Director of Graduate Recruiting for Online Programs
Santa Clara University
Director of Graduate Recruiting for Online Programs
Santa Clara University
$91,800 - $114,785 annual; compensation will be based on education, experience, skills relevant to the role, and internal equity.
The Director of Graduate Recruiting for Online Programs is responsible for all aspects of recruiting at the top level of the funnel for graduate online programs at Santa Clara University. The Director serves as the key leader in driving our recruitment, outreach and admissions strategy, and brings an innovative and entrepreneurial spirit to expand our profile, outreach, and grow enrollment for the graduate online programs. The Director oversees enrollment projections, strategy development and execution for online programs across all graduate schools. The Director will provide leadership to the recruiting team, guiding team members’ efforts with the goal of creating a culture of excellence in customer service while implementing recruitment and admissions strategies and overseeing operations for achieving admissions and enrollment growth targets.
Enrollment Management (20%)
Recruitment (45%)
Customer Service (10%)
Market Analysis (10%)
Technology (5%)
Strategy (5%)
Other Duties as Assigned (5%)
Develop and implement recruitment strategy to meet application, admission, and yield targets for all programs
Develop reports as needed on enrollment challenges and opportunities based on the funnel.
Utilize data to drive growth in the prospect pool with an eye towards increasing the pool of qualified applicants.
Analyze and interpret data for each of the online programs to support the overall enrollment activities
Develop and manage effective recruiting events for online graduate programs and work in tandem with the various colleges and schools.
Partner with each graduate school to create and implement recruitment strategy specific to their student demographic.
Partner with each graduate school to set/agree on enrollment targets, quality of applicants, application procedures, etc.
Strategy and innovation in outreach, recruitment and enrollment growth:
Works with Associate Vice Provost for Online Graduate Programs and the various Graduate Assistant Deans to determine recruitment activities and events and leads outreach and recruitment efforts for the online graduate programs
Provide leadership in implementing recruiting strategies and make data driven enrollment decisions based on best practices in recruiting and enrollment management
Identifies and initiates new recruitment opportunities to increase program interest and enrollments
Proactively develops and assesses recruitment programs by evaluating maximum effectiveness and efficiencies
Partner with graduate units to provide input into advertising plan specific to graduate programs and participate in their recruitment events and info sessions.
Establish prospect pools to ensure targets for quality and quantity are met or exceeded.
Collaborates with the Associate Vice Provost for Online Graduate Programs to implement strategic recruitment plans and goals
Increase visibility of SCU online programs through outreach programs, graduate school fairs, training seminars and presentations for recruitment of students from targeted communities.
Track and monitor student movement through the online application process and guide them to meet specific deadlines
Provide accurate forecasting data to the Associate Vice Provost for Online Graduate Programs.
Maintain weekly communication with potential student to keep them engaged and aware of their responsibilities during the application process
Communicate with potential online students via phone, chat and/or email
Execute the day-to-day recruitment activities including but not limited to outreach and recruitment, prospect and lead generation,
Manage daily operations and provide training, motivation and a positive work environment for a results-driven team.
Develop onboarding and maintain training for new and growing team.
Represents the SCU graduate online programs at events on and off campus for prospective students, online events, undergraduate institutions, agency and district partners.
Utilize technology to support recruitment activities
Maintain current and thorough knowledge of the university and the various online degree programs
Manage and provide content for recruitment presentations including digital and print materials.
Works with the Associate Vice Provost for Online Graduate Programs and Director of Marketing and Communications to develop, implement and assess short and long term marketing and communication plans.
Maintain and implement ongoing marketing campaigns in Slate, Meta, LinkedIn, and the like.
Identify new opportunities and platforms to increase visibility and promote our online programs
Monitor and assess competitive programs to enhance marketing/targeting measures
Engage current students and alumni to assist with promotion of programs and solicit volunteers to assist with recruitment opportunities (e.g., social media and online events)
Serve as the lead on the CRM (Slate) - ensure that communication emails, events, interviews are in the system and streamlined for online programs across all graduate schools.
Produce, maintain and utilize weekly recruitment reports
Assess effectiveness of targeting strategies and communications channels for prospects
Partner with graduate units to communicate financial aid/scholarship allocations
Work with Financial Aid and Bursar’s office to ensure timely communication.
Effectively use funds to increase quality and quantity of students, and as a strategic tool for recruitment, yield, and retention of students.
Deliver exceptional customer service to prospective students throughout the inquiry and application process.
Sits on the Vice Provost for Graduate Programs leadership team and assists with reports and metrics as needed.
Provides leadership and strategy for recruitment activities and procedures with the Associate Vice Provost for Online Graduate Programs.
As needed will work with the Assistant Deans of the colleges/schools on strategic alignment of online graduate recruiting.
2 Assistant Directors of Recruiting for Online Graduate Programs
May work with student employees.
Associate Vice Provost - Online Graduate Programs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
1.Education and Experience
Bachelor’s Degree Required, Master’s Degree preferred.
Minimum of 6 years in higher education admissions experience or equivalent experience required.
Experience in university admissions, preferably graduate level admissions
Sales or Admissions experience
Comfortability with online technology platforms.
2. Knowledge
Strong expertise in admissions and/or graduate school recruiting preferred.
Knowledge of graduate programs in various disciplines
Understanding of higher education marketing
Working knowledge of enrollment CRM, student information systems and other technology solutions in student marketing and recruitment.
Comfortability with online technology platforms.
Understanding and support of the Jesuit tradition of education and a commitment to the fundamental values of service to others, community and diversity.
3. Skills
Oral and written communication skills including experience in speaking to groups of various sizes and of varying cultures
Organizational skills including time management, multitasking and project completion
Commitment to customer service, both internal and external to the department
Innovation and creativity in thinking and problem solving.
4. Abilities
Exceptional management experience and administrative skills.
Ability to manage complex processes and procedures with attention to detail and accuracy.
Demonstrated ability to independently carry out tasks of varying complexity
Ability to exercise sound and appropriate judgment in a challenging work environment
Demonstrated ability to cultivate collaborative interpersonal relationships with internal and external constituencies.
Ability to maintain a high level of confidentiality.
Must be flexible and able to adapt to changing situations as well as ability to operate as an integral part of the SCU Online team.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
May be required to travel to outside clients, customers, vendors or suppliers.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Regular visits to offsite locations.
Typical office environment.
Mostly indoor office environment with windows.
Offices with equipment noise.
Offices with frequent interruptions.
This position can have a flexible hybrid work schedule as the job responsibilities permit.
Telecommute
Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.
EEO Statement
Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decision making, or any other characteristic protected by federal, state, or local laws. For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at https://www.scu.edu/title-ix/.
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Consistent with its obligations under the law, Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team at [email protected] or by phone at (408)554-4392. Please note: This contact information is intended for accommodation requests only. Resumes or inquiries about application status sent to this inbox will not be reviewed or forwarded. For resumes or questions regarding application status, please contact [email protected].
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