Full-Time
Partnership Development Director
Two Circles
1,001-5,000 employees
Sports marketing and data consultancy
No salary listed
London, UK
Hybrid
 Sales & Account Management (1) |
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- Proven experience as a sponsorship sales professional.
- High levels of influence and persuasion.
- Experience in negotiation.
- Lead high-profile sponsorship deals on behalf of premium rights holders globally.
- Proactively source and engage potential sponsors on behalf of clients across a range of categories and geographical regions, select and qualify prospects, secure in-person meetings, and build relationships.
- Manage and build trusted relationships with decision makers at global brands around the world.
- Build relationships with and influence senior business decision makers across different sectors and markets worldwide.
- Successfully execute competitive processes, resulting in the negotiation and conclusion of high-profile sponsorship deals.
- A track record of delivering multiple sizeable sponsorship deals with premium global rights holders in sport or entertainment.
- Experience working across different countries, cultures, and time zones.
Two Circles is a sports marketing and data consultancy that helps rights-holders, broadcasters, and sports organizations grow commercial value by focusing on fans across strategy and execution in sponsorship, media rights, fan engagement, digital campaigns, and content production. It uses fan behavior data from ticketing, retail, digital, and social channels to build predictive models that guide messaging, identify growth segments, and inform rights packaging and pricing, while offering end-to-end services including live production and streaming through Courtside 1891 and audience insights via Kore Intelligence. The firm differentiates itself by combining data-driven consultancy with hands-on execution at scale, supported by acquisitions like Spring Media and Kore and a global network of offices. Its goal is to help clients unlock more value from their fan audiences through evidence-based strategies and multi-channel campaigns.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$317.5M
Headquarters
London, United Kingdom
Founded
2011
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Simplify's Take
What believers are saying
- Hyderabad opened March 12, 2026, expanding technology capacity and APAC delivery.
- MotoGP signed a multi-year partnership on June 3, 2025, strengthening US and UK reach.
- New vacancies in London, New York, Vancouver, and Miami signal continued hiring momentum.
What critics are saying
- Charterhouse bought Two Circles in January 2024, pressuring exit-driven growth metrics.
- Heavy dependence on sports-rights holders concentrates churn risk if Premier League or UEFA rebid.
- If KORE and Spring Media underperform, Two Circles becomes a commoditized agency again.
What makes Two Circles unique
- Two Circles pairs fan data with execution, not just advisory slides.
- KORE powers DFB sponsorship management in February 2026, proving product depth.
- ATP Challenger Tour named Two Circles global live production partner in February 2026.
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Benefits
Hybrid Work Options
Performance Bonus
Health Insurance
Professional Development Budget
Growth & Insights and Company News
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↑ 0%Aeries Technology has partnered with Two Circles, a global sports and entertainment marketing and technology business, to establish Two Circles' new office in Hyderabad. The office is already operational, with teams coordinating across Melbourne, London and Vancouver. Aeries, a global leader in AI-enabled value creation and business transformation for private equity portfolio companies, supported Two Circles' expansion into India to access technology talent and build capabilities in the Asia-Pacific region. The collaboration reflects growing demand from global organisations establishing operations in India. "India offers exceptional talent, and we look forward to growing our presence, team, and client base in the market," said Wyndham Richardson, Group Executive Director at Two Circles. Aeries was founded in 2012 and trades on NASDAQ under the ticker AERT.
3rd June 2025, London / Madrid: MotoGP(TM) has announced a multi-year strategic partnership with Two Circles, the leading sports marketing and fan growth agency, as part of a significant investment to grow its global fanbase, with a specific focus on the US and UK markets.
Charterhouse Capital Partners acquired a majority stake in Two Circles, a data-driven sports marketing agency, for approximately £250 million in January 2024. This acquisition from Bruin Sports Capital enables Two Circles to accelerate global growth, particularly in North America, with additional funding from Otro Capital and Bolt Ventures. The deal highlights the increasing private equity interest in the sports industry, emphasizing the sector's commercial resilience and potential for international expansion.
Two Circles, the data-driven sports and entertainment business, has today announced the agreement to acquire Spring Media Group, adding new products and solutions to Two Circles’ already market-leading fan-marketing services.
Professional Triathletes Organisation partners with Two Circles to lead partnership sales for T100 Triathlon World Tour.