Vice President of Business Development

Business Development & PartnershipsPosted on Nov 12
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • At least 10 years of business development experience, including at least 5 years of licensing experience at a media or entertainment company.
  • Deep understanding of industry revenue models and business terms, including revenue guarantees, royalties, rights, and permissions.
  • Demonstrated track record of leading and negotiating complex deals while managing competing priorities, with strong prioritization and attention to detail.
  • Established European network of contacts that can be tapped as prospects.
  • Extensive experience building and executing innovative, non-advertising partner programs that drive recurring revenue.
  • Sophisticated understanding of contract terms and principles and ability to work closely with Legal to close deals.
  • Ability to work independently and manage multiple projects in a fast-paced, dynamic environment.
  • Expert communication skills and a proactive, extroverted demeanor with a strong sense of urgency.
  • Extensive experience managing and optimizing partnerships through deal execution and beyond.
  • Willingness to travel 20–25%, including for client meetings, trade shows, and PMC offices.

Responsibilities

  • Generate European revenue across initiatives, with the UK as a priority.
  • Develop revenue through strategic partnerships, intellectual property and brand extensions, branded hospitality, content and product licensing, and sponsorship.
  • Use industry relationships to source, negotiate, and execute new partnerships and business ventures for PMC.
  • Prospect, develop leads, negotiate deals, redline contracts with Legal, and manage partnerships at a senior level.
  • Work with internal stakeholders across PMC brands, including executive management, sales, marketing, and editorial, to build support and consensus for new business initiatives, new markets, and licensing opportunities.
  • Deliver annual revenue, develop strategic programs and partnerships for long-term growth, and build close working relationships with PMC brand leaders.
  • Support the SXSW London event through sponsorship and partnership opportunities.
  • Facilitate PMC brands’ expansion of intellectual property and events to the UK and Europe.
  • Monitor industry trends and developments to identify opportunities for growth.
  • Attend industry events to prospect for new partnerships and business opportunities.
  • Prioritize large, strategic, multi-year revenue programs over smaller, one-off opportunities.
  • Renegotiate and extend existing content licensing deals and other business development partnerships when needed.

About the Company

Penske Media

Owns and operates diversified media brands

Penske Media functions as a media company that owns and operates a group of influential entertainment- and culture-focused brands. Its approach is to acquire established, legacy publications—often in niches like film, fashion, music, and events—and digitalize and grow them while preserving their identities. The company’s portfolio includes Variety, The Hollywood Reporter, Billboard, Women’s Wear Daily, Rolling Stone, and a stake in SXSW, among others, which it uses to shape conversations across entertainment, music, and fashion. Unlike some peers, PMC tends to build a portfolio by curating and modernizing existing brands rather than creating new ones from scratch, keeping each brand’s audience while expanding its digital reach and cross-brand opportunities. The goal is to become a leading curator and amplifier of cultural content across multiple media formats, leveraging scale and brand trust to guide audiences and influence trends.

Company size
201-500
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$235M
Headquarters
Los Angeles, CA
Founded
2003

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