Graphic Designer

Key Responsibilities:

• ●      Ad Creation:
○      Design and produce high-quality ad creatives for platforms including Facebook/Instagram, TikTok, Google Ads, and YouTube.
○      Develop visual concepts, graphics, and layouts for digital ads and social posts.
○      Produce graphic sketches, designs, and copy layouts for a variety of applications.
○      Edit and animate video content for social channels.
○      Create a high volume of static and video ad creatives efficiently.
• ●      Trend Monitoring and Application:
○      Stay ahead of social media, lifestyle, and pop culture trends to create relevant and engaging content.
○      Conduct continuous research to stay informed on trends within the Creative and Fashion landscape.
○      Embrace a test & learn mentality.
• ●      Cross-Functional Collaboration:
○      Collaborate with Marketing, Creative, E-Commerce, and other cross-functional teams to understand project requirements and objectives.
○      Work with brand marketing teams to ensure alignment with organizational standards and brand expectations.
• ●      Project Management:
○      Own projects from kickoff through completion, presenting work to stakeholders and incorporating feedback into final assets.
○      Manage the design and uploading process for all project materials, ensuring best practices for content management are followed.
○      Handle multiple tasks with varying levels of complexity and urgency, adhering to deadlines and budgets.
• ●      Creative Development:
○      Consistently brainstorm and develop new ad ideas.
○      Translate strategic direction into best-in-class design within an established brand identity.
○      Present design concepts and ideas to internal teams, incorporating feedback to refine designs.
○      Participate in brainstorming sessions, creative reviews, and ideation workshops to generate impactful and effective ad creatives.
○      Develop creative based on data-driven insights and platform best practices.
○      Stay updated with industry best practices and emerging trends in performance marketing to innovate and elevate creative strategies.
• ●      Design Execution:
○      Ensure all designs meet brand standards and align with project briefs and guidelines.
○      Utilize Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, etc.) and other design tools to execute projects.
○      Perform image retouching, video editing, and other design enhancements as needed.
• ●      Brand Consistency:
○      Maintain brand guidelines and ensure assets hold brand consistency.
○      Utilize performance data to iterate creative designs for marketing and social campaigns.
○      Ensure that all designs align with project briefs and brand guidelines.
• ●      Other Responsibilities:
○      Support cross-functional teams with design needs and provide creative input and solutions as required.
○      Complete other duties relating to graphics or marketing as assigned.

Preferred Qualifications:

• Minimum 3 years of experience in graphic design, preferably with brands on TikTok, Instagram, and YouTube.
• Strong understanding of platform creative best practices and requirements.
• Proficient in Figma and Adobe Creative Suite; Photoshop, Illustrator, InDesign, After Effects, and Bridge.
• Strong understanding of social media trends and ability to apply this knowledge effectively.
• Highly organized, task-oriented, and a team player.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Self-starter who thrives in a fast-paced, rapidly growing company.
• Experience with copywriting is a plus.
• Strong interest in social media and advertising.
• Experience in Fashion or Beauty advertising is a plus.

Additional Skills:

• Strong conceptual thinking and ability to translate strategic direction into impactful designs.
• Excellent communication skills, both written and verbal.
• Ability to work independently as well as collaboratively.
• Knowledge of content management systems and best practices for uploading and managing digital assets.